SCD Group

JULY 25, 2012

Wednesday, July 25, 2012. Two months ago, I wrote an article detailing what I perceived (and still perceive) as some of the most pressing failures of contemporary association recruiting tactics. In fact, you can find a whole article on TV Tropes about the battle and reconciliation between the good old ways and the new ways.

Recruiting 40

Recruiting Recruitment Social Media Content 40

YourMembership

MAY 31, 2012

May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. YourMembership.com Blog.

Innovation 150

Innovation millennials Class Software 150

Optimist Consulting

DECEMBER 4, 2012

The Network is essentially an online portal of articles of interest to those working in or with the voluntary sector. Feedback on an article. Read the latest articles on the Network. Read articles from the Guardian’s other Networks. Their online articles form the basis of their communications. Using members.

Social Media 100

Social Media Revenue Content Communications 100

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Do you offer a chat with the editor to talk through the potential article? Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Project Committee 150

Eric Lanke

APRIL 23, 2012

Monday, April 23, 2012. I dont want to comb through a thousand educational sessions or a hundred magazine articles to find the salient points of information that can get me over the next hump in the road. 5 comments: Jeff De Cagna April 23, 2012 11:32 AM Nice post Eric. Reply Delete Jeff De Cagna April 24, 2012 6:44 AM LOL!

Innovation 100

Innovation Member Engagement Leadership millennials 100

SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. Recruit members or donors? Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. September 4-6, 2012. ▼ 2012. 8 Great Articles to Help Associations Grow with Co.

Content 40

Content Marketing Columbus Ohio 40

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. To recruit/retain more members. To recruit participation in our conferences, events and other programs. ▼ 2012. 8 Articles for Association Executives: Best of the. 5 Articles on Association Meetings & Education. 6 Articles for Association Executives.

Content 40

Content Marketing Recruiting Recruitment 40

Membership Marketing

FEBRUARY 1, 2013

Plus, as noted in an article in the Harvard Business Review, “Why Customer Referrals Can Drive Stunning Profits” a study of “10,000 accounts in a large German bank over a period of three years found that customers obtained through referrals are both more loyal and more valuable than other customers.”.

Recruiting 40

Recruiting Recruitment Discount Sample 40

Associations Now

AUGUST 6, 2014

As shared in “Ready, Aim, Recruit,” NANN chose to focus on a specific target audience: “hospitals with the Magnet designation from the American Nurses Credentialing Center, where research showed NANN’s best prospects were.” ” Left out of the article were the details of that research. Can it be both?

Recruiting 40

Recruiting Recruitment United States Analysis 40

Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Associations on anniversary dues cycles were more likely to have seen an overall increase in membership in 2012, but associations on calendar cycles showed a higher average renewal rate. New data adds some new factors to weigh in the decision.

Recruiting 40

Recruiting Recruitment Report System 40

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Newsletter/magazine articles. Audio/video recordings. Social media feeds/conversations. Participant discussions/chat transcripts. Question/answer summaries. Program outlines/white papers. Case studies.

Content 100

Content Newsletter Social Media Case Study 100

Jamie Notter

JULY 18, 2011

Eric Lanke pointed out an interesting article that pegged Generation Xers as “ generally comfortable working within the systems established by their employers and, like the boomers before them, are more willing to let work cut into their personal lives.” July 2012 (9). June 2012 (7). May 2012 (7). Leadership.

millennials 70

millennials System Social Media Recruiting 70

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Adviser

JANUARY 21, 2014

That’s more than double the number we counted in 2012. ” See Hank Berkowitz’s article for more on turning data into actionable intelligence. The discussion around the CDO title began in 2012. That’s more than double the number we counted in 2012. That is the critical question?

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

OCTOBER 17, 2013

percent in 2011-2012 compared with the prior year, the “2013 Fundraising Effectiveness Survey Report” found that for every 100 nonprofit donors gained in 2011-2012, 105 donors were lost through attrition. In his article “ Four Futures ,” Light predicted that the economic climate would continue to favor large organizations.

Report 40

Report Social Media Recruiting Recruitment 40

AMR Management Services

JANUARY 20, 2012

Friday, January 20, 2012. This means personal giving AND recruitment of other donors. This article should also put board members on notice: You need to take the initiative to finance your (professional, trade or charitable) organization. ▼ 2012. (30). AMR MANAGEMENT SERVICES. Email This BlogThis! ► October. (1).

Kentucky 64

Kentucky Library Analysis Recruiting 64

SCD Group

JULY 29, 2012

Sunday, July 29, 2012. ▼ 2012. 8 Great Articles to Help Associations Grow with Co. 7 Association Membership Articles Worth Saving. 5 articles for CEOs and other Association Professi. 8 articles important to association executives and. c) 2012 SCD Group. Causeaholic. AMR Management Services.

St. Louis 40

St. Louis Content Recruiting Recruitment 40

SCD Group

JUNE 10, 2012

Sunday, June 10, 2012. Here are six articles worth your time: Making Culture More than a Nice Word On Cisco shared via Maddie Grant At its essence, collaboration is about working together to accomplish a common goal. Increase Volume (Quantity) of Recruitment Efforts. Reply Delete Steve Drake June 11, 2012 9:19 AM Thanks.

eBook 40

eBook Tools Recruiting Recruitment 40

SCD Group

JULY 12, 2012

Thursday, July 12, 2012. Your pizza parlor should continue producing its great pizza and recruit these new consumers to come in and help your association master making some new foods, too. However, your association will struggle to recruit and retain younger members if they dont feel like they belong in your association.

Recruiting 40

Recruiting Recruitment Marketing Content 40

Membership Marketing

JULY 1, 2010

In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. I think you will find the article helpful. And thanks for your editing that turned the piece into a good article.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

JANUARY 15, 2014

” Sounds like the opening of either a very unlikely news article or a great mock-story in The Onion , right? The nuances of your member recruitment and retention efforts are likely to remain best known only to you and your members. I think he fares well, arguing for both direct and collective benefits of membership.

Virginia 40

Virginia Recruiting Recruitment New York 40

SCD Group

JULY 17, 2012

Tuesday, July 17, 2012. The Tuesday after I was fired, I had an interview with an executive recruiter for a CEO position with a large regional association. ▼ 2012. 8 Great Articles to Help Associations Grow with Co. 7 Association Membership Articles Worth Saving. c) 2012 SCD Group. Causeaholic.

Content 40

Content Recruiting Recruitment Association Management 40

SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. You have a rich “vein” of content that you should be hard at work mining and extracting value from in the form of lead generation, e-commerce sales conversion, volunteer recruitment, online donations and more. September 4-6, 2012. ▼ 2012. c) 2012 SCD Group. Causeaholic.

Content 40

Content Columbus Ohio eBook 40

Associations Live

MAY 7, 2012

Monday, May 7, 2012. New Ideas for Recruiting and Retaining Your Members. I was particularly interested in the mobile app article. May 16, 2012 1:41 PM. skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways.

Marketing 40

Marketing Social Media Discount Recruiting 40

SCD Group

DECEMBER 30, 2012

These articles might help you through boring holiday football games! Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. Part 2: Adopting Better Discount Practices: The second article in the series explores the better use of discounts.

Discount 40

Discount Social Media Video Price 40

Membership Marketing

OCTOBER 7, 2011

The focus is “Membership Matters” Some of the article titles include: 1. Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

Marketing Case Study Price Survey 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. Our job is to engage (“recruit”) nonmembers into the free membership category and then convert them to dues-paying members. 1 comment: Tom Morrison September 21, 2012 10:47 AM I believe the Freemium model is giving away the farm. ▼ 2012. Causeaholic. AMR Management Services.

Michigan 40

Michigan Revenue Content Strategy 40

Associations Now

AUGUST 20, 2013

But a 2012 survey by Royal Pingdom found that the average age of a LinkedIn user is 44.2 In an April article on the phenomenon, BuzzFeed reporter Charlie Warzel notes the divide between younger and older users on the network. It’s where you’ll find the CEOs , and probably your coworkers.

Los Angeles 40

Los Angeles Price Recruiting Recruitment 40

Membership Marketing

OCTOBER 4, 2010

Lynda McDaniel makes the point in her October Associations Now article, Perspectives on Association Pricing , that pricing for association products, services, and membership can sometimes receive inadequate attention. Here is the link to the article. Unleash the Power of Market Testing in your Membership Recruitment. Let"s Talk!

Price 40

Price Marketing How To Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff.

Price 40

Price Survey Recruiting Recruitment 40

Associations Now

DECEMBER 14, 2015

All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. As a case study in goalpost-moving, mission creep, and overall mismanagement, take a look at “ Purple Reign ,” an article in the Baffler about Yahoo’s move into the news business. Take a chance.

Case Study 40

Case Study New York Proposal Washington 40

Associations Now

JULY 13, 2015

Tichy, a business professor at the University of Michigan, recently cautioned against overly romanticizing outsider executives: In a Washington Post article, he pointed to former Hewlett-Packard CEO and current Republican presidential candidate Carly Fiorina as just one example of why hiring outsiders is bad news.

Michigan 40

Michigan Cost Washington Recruiting 40

Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. I can speak from a personal example here.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Membership Recruitment. (4).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JULY 27, 2010

I wanted to share a couple of links to some of his recent articles and posts on careers that I think you will find of help. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Network with Me.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 10, 2009

A recent article by a reader and commenter of this blog, Darryl Walter, had some important insights that I wanted to share. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. ► 2012. (18).

Content 40

Content Marketing Price Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40