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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 To see the full list of winners, visit acce.org.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Webinar Marketing Predictions for 2019. Technology Trends Round Table 2019.

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Association Brain Food Weekly: 1.18.19

Reid All About it

Presenter: Carol Vernon, executive coach, founder, Communication Matters. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. As always, the meetup will be followed by happy hour. Host: ASAE.

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Association Brain Food Weekly: 11.29.19

Reid All About it

The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” April Doty, Communications and Events Management, Minds@Work. Lyndsey Medsker, founder, Clear Skies Strategic Communications. Let sit to absorb custard.

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Association Brain Food: 4.28.23

Reid All About it

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online community. You can no longer give your online community a half-hearted effort. Membership marketing has come a long way since I first started in associations.

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