Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. 56 percent gear events toward education and development for young professionals. We wholeheartedly agree.

Charlotte 123

Charlotte Indiana Communications millennials 123

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Association Adviser

MARCH 26, 2018

In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Online communications, including newsletters, apps and websites, are increasingly popular with members today because they allow access to timely information right at members’ fingertips. 1 challenge associations face today.

Communications 65

Communications Newsletter Directory Tips 65

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Adviser

DECEMBER 11, 2018

Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. In-person events, printed member magazines, eNewsletters, webinars and leadership development events (typically held in-person) retained their same rankings from last year.

Communications 63

Communications Social Media Newsletter Survey 63

Association Adviser

OCTOBER 23, 2018

Perhaps they are actually more modest events. Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members.

Newsletter 63

Newsletter Communications Press Release Social Media 63

Associations Now

MARCH 8, 2017

— Harvard Biz Review (@HarvardBiz) March 8, 2017. One way is to stop hosting all-male panels at your events. Amp up your online events with these helpful tips from Grit Marketing. Does your email newsletter have a clear purpose? .” A Women’s Day Study Worth Reflecting On. InternationalWomensDay [link].

millennials 73

millennials Newsletter Review Social Media 73

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”.

Georgia 61

Georgia Atlanta Newsletter Communications 61

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Committee, Group and Event Involvement.

Committee 52

Committee Tampa Social Media Software 52

Associations Now

JULY 26, 2017

In an increasingly competitive market, an association’s brand may be its most valuable asset. Heavily promote your exclusive membership benefits, including “your education conference, local lunch and learns, online community, industry-specific publications, newsletters, and networking events.” Other Links of Note.

Newsletter 67

Newsletter Video Education Tips 67

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? What could associations use AI for?

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? What could associations use AI for?

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

Communications 60

Communications Newsletter Survey Report 60

Achieve

OCTOBER 6, 2023

Enhance your messaging by including pictures of your nonprofit’s beneficiaries, snapshots of your volunteers at work, and images captured at your latest event. For instance, at the bottom of a volunteer spotlight post, you might feature a link to your volunteer registration form and add, “Sign up to volunteer at our next event!”

Social Media 52

Social Media North Carolina South Carolina Content 52

GrowthZone

NOVEMBER 23, 2020

Simplify event and exhibit management. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Marketing automation. Online event registration and payment.

Membership Management 78

Membership Management Software Directory System 78

Fonteva

MARCH 19, 2020

They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members. Provide events that interest your members. Planning and hosting an association event is a resource-intensive initiative. Understand lags in membership.

Tips 52

Tips Recruiting Recruitment Tampa 52

Associations Now

JULY 20, 2017

— Openwave Computing (@owcsllc) July 20, 2017. “The strategy of batching and blasting marketing messages across various platforms might have been an effective way to drive clicks in the past, but not anymore,” writes Alfred Lua. MarketingProfs shares considerations for how to use video in your marketing funnel.

Social Media 40

Social Media Newsletter Report Review 40

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. They attend events, open your emails, visit your website, follow you on social media, watch your videos, and participate in meetings at a frequency and level of involvement that fits their professional role and aspirations at the moment.

Communications 63

Communications Content Survey Social Media 63

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. They attend events, open your emails, visit your website, follow you on social media, watch your videos, and participate in meetings at a frequency and level of involvement that fits their professional role and aspirations at the moment.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Reid All About it

APRIL 20, 2018

The weekly list of free educational events and resources for the association community… The third wave in education and training is here and it’s different than previous waves in the early 1900s and the 1960s. Now, the main event: free professional development events for the association community. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37