2008 Leadership Marketing Recruiting 
Associations Now
JANUARY 4, 2017
You don’t need a crystal ball to see what the future may hold for membership recruitment and retention in your association. Before you begin to forecast, think about your organization’s history and membership trends, says Kevin Whorton, president of Whorton Marketing and Research. Start with History.
YourMembership
JANUARY 15, 2015
Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising. According to the U.S.
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YourMembership
FEBRUARY 27, 2014
It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization. The Roadblocks to Success.
GlowGlobally
OCTOBER 14, 2012
In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Conducting statistical analysis of marketing interactions.
Association Advocacy Chick
SEPTEMBER 30, 2014
We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. The committee also coordinates the ASAE Diversity Executive Leadership Program (DELP). Finally, edits were made and the plan was formatted into a reader friendly publication by ASAE’s marketing team.
Membership Marketing
OCTOBER 10, 2011
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.
Idea Architects
JUNE 13, 2012
custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Oct 2008 (1). Sep 2008 (4).
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