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6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: And, it helps you expand your customer base through word-of-mouth marketing.

Course 175
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Continuing education for millennials.

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Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources.

Revenue 60
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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Community-specific programming provides users with golf education and reviews from other golf players, while user-generated images and discussions give other players reviews of new equipment. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156
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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52
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Email Tactics to Win Back Lapsed Members

Associations Now

In one category—those whose membership had expired three to six months prior—AARC promoted its latest online and continuing education courses with an invitation to rejoin and sign up for a class. To win them back, AARC crafted email messages for two distinct categories of lapsed members.

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Early Bird – October 1 to December 31, 2018: Member: $125. Newsletters.