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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

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Post-Conference Glow: Use It to Extend the Life of Your Events

Associations Now

You’ve probably been here before: You get away from the office for a few days to attend a conference for your own professional development, and the whole experience is fantastic—the learning, the networking, even the food and beverage. It’s that post-conference glow, and it feels great! Thank you for a great conference!

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Association Brain Food Weekly: 12.16.16

Reid All About it

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. Hopefully I can right some of those wrongs at the digitalNow Conference in May, but that’s so far away! As much as I’d like to go to ASAE Great Ideas, my budget can only handle two ASAE conferences a year – Annual and Tech.

Project 150
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Association Brain Food Weekly: 10.27.17

Reid All About it

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Digital Marketing: Research.

LMS 150
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Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? Terry Ibele at Wild Apricot reports on one association that was able to quadruple its membership numbers within five years thanks to several smart recruitment tactics at its annual meetings. Keep Your Content.

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Association Brain Food Weekly: 12.16.16

Reid All About it

Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. Hopefully I can right some of those wrongs at the digitalNow Conference in May, but that’s so far away! As much as I’d like to go to ASAE Great Ideas, my budget can only handle two ASAE conferences a year – Annual and Tech.

Project 150