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Association Professional Development as a Revenue Diversification Strategy

Ewald Consulting

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. And maybe that cut it in 2019, but post-pandemic? That means fewer in-person conferences and, potentially, reduced revenue for your association. Not a chance.

Revenue 52
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Association Brain Food Weekly: 12.18.20

Reid All About it

Virtual conferences. Virtual conference as ritual. Don Neal of 360 Live Media believes a conference can serve the same ritualistic role in our professional lives that other ceremonies and events play in our personal lives. Virtual conference tips. Tri-brid event model. It would at least offer a different experience.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53
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Association Brain Food Weekly: 11.29.19

Reid All About it

The March/April 2019 issue of Cook’s Illustrated has the recipe. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities.

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Association Brain Food Weekly: 7.24.20

Reid All About it

Inspired by Priya Parker’s The Art of Gathering , MemberSuite describes the seven essential elements for creating a memorable virtual conference instead of the typical series of webinars with accompanying chat box. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CAE credit.

Montana 259
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Association Brain Food Weekly: 6.21.19

Reid All About it

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. As jobs change, career pathways and certification programs must change as well, says The Urban Institute. 2019 eLearning Hype Curve Predictions: Midyear Update. More info/register.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 3: Timing.