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You’ve Got to Read This: August 23, 2011

Reid All About it

Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release. Thorsen shares Ten Time Management Tips for Nonprofit Communicators.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

Wednesday, July 6, 2011. Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales. Pam Danziger, author of the study Marketing to Millennials: How to Sell Luxury Jewelry to the Next Generation of Affluents , remarked on Unity Marketing Online that the marketing message toward millennials with money has to change.

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Thursday Buzz: File Government Petitions on the Go

Associations Now

Since September 2011, the website has become a rising power for citizens to gain governmental responses on national questions, issues, ideas, and concerns. There’s a way to leverage your volunteers to boost your social promotions, Content Marketing Manager Marry McAleavey says in a blog post at Wild Apricot. Have volunteers?

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Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. ► 2011. (37). American Academy on Communication in Healthcare.

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Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Thursday, August 18, 2011. ▼ 2011. (12).

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Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Tuesday, October 18, 2011. ▼ 2011. (12).