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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

That’s up from 2013 by a whopping $20 billion. 5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. Recruit Top Human Capital. User groups help your business save money by providing cost-effective self-service tools and better customer support overall. These costs are well worth the investment.

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2013 Membership Marketing Observations

Membership Marketing

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Money for marketing appears to be scarcer, so cost justification and marketing smarter are understandably more important than ever. What have you observed in your 2013 membership marketing experiences?

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The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Adding to the cost pressure: Creating an in-house team often means staying on top of the latest technology and software. Building up a team isn’t always easy. Con: Groupthink.

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! With our size membership, that was another $180,000 a year. That was huge!

Cost 40
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How Do Your Benefits Match Up?

Associations Now

As wages in the United States have remained largely stagnant , many organizations are turning to benefits to recruit and retain talent. Nearly 40 percent of HR professionals recently surveyed by the Society of Human Resource Management (SHRM) said they leveraged benefits in the past 12 months to recruit employees at all levels.

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A decade of Nimble AMS: A flashback of favorite things

Nimble AMS

To build a ground-breaking product that was innovative and cost effective. All Nimblers can utilize Nimble Land to discuss software best practices, check out what’s new in Nimble AMS or share ideas about member engagement, retention, recruitment, the list goes on.

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15 And/Or Dilemmas Facing Association Leaders in 2013

SCD Group

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Then, many found that distributed printed publications via fax sped delivery and lowered costs (paper, printing, postage). Meanwhile, some associations are more selective and focus on selective recruiting.

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