Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. To whom does the content need to be communicated? By Scott D.

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

OCTOBER 16, 2014

Some good news on the fundraising front: Sixty-one percent of nonprofits reported they expect to increase fundraising revenues this year, up from the 53 percent that reported an increase last year. three or more software management tools. The survey created a profile of “very effective” fundraisers, who on average are using.

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Associations Now

NOVEMBER 15, 2016

Over two decades, an ambitious firm has grown from startup subsidiary to the established maker of a tool used by millions. But (despite the obvious hardware element) it most certainly is designed like one, with a monthly fee for access to a wide variety of communications tools—including directions, emergency services, and vehicle diagnostics.

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Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. Facebook acquired Oculus in 2014. The Growth of Mobile. I can’t remember the last time that happened. Impact on the Learning Business Landscape.

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Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. That must present some tough communication challenges. Our industry is very tech savvy, but we’re not very tech savvy about communication. We’re taking advantage of every tool we have out there to get them up to speed.

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Associations Now

DECEMBER 11, 2013

Events 2014: Chances are you’ve got at least one big association event coming up this year. Writing for Event Manager Blog , editor Julius Solaris offers up the 10 Event Trends to watch in 2014. What event trends are your looking forward to in 2014? You can read the full interview here. Tell us in the comments.

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Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. AAM] “ Catching Up With Membership Stories, Part 1 ,” March 12, 2014.

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Associations Now

AUGUST 15, 2014

Meetings and conferences are a large percentage of nondues revenue for most associations. Here are some that stood out to me: Communicate the unexpected. You want to tell them a little about your organization’s and meeting’s culture through your communications,” said Holliman. “If Here’s how to get started. Your speakers.

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Associations Now

SEPTEMBER 24, 2014

Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. And the document that was created … was our roadmap.” It all had to change.

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