Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. National Association of Trial Lawyers (NATLE) 2012 Annual Meeting. 5 ideas in this article. 2 and 3; guess what No.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Group Publisher Tracy Tompkins. June 4-5, 2013.

Georgia 60

Georgia Directory California Newsletter 60

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. ASAE 2012 Marketing Membership & Communications Conference. Barry Feldman. Copyblogger.

Georgia 60

Georgia Directory Newsletter Revenue 60

Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

Content 40

Content Marketing Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. ► 2012. (18).

Marketing 40

Marketing Price Survey Discount 40

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. 14T5cIp #assnchat.

Georgia 60

Georgia Directory Newsletter Conference 60

Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. All this is the face of relevance today! Have a great weekend!

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

OCTOBER 27, 2015

When it comes to choosing an international meeting location, meeting planners are relying on destination marketing organizations, convention and visitors bureaus (CVBs), industry peers, and travel experiences. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

Survey 40

Survey millennials Newsletter Social Media 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Marketing Materials. ► 2012. (1). ► January 2012.

Marketing 28

Marketing Newsletter Michigan Sample 28

Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week.

Communications 62

Communications Social Media Newsletter Survey 62

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

Video 40

Video Email Marketing Social Media Cost 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity Services.

Guidelines 28

Guidelines Sample Strategy Newsletter 28

Association Subculture

APRIL 9, 2012

Monday, April 9, 2012. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years? Here is a link to our BCSI ScoopIt e-newsletter. marketing. (2). strategy. (5). 1). ▼ 2012. (23).

United States 100

United States California Leadership Education 100

Membership Marketing

NOVEMBER 15, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Does it Make Sense to Hire a Consultant to help your Membership Marketing Team? Membership Marketing Benchmarking Report.

Price 40

Price Survey Recruiting Recruitment 40

SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Repurpose content to market future programs.

Content 40

Content St. Louis Social Media Case Study 40

Membership Marketing

NOVEMBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? My Background.

Social Media 40

Social Media System Price Survey 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Membership Marketing

MARCH 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. There is a long history of using free trial offers in membership marketing. Speaking Engagements. Friday, March 5, 2010. Tony Rossell.

Price 40

Price Marketing Cost Survey 40

Trade Association CEO Blog

MARCH 31, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Michigan Leadership Education 28

SCD Group

JUNE 25, 2012

Monday, June 25, 2012. It may explain the cause-marketing support generated by product purchases. Time to read association newsletters and magazines. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.

Committee 40

Committee Project Newsletter Content 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Technology 28

Technology Newsletter Michigan Sample 28

Trade Association CEO Blog

AUGUST 31, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Project 28

Project Newsletter Michigan Sample 28

Trade Association CEO Blog

AUGUST 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Event Planning 28

Event Planning Newsletter Press Release Michigan 28

Association Subculture

SEPTEMBER 8, 2011

What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). ► 2012. (23). Breakfast "therefore" ???

Association Management 100

Association Management United States Innovation Conference 100

Trade Association CEO Blog

MAY 8, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Conference 28

Conference Newsletter Michigan Education 28

Trade Association CEO Blog

JANUARY 5, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Michigan Leadership Education 28

Trade Association CEO Blog

OCTOBER 26, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Michigan Florida Education 28

Trade Association CEO Blog

JUNE 12, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Michigan Education Leadership 28

Association Subculture

SEPTEMBER 7, 2011

Notice I didnt say "cram every link you can think of in your e-newsletter." Do what your members can't do for themselves, narrow your focus, dominate your market. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5).

Association Management 100

Association Management Innovation United States Leadership 100

AMR Management Services

JUNE 27, 2011

With a good promotional strategy, the webinar hit its target audience and provided valuable information to improve DCHA members’ profits. promotion in association e-newsletters. promotion in association e-newsletters. ” Let us know what promotion strategies work for you. ► 2012. (30).

Library 64

Library Kentucky Newsletter Analysis 64

Trade Association CEO Blog

MAY 27, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Recruiting Recruitment Maryland 28

Trade Association CEO Blog

OCTOBER 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Need C6 Support?

Newsletter 28

Newsletter Press Release Michigan Education 28