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Risk, Revenue Recognition and Recovery

Velvet Chainsaw

One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Are You an Expo with a Conference, or a Conference with an Expo? It’s not going to happen overnight.

Revenue 98
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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Opportunities sell out.

Price 98
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2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72
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Are you ready to kick @$$ and take non-dues revenue?

Association Success

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. The eBook explores topics like: The four steps to identifying non-dues revenue opportunities. The post Are you ready to kick @$$ and take non-dues revenue? Proving your value by investing.

Revenue 70
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SmartTech Conference 2019: Defrosted

Delcor

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. They don't just talk the talk. First, I want to thank everyone who worked to put on this event.

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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. When you combine that with soaring cost increases — around 20 percent higher than 2019 levels — the bottom-line result is a significant reduction in net income.