Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. But the work they do needs to benefit the volunteer as well as the organization.

Member Engagement 99

Member Engagement Committee Review Project 99

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails.

Tips 166

Tips Email Marketing Newsletter Communications 166

YourMembership

DECEMBER 30, 2014

New Member Engagement – Looking For Value Beyond the Welcome Kit. I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

Potomac Core

MARCH 4, 2019

Members hire Tomorrow’s Associations because they sit at the cutting edge of change and: In a time of political gridlock, they are perceived as increasing spheres of influence. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Matt Rowan.

Industry 144

Industry Team Products Report 144

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.

Social Media 150

Social Media Revenue Recruiting Recruitment 150