2008 Marketing Newsletter Revenue 
Association Adviser
OCTOBER 13, 2016
economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.
Associations Now
FEBRUARY 6, 2020
14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. Privacy management will be a new role needed on the events team and/or marketing team. Sustainability will become a measure of success that equals importance with revenue and attendance.
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YourMembership
FEBRUARY 27, 2014
It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.
Thanks For Playing
JULY 19, 2012
Seeking community in associations since 2008. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Marketing is what you DO.
Associations Now
JUNE 5, 2019
When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Are there gatekeepers controlling the market? Interested in more?
Membership Marketing
JANUARY 19, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.
GlowGlobally
JULY 29, 2010
Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Membership. Public Affairs. « Where in the World are the Innovators? by Peter Turner.
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