GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. Lack of a commercial business license and bank account to collect revenues in local currency. Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs.

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GlowGlobally

JANUARY 30, 2009

global association strategy, regional planning and local infrastructure to grow your business. « Social Media and Viral Marketing for Global Fundraising Advocacy. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. Good Meeting Strategy Reduces Risk Abroad. GrowGlobally.org.

Strategy 60

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Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

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CMA Solutions

OCTOBER 31, 2022

In addition, you should not launch any marketing campaign without strategy , which will include some level of market research. It appears the search term “eyelashes” took off in popularity in 2008 and peaked in 2018. The marketplace is interested in learning about affiliate marketing, SEO and how to create a digital marketing strategy.

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Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6). August 2008 (14). July 2008 (10).

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Reid All About it

JULY 12, 2019

Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH). How AI Chatbots Can Increase Revenue, Create Community, and Drive Cost Savings.

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Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010.

Revenue 60

Revenue Newsletter America Cost 60

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? ► 2008. (82). Publications.

Strategy 40

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Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. Social Media. December 2008 (9). November 2008 (4). October 2008 (6). September 2008 (6). August 2008 (14). July 2008 (10). June 2008 (11). May 2008 (6). April 2008 (13). March 2008 (12).

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AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). News on Social Media and Membership Marketing. ► 2008. (82).

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

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Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. ► 2008. (82).

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Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. ► 2008. (82). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Awareness. (4).

Marketing 40

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Membership Marketing

MARCH 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Fundraising with Social Media. ► 2008. (82). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Awareness. (4).

Marketing 40

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

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Membership Marketing

DECEMBER 30, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2008. (82). ► 2008. (82). Cost of Wrong Strategy.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Social Media 40

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Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2008. (82). ► 2008. (82). Cost of Wrong Strategy.

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Membership Marketing

JANUARY 19, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Branding.

Marketing 40

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

FEBRUARY 21, 2011

It’s a modern strategy based on two assumptions. Labels: Growth Strategy , Quotes. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association.

Innovation 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

JULY 27, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Practical Uses of Social Media for Association Mar. ► 2008. (82). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

JANUARY 26, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Branding.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). in Alexandria, Virginia. Branding.

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Membership Marketing

OCTOBER 20, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Branding.

Marketing 40

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Membership Marketing

JULY 1, 2010

In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. Labels: ASAE , Associations Now , Growth Strategy. Practical Uses of Social Media for Association Mar.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 7, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Branding.

Marketing 40

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Membership Marketing

DECEMBER 13, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Branding.

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Membership Marketing

JUNE 18, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Branding.

Marketing 40

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Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

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Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

JULY 26, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Branding.

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