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Introducing the 2020 Community Movers + Shakers

Higher Logic

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. He’s clear that this program is about community as a strategy – not social media tools or marketing.

Software 317
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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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Social Ad Spending Is Growing, but What’s the ROI?

Associations Now

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. percent of the media spending pie.

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114 Free Resources for Associations and Chambers

GrowthZone

Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). 90 days, until July 1, 2020. BirdEye : Free access to communicate with customers via text messages, website chat, and bulk text and email messages. 2 months, valid during the month of April 2020. Until June 30, 2020.

Resources 158
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Daily Buzz: Why Event Pros Also Need to Be Event Attendees

Associations Now

Also: Tips to boost your email marketing efforts. Once you’ve chosen an event, spend time on the event website and social media feeds to network ahead of time. See who is active in the social community and connect with them in advance. Connect with them on social media and make an effort to get in touch.

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5 Engaging Online Fundraising Ideas for your Nonprofit

Achieve

Online giving grew 21 percent in 2020, and it continues to grow substantially year after year. Make sure you show off your items with pictures and videos on your social media channels and website in the weeks leading up to your event to drum up excitement. In 2020, social media posts were the #1 drivers of charitable giving.

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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023. In 2020, over 3.6