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Association Brain Food: Week of February 1, 2016

Reid All About it

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Are you challenged with serving a diverse audience that has different needs and wants?

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149
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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

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Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Wed 1/11 at 1 p.m.

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Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Wed 1/11 at 1 p.m.

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Personalization Tips: How to Reach More Association Members Through your AMS Software

Socious

Personalization in marketing and sales has changed irrelevant ads into helpful content. Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Membership software provides opportunities to market events only to those who are invited. Do you miss that? Because I don’t.

Software 100
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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Editor’s note: This post was originally published in June 2016 by Carol Valora.