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Association Evolution: What Association Leaders are Thinking About for 2013 and Beyond

Portage Group

Well, it''s 2013 and we''re still here. Whatever the reason, I know that all you association leaders out there are constantly thinking about how to do things better and how to better serve your members in what in all likelyhood is a profession or industry that is going through a lot of change. The trick here?

Library 100
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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. Here are five of the most common objections you’ll face and how to overcome them. You can also recoup a lot of expenses by using your community to generate revenue.

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Adopting education strategy to jump-start member engagement

Aaron Wolowiec

16, 2013 – Did another year just pass us by? – The series runs now through February 2013. Membership Engagement… How to Maximize Your Value Proposition to Grow 10 Times in 10 Years” with Tom Morrison, CEO, Metal Treating Institute. On Wednesday, Jan. Past presentations have included: “What Does Member Engagement Mean to You?”

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Let me give you an example of how this looks in the real world. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests.

Cost 40
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Apples and Oranges: Why Counting Members Isn’t Always Useful

Associations Now

Measuring the effectiveness of a membership-model change requires an apples-to-apples comparison on a metric whose definition doesn’t change in the course of a restructure. I often wonder if we have the same, or perhaps more acute, problem with membership numbers in associations. ” November 20, 2013. •[AAM]

Price 40
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What a Customer-Driven Association Might Look Like

Associations Now

Does the road to increased revenue run through technology offerings? Earlier this month, the association and nonprofit software provider Abila—a company that, notably, acquired Avectra in 2013 —put out a set of recommendations on what it saw as the next steps for the association space in the year to come.

Revenue 40
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Who Is Your Conference Really Attracting?

Velvet Chainsaw

Often the majority of your attendees don’t have the buying influence to support the growth of the exhibit, sponsor, and/or grant components of your revenue machine. This can manifest in a variety of problems including declining exhibits and sponsors which results in declining revenue. Volunteers. Supplier Professionals.