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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Its effect?

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Playing to Your Strengths: Friday Fix

YourMembership

Technology. March 9th, 2012 | Posted in Member Engagement + Retention. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Add-On Products. News + Press. Management Team. Partner Programs.

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Personalize the Member Experience, Increase Retention

YourMembership

Technology. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Add-On Products. News + Press. Management Team.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. Labels: Communications. Contact Me.

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Keep Members Coming Back

YourMembership

Technology. February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Here are some tips to help make that happen: Communication is vital. com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page.

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Serious Questions: What will it take for your association’s stakeholders to thrive?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Blog once the current month’s issue of the newsletter is released. The August 2012 Serious Question of the Month. Serious Questions newsletter.

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Extreme trends or the new normal?

Aaron Wolowiec

An online engagement center at the 2012 ASAE Annual Meeting. In a 24/7 plugged-in society, businesses need to embrace change and welcome technology. Gone are the days of 10-page newsletters and here to stay are the days of SMS alerts. Photo courtesy of ASAE on Flickr. Times are changing. And this is how customers operate.

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