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Disruptive Associations

Potomac Core

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Market Disruption.

eBook 100
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So You Think You Know Non-Dues Revenue

Association Adviser

economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

Revenue 60
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Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. Speaking Engagements.

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Refocusing on Jobs and Education in 2015

YourMembership

Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising.

Education 150
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Association Brain Food Weekly: 6.13.16

Reid All About it

Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. Grow Sponsorships, Attendance and Revenue for your Virtual Conference. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. For many organizations, digital marketing is a new undertaking.

System 150
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Thanks For Playing: Be a Super Genuis

Thanks For Playing

Seeking community in associations since 2008. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic.

Review 150
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Thanks For Playing: Get Your Ideas Here!

Thanks For Playing

Seeking community in associations since 2008. Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. Labels: ASAE , innovation , presentations. ► 2008.