Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

Conference 85

Conference millennials Social Media Newsletter 85

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. Target Your Webinar to Millennials. Check out some ways to attract a younger audience to register for, and ultimately promote your webinars for you: [link] #webinars #virtualevents #millennials #generationz pic.twitter.com/GhQx88YjeL. So, start simple. Other Links of Note.

millennials 61

millennials Social Media Tools Review 61

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Slice-Works

APRIL 27, 2018

Graphic design and Color are again transforming the internet marketing space. I immediately think of millennials as the audience with this eclectic, incongruent imagery. The post The Renaissance of Graphic Design and Color in 2018 appeared first on Slice-Works. Apple was the first to go in that direction and for good reason.

millennials 28

millennials Social Media Software Marketing 28

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. According to Gladly’s 2018 Customer Service Expectations Survey [PDF], some generational groups tend to prefer one method of communication over another.

Strategy 97

Strategy Social Media Maine millennials 97

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Host: Event Manager Blog.

DC 150

DC Washington Tools Education 150

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Source: 2018 Association Adviser Communications Benchmarking Survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Associations Now

DECEMBER 13, 2018

email #marketing [link]. — Higher Logic (@HigherLogic) December 13, 2018. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Managing millennials? Are you getting in? Other Links of Note.

Los Angeles 45

Los Angeles How To California Email Marketing 45

Associations Now

OCTOBER 22, 2019

The study found that half of millennials and three-quarters of Gen Z employees had left a job for mental health reasons. In a survey by the marketing firm Berlin Cameron, 62 percent of respondents said they would feel more comfortable talking about mental health at work if their leaders did so openly. So, what does that look like?

United States 51

United States Cost millennials Resources 51

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. . Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. Host: Event Manager Blog.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. Self-serving, I know, since the author and I both ghostwrite blog posts for a living, but she’s absolutely right. ( Off-topic: Check out my Grabbing the Gusto blog if you’d like to see my special St.

eBook 46

eBook Social Media DC Content 46

Slice-Works

NOVEMBER 9, 2017

For example, we want to increase the number of attendees at our webinars by 20% by the end of 2018. Launch a marketing campaign. Increase engagement with millennials. Launch a blog or new blog series. An objective is always specific and has a number and date attached to it. Create downloadable content.

Social Media 28

Social Media Strategy Content millennials 28

Reid All About it

MAY 11, 2018

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Host: American Marketing Association. Hootsuite ). More info/register.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 6, 2018

Some quick hits before we get to this week’s list of free webinars: If your organization hosts webinars, the American Marketing Association is putting on a best practices webinar on Wednesday, July 11—check it out below. Marketing, Membership and a View of the Digital Future for Associations (Association Chat). Strangely enough, rasa.io

Chicago 30

Chicago Washington DC Directory 30

Associations Now

OCTOBER 26, 2018

— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. In a blog post on Medium , author and Inc. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. > pic.twitter.com/AcLWHVWNVU.

Strategy 72

Strategy Innovation millennials Email Marketing 72