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2013: A Millennial’s Perspective

Association Adviser

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Increasing adoption of digital communication.

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The State of Social Media in Membership Marketing

Mizz Information

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

This is according to Forbes Magazine in 2011. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Communication breaks down. What opportunities exist in your market you can benefit from? “82% of Fortune 500 CEOs feel their organization did an effective job of strategic planning.

Nashville 100
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Social Media Roundup: The Roots of Online Collaboration

Associations Now

— Maddie Grant (@maddiegrant) September 13, 2013. But the internet’s boom goes back even further—to the 1969 introduction of the terminal, the first device of its kind to communicate across data networks. — edUi conference (@eduiconf) September 13, 2013. ht @eduiconf ). What links are you sharing these days?

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Inside a 29-Month Membership Growth Streak

Associations Now

Think back to March 2011. March 2011 was the last month in which ACA’s membership declined. August 2013 was its 29th consecutive month of membership growth. March 2011 was the last month in which ACA’s membership declined. August 2013 was its 29th consecutive month of membership growth.

Survey 40
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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth Kanter

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. ” – Elaine Chen, 2013. “

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Catching Up With Membership Stories, Part 1

Associations Now

Then: Last fall, the American Counseling Association had reached 29 straight months of membership growth, from April 2011 through August 2013, a result of careful listening to member needs and feedback. It was part of an overall membership growth trend of 32 percent from 2007 to 2013.