Jamie Notter

MAY 16, 2012

He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. In the sense of not letting us settle for weak strategies and ineffective processes. Decentralize without clearly communicated high standards for results is probably a waste of time! Social Media. December 2008 (9).

Social Media 70

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Jamie Notter

FEBRUARY 7, 2012

in Humanize , Leadership , Social Media - 2 comments. Here are some highlights from the Humanize angle: 16% trusted information from Corporate sources, and 14% trusted information from social media. That’s low, overall (traditional media was 32%), but notice how corporate and social media are just about the same.

Social Media 70

Social Media Innovation Report Products 70

Wild Apricot

JUNE 27, 2008

Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. Tailoring the knowledge transfer and exchange strategy to the audienceâ??s

Case Study 150

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. How to Create a Content Marketing Strategy.

Content 64

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Jamie Notter

FEBRUARY 23, 2012

I remember meeting with one of the senior regional managers who made a point about internal communication that I have since quoted liberally. A small secret then becomes a future chasm in communication. Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6).

Leadership 70

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CMA Solutions

OCTOBER 31, 2022

In addition, you should not launch any marketing campaign without strategy , which will include some level of market research. It appears the search term “eyelashes” took off in popularity in 2008 and peaked in 2018. The marketplace is interested in learning about affiliate marketing, SEO and how to create a digital marketing strategy.

Marketing 52

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Jamie Notter

OCTOBER 13, 2011

In my company (currently) social media is handled by one department but we ensure that the entire company is part of the conversation. Next post: Social Media is the Wave. Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6). August 2008 (14).

Social Media 70

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Guilt by Association

JULY 27, 2009

For the past year, the ASAE and the Center’s Communications Section Council has been working on a list of core competencies that communications professionals in associations should master today. Without those skills as a foundation, no one could be called a complete communications professional. Tiger Woods, maybe.

Communications 40

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Old ClayBurn Association Management

APRIL 26, 2012

Social Media Panel: The How & Why for Your Association → IRS Signals Potential Changes to Group Tax Exemptions. This direction aligns with IRS strategy to ensure open and transparent operation of exempt organizations. Social Media Panel: The How & Why for Your Association → Leave a Reply Cancel reply.

Social Media 40

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Mizz Information

APRIL 15, 2011

Having an open forum is Facebooks Way" --thats why they dont respond to user comments or complaints and only communicate changes like this comment policy to agencies or brands spending big money. If so, how will you communicate this to "likers" of the Page? December 2008 (9). November 2008 (4). October 2008 (8).

Social Media 40

Social Media Course Tools Communications 40

Jamie Notter

NOVEMBER 18, 2011

We’re going to reduce the value we give to reports, minutes, and task lists, and we’re going to increase the value on communication, problem solving, and collaboration. I think we really need to challenges ourselves to come up with some NEW ways of engaging people and developing and implementing strategy. Social Media.

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Reid All About it

JULY 12, 2019

Renata Lerch, former Global Vice President, Marketing & Communications, Scrum Alliance. Learn strategies to extend the life and revenue of your highly valued events. Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH). Server 2008 and Windows 7 End of Life: 3 Things You Need to Know.

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SCD Group

MARCH 20, 2013

Key points included: If your company or business doesn't have a social-media strategy, it better get one. Social media is more than Harlem Shakes going viral, but the flash mob video of the moment certainly illustrates the power of the Web as an important marketing channel that can't be ignore.

Social Media 40

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AMR Management Services

JULY 27, 2011

If you don’t know the answer, you need to be asking your members in a survey, through social media or an editorial committee. Social media is great for giving and getting feedback. Social Media is hard to keep up with; fortunately there are some tools to help us listen. Measure the strategy.

Content 64

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AMR Management Services

FEBRUARY 7, 2012

At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. When setting the course for a better association content strategy, be sure to keep the five Ws in mind: Who are we trying to reach?

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GlowGlobally

JANUARY 29, 2009

global association strategy, regional planning and local infrastructure to grow your business. Social Media and Viral Marketing for Global Fundraising Advocacy » Jan. Manage ISPE’s pavilion at the China Pharm 2008. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. This post has no tag.

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Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media.

Marketing 40

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Associations Now

JULY 29, 2014

Could it be that we don’t want to communicate with our coworkers the way we do with our Facebook friends? If so, that’s not good for Microsoft’s business-oriented social network Yammer , which it bought two years ago for $1.2 Even mainstream social networks, such as Secret , want to get into the enterprise game.

Communications 40

Communications Social Media Tools Software 40

Association Adviser

OCTOBER 13, 2016

economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

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Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2008. (82). ► 2008. (82). ▼ March. (4).

Marketing 40

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Membership Marketing

MARCH 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2008. (82). ► 2008. (82). ▼ March. (4).

Marketing 40

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AMR Management Services

APRIL 6, 2011

The Three-Legged Stool Strategy of Content Marketing I think theres a misconception out there that content marketing/management deals strictly with digital or social media. Once again, Joe Pulizzi reminds us that all channels - print, digital and in-person - serve a purpose in a content strategy. ► 2008. (23).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Using Social Media to Recruit Staff. ► May.

Social Media 40

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AMR Management Services

OCTOBER 2, 2012

And subscriptions fell 4 percent from 2008 to 2010. The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. In addition, HBR made it much easier to connect with the content through social media.

Case Study 64

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AMR Management Services

JULY 18, 2011

Other tactics include public relations, advertising, direct mail and social media. Create a community. An online presence is important for building community around your brand or service, but be true to your company values and make sure they are represented online. . How to Create a Content Marketing Strategy.

Library 64

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Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2008. (82). Cost of Wrong Strategy. (8).

Marketing 40

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Association Subculture

SEPTEMBER 7, 2011

Oddly enough, this article from Fast Company “A Store With Only 3 Products And Other Cases For Simplicity” and this clip from an interview George Carlin did in 2008 converged this morning to remind me of an important lesson. Note, I didnt say increase the frequency of your communications. communications. (4).

Association Management 100

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Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. ► 2008. (82). Cost of Wrong Strategy. (8). First, you want to look at ROI by channel. September 25, 2010 9:18 AM. Tony Rossell. Awareness.

Marketing 40

Marketing Price Recruiting Recruitment 40

Beth Kanter

MAY 31, 2012

I love this new video from the Case Foundation about the power of social media for social change. The numbers illustrate how far the field has come in adopting social media, although not 100% adoption. The video reminded me of the classic video, “ The Machine is US/ing Us.”

Social Media 28

Social Media Video Report Technology 28

Association Adviser

MARCH 19, 2013

Many associations tell us their membership is back to where it was before the 2008-09 downturn, perhaps even a bit better. Associations must adapt to shifting demographics, new communication platforms and changing member preferences. So why aren’t we popping the champagne corks? It’s cautious optimism at best. Here’s why. world on a 1.0

New York City 60

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Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2008. (82).

Marketing 40

Marketing Recruiting Recruitment Price 40

AMR Management Services

JULY 6, 2011

Once retailers were signed up, we worked with Chesterfield Arts to promote these businesses through social media, email marketing, contributing to various blogs and word of mouth. We also used e-blasts and social media to promote a 10 percent off discount at one of the participating businesses when a donation was made to the cause.

Marketing 64

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

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Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” What seemed to most positively impact renewals was adding additional communication channels. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM. Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Recruiting 40