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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).

Las Vegas 359
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Association Brain Food Weekly: 5.7.21

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WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

St. Louis 370
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Association Brain Food Weekly: 5.29.20

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Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways.

San Diego 259
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Association Brain Food Weekly: 3.25.22

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Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195
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Association Brain Food Weekly: 3.5.21

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Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating an Equitable User Experience through Digital Culture. Instead of shrinking in 2020, some associations expanded membership. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Tue 3/9 at 12 p.m.

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Association Brain Food Weekly: 5.14.21

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Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341
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Association Brain Food Weekly: 3.12.21

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I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370