Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

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Membership Marketing

DECEMBER 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Non Dues Revenue and Affinity Programs for Members. Labels: new products , Non-Dues Revenue. Marketing services like SEO/SEM 9.

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Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

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Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

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Aaron Wolowiec

MARCH 9, 2015

The report found that from 2008 to 2012, 144 trade groups spent $1.2 billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. 4 in PR spending. And it seems Edelman is thriving.

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Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?”

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YourMembership

FEBRUARY 27, 2014

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.

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Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

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Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

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Thanks For Playing

JULY 19, 2012

Seeking community in associations since 2008. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic.

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Association Success

JUNE 7, 2018

Beware of political risks when exploring new global markets. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union.

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Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

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Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Just Released: The 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Tony Rossell.

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Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Publications.

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Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

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Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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Membership Marketing

JUNE 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Disturbing News on the Practice of Membership Marketing. Only 20 percent conduct split marketing tests. Speaking Engagements.

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Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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Membership Marketing

DECEMBER 28, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Membership Marketing New Year’s Resolutions. ” What are your membership marketing resolutions for 2011? Tony Rossell.

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Association Adviser

JULY 11, 2018

Moss started the Georgia Manufacturing Alliance (GMA) in 2008 in response to what he perceived to be a lack of friendly, consistent events that educate manufacturers about production technology and trends. JM: In February 2008, I kicked off my first meeting with 16 people. Jason Moss, Georgia Manufacturing Alliance.

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Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

JANUARY 27, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Hire a Marketing Agency? To Provide a Proven Methodology – Does it really make sense to reinvent the marketing wheel?

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Associations Now

JUNE 5, 2019

When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Are there gatekeepers controlling the market?

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Membership Marketing

FEBRUARY 24, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. Speaking Engagements.

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GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Conducting statistical analysis of marketing interactions.

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Thanks For Playing

MARCH 6, 2012

Seeking community in associations since 2008. Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. ► 2008. skip to main | skip to sidebar.

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Membership Marketing

FEBRUARY 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 2010 Membership Marketing Benchmarking Survey: Please Participate. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

OCTOBER 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Some data from our recent Membership Marketing Benchmarking Report supports this premise. Membership Marketing Benchmarking Report.

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Membership Marketing

DECEMBER 28, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Labels: Marketing Planning , Membership marketing strategy. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

OCTOBER 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., ► 2008. (82).

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