Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). ► September. (3).

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Membership Marketing

JANUARY 18, 2012

” Benchmarking data from other organizations is a good starting point for any analysis. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. Some portions of the survey will be repeated from this year to allow for trend analysis, but I also want to add new elements that give you statistical data for questions you might have. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. You got it.

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GlowGlobally

OCTOBER 22, 2009

This relationship offered a strong basis to form a partnership and embark on a joint effort to organize a showcase that would feature leading experts presenting unbiased analysis of the society’s annual meeting abstracts and sessions, evolving therapies, and the latest treatment options and their clinical applications. Membership.

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Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. ► 2009. (69). Publications.

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Membership Marketing

FEBRUARY 5, 2010

I met with many organizations who are looking for help after a distressing 2009. It is called a Steady State Analysis. Using your current data, you can also do this analysis to see what the ultimate equilibrium of your association membership count will be. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

APRIL 4, 2012

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Tony Rossell.

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Membership Marketing

DECEMBER 30, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► July.

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Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► July.

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Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). ► September. (3). teamwork.

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Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. This desire to belong is beautifully explained by Simon Sinek in his analysis of an old Dr. Seuss story. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. ▼ 2009. (69).

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Membership Marketing

JANUARY 19, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Of responding association executives, 57% report the acquisition of new members increased over the past year.

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Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3).

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Speaking Engagements. Speaking Engagements. Publications. Happy New Year! One is as though nothing is a miracle.

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AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. When you finish your budget projections, subtract 30 percent from your revenue and add 30 percent to the expenses. ► 2009. (53).

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Membership Marketing

MAY 25, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

MARCH 27, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

MARCH 12, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony Rossell. at Thursday, December 09, 2010. Newer Post.

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Membership Marketing

MARCH 31, 2010

Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis. What analysis have you done that has helped to focus your marketing efforts? ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010.

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AMR Management Services

JULY 17, 2012

Among Collins’ points is that, although associations do need to be successful in generating revenues to sustain the organization, they should measure success based on whether they are serving members and moving forward on strategies. ► 2009. (53). Gait and Clinical Movement Analysis Society. ► October. (3).

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Membership Marketing

JANUARY 26, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

OCTOBER 20, 2011

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

OCTOBER 7, 2011

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3).

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Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Speaking Engagements. Speaking Engagements. Publications. Improve Response by Testing Email Subject Lines. Please feel free to share them here.

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Membership Marketing

DECEMBER 13, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

SEPTEMBER 13, 2011

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

JULY 26, 2011

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

SEPTEMBER 16, 2011

Start with Why: How Great Leaders Inspire Everyone to Take Action , Simon Sinek,Penguin Group, 2009, page 53. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony Rossell. at Friday, September 16, 2011. Email This BlogThis!

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Membership Marketing

APRIL 12, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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Membership Marketing

MARCH 8, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3).

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AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time). ► 2009. (53). Gait and Clinical Movement Analysis Society. The average number of Tweets people sent per day, in the last month.

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