KiKi L'Italien's Acronym Soup

JULY 28, 2016

Here is my Unofficial ASAE Annual 2016 Party List. If you are a volunteer with ASAE or active in any other communities, your dance card will be overfilled. It's easy to forget or lose track of what is happening when. I hope it helps you in your planning for making ASAE Annual the best it can be!

San Antonio 100

San Antonio Dallas Portland Hawaii 100

Blue Sky eLearn

MAY 30, 2017

According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign.

How To 126

How To Case Study Content Certificate 126

Higher Logic

AUGUST 9, 2016

It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. What You Can't Miss for ASAE Annual 2016. ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. RSVP here and get your spot early, before it fills up.

DC 120

DC Project Products How To 120

Spark Consulting

JULY 22, 2016

I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community.

San Diego 150

San Diego Cost Content Industry 150

KiKi L'Italien's Acronym Soup

JULY 27, 2016

I am your host, KiKi L’Italien, CEO of Amplified Growth digital marketing and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza. My guests today are no stranger to these complications and they even have some ideas to share with how to navigate them. This Week’s Show. It’s overwhelming.

Products 100

Products How To DC Leadership 100

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. What is Inbound?

Marketing 100

Marketing Content Revenue Products 100

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

JANUARY 29, 2016

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Are you challenged with serving a diverse audience that has different needs and wants? 12 CAE credits).

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. But how do you find time to manage it? My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals.

Social Media 150

Social Media How To North Carolina Directory 150

Associations Now

JANUARY 7, 2016

An Expedia report looks back at air travel in 2015 and predicts good things for 2016. The new year could be an exciting one for frequent air travelers, with prices in many regions declining and positive trends from 2015 continuing in 2016. What does a nonprofit communications director look like in 2016?

How To 40

How To Price America Report 40

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. How do you know which sessions are most relevant for your industry and your position? Customer marketers may have an even tougher time answering that question than most. Gary Vaynerchuk. Anna Kendrick.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 83

Report Marketing Survey Tools 83

Associations Now

JANUARY 3, 2016

With a new year just getting started, associations of all kinds are sharing their predictions for what’s to come for their respective industries in 2016. January marks an opportunity for many associations to reflect on what went well the previous year, generate ideas about how to improve, and think about what’s to come in the year ahead.

Industry 40

Industry Price Analysis Cost 40

Associations Now

OCTOBER 6, 2016

In 2016, 21 percent of Americans ages 12 and older listened to a podcast in the past month—this is up from 12 percent in 2013. Associations “have to get a little creative with it since podcasting is kind of an unknown for advertising,” says Craig Sorrell, marketing manager at Results Direct. Why should associations care?

Revenue 106

Revenue How To Metro millennials 106

Associations Now

AUGUST 4, 2017

During last month’s Transform USA event, speakers shared tips on how to use data to increase ROI for their attendees and exhibitors. “Organizers need to understand their markets better, and then use data to drive analysis, which is going to allow better connections and better value for both attendees and exhibitors.”.

How To 93

How To DC Analysis Tools 93

Association Success

AUGUST 27, 2019

Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. . If top experts can’t agree on a definition, how is an association to strategize around its own branding? It was simple.

How To 66

How To Class Review Products 66

Achieve

AUGUST 28, 2016

Derrick Feldmann is the president of Achieve, a research and marketing agency for causes, and the author of. Social Movements for Good: How Companies and Causes Create Viral Change. , The more the merrier! now available from Amazon and Barnes & Noble.

How To 52

How To Innovation Social Media Report 52

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. “We’re looking at new ideas for how to make the APA relevant to existing and potential members,” APA representative Kim Mills said. — Deirdre Reid, CAE (@deirdrereid) March 14, 2016. Other Good Reads. It’s National Pi Day!

Class 40

Class Strategy America Committee 40

Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Membership software provides opportunities to market events only to those who are invited. Do you miss that? Because I don’t.

Software 100

Software How To Tips Member Experience 100

Higher Logic

MARCH 30, 2017

How Online Communities Impact Competitive Advantage. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. So I must ask: how many of these reported outcomes are mere speculation?

Strategy 120

Strategy How To Sample Class 120

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 63

Marketing Guidelines millennials Washington 63

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. We have a huge fun deficit in America, and we need to figure out how to fill that fun deficit.”. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign.

New Jersey 40

New Jersey Maryland Chicago New York 40

Associations Now

JULY 31, 2017

A 2016 report from the Workforce Institute , for instance, emphasized the importance of investing more in middle management to help them develop skills in other employees. “If The post How to Boost Newer Employees Into Leadership appeared first on Associations Now. If you stand still, everyone else will run by you.”

Leadership 71

Leadership How To millennials Survey 71

Association Adviser

AUGUST 30, 2018

He joined Ames & Gough in 2016, having more than eight years of insurance industry experience and bringing an in-depth understanding of executive liability exposures and coverages, providing insurance placement, renewal planning, carrier negotiations and related client support services. Brian earned a B.A.

How To 60

How To California Boston DC 60

Associations Now

FEBRUARY 15, 2017

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The post How to Make Valuable Face Time With New Members appeared first on Associations Now.

Kansas 85

Kansas Kansas City How To System 85

Associations Now

DECEMBER 21, 2015

Is improving your association’s photography one of your resolutions for 2016? “Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds. Could 2016 be the year Slack truly takes over? This list can help.

How To 40

How To New York Social Media Marketing 40

Potomac Core

OCTOBER 4, 2016

Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. This platform accelerates member engagement and it’s a concrete example of how a product can drive future outcomes.

Strategy 164

Strategy eBook Member Engagement Revenue 164

NXUnite

NOVEMBER 28, 2023

Our Recommended Impact Investor: Foundry for Good Focus Area: Mission-Driven Businesses Such As Nonprofit Technology and Consulting Services With a diverse background of investments, Foundry For Good knows how to take your social impact further. We offer SEO and content marketing services for brands powering community impact.

Directory 130

Directory Education Software Innovation 130

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

Certificate 150

Certificate Education millennials Innovation 150

Association Adviser

JANUARY 2, 2019

We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We The post How to Start or Grow Your Online Career Center appeared first on Association Adviser. Consider investing in a new position or team to manage your growing career center. “We

How To 79

How To Project Content Recruiting 79

Reid All About it

JUNE 3, 2016

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. You’ll find out how to facilitate your team through the process, articulate the way your events create value strategically, or just approach events in a different way. .

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Disciple Media

MAY 29, 2020

in 2014, down to 2% in 2016 and below 2% in 2018. Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base.

How To 36

How To Social Media Content Library 36