How to Prepare Your 2021 Sponsorship Prospectus

Moery Company

A full year program is a great approach for 2021. Have your 2021 sponsorship prospectus ready to go by November. Check out episode 255 of the Association Hustle Podcast if you want to learn more about what to include in your 2021 prospectus and how to roll it out to the marketplace.

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Association Membership Retention Plan for 2021

Moery Company

One of the things I’m certain about is that you’re going to need to have a great retention program in place for 2021. At the same time, they’re evaluating what 2021 going to look like for them. The post Association Membership Retention Plan for 2021 appeared first on The Moery Company. There are a few things that I think are quite certain right now during these uncertain times.

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It’s Time to Prepare Your Sponsorship Prospectus for 2021 – Association Field Report (October 16, 2020)

Moery Company

A full year program is a great approach for 2021. Have your 2021 sponsorship prospectus ready to go by November. The post It’s Time to Prepare Your Sponsorship Prospectus for 2021 – Association Field Report (October 16, 2020) appeared first on The Moery Company.

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How Do We Sell an in Person Event Sponsorships and Exhibits for 2021? – Ask JP #037

Moery Company

Today’s question is simple question yet very important, “How do I sell an in-person event sponsorships and exhibits in 2021?” Will it be common in 2021? 2021 sponsorships and events are ripe full of risks and we have to be able to lower them.

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The Mindset We Need Now for 2021 – Association Hustle Podcast Episode 246

Moery Company

On this week’s episode of the Association Hustle podcast, JP Moery dives into his philosophy and how you can apply it now to prepare for success in 2021. Today, I want to talk about the mindset we’re going to need to move forward in 2021.

Build Your 2021 Communications Plan

Association Adviser

The post Build Your 2021 Communications Plan appeared first on Association Adviser. A communications plan is essential to setting the right goals, getting buy-in, and getting the budget to achieve everything you need to accomplish.

How to plan for an uncertain 2021 association conference format

Association Success

Planning for large 2021 conferences must start now despite large gaps in the information planners need. The post How to plan for an uncertain 2021 association conference format appeared first on AssociationSuccess.org.

Prepping for 2021 and beyond: How can we act?

Mariner Management

Collaboration is something we want to continue to tap into in 2021. These lessons were the jump-off point for the next activity where we b roke up into groups to talk about what has and what hasn’t worked in 2020 , and what we can change going into 2021.

The Importance of Planning Your 2021 Retention Program Now – Association Field Report (June 12, 2020)

Moery Company

The first is this: you’re going to need to have a great retention program in place for 2021. At the same time they’re evaluating what 2021 going to look like for them. The post The Importance of Planning Your 2021 Retention Program Now – Association Field Report (June 12, 2020) appeared first on The Moery Company. There’s a phrase that’s going around right now that I know we all don’t really like that much: in these uncertain times.

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ASAE Installs New Officers and Directors for Fiscal Year 2021 to Begin September 1st

AssociationChat

WASHINGTON— New officers and directors for the ASAE and ASAE Research Foundation Board of Directors were installed during ASAE’s Virtual Annual Meeting & Exposition held August 10-12.

Webinar Recap: Top Trends to Increase Non-dues Revenue and Membership Dues in 2021

ReviewAMS

Guest blog by Tirrah Switzer, Association Advocate, Community Brands Last week, YourMembership and ReviewMyAMS hosted a partner webinar to discuss top trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue. Teri Carden, Read more.

New Disclosure Requirements for Water Damage Insurance Claims in Condominiums Effective January 1, 2021 (GA)

All the Blogs

The new law goes into effect January 1, 2021, and our condominium lawyers have broken down what this legislation could mean for your community and condominium association. Read the article………………………… Georgia Articles Legal & Legislative News Legislative ArticlesOn July 29, 2020, Governor Kemp signed House Bill 1070 amending Code Section 44-3-107 of the Georgia Condominium Act.

How to Recruit New Members in the Fourth Quarter

Moery Company

Membership recruitment is going to be incredibly important as we approach 2021. Ask them for a portion of the dues this year and then bill them for the remainder in 2021. Here are three tips that I hope you find helpful in your recruitment efforts during the last quarter of 2020: 1.

How Should We Handle New Membership Recruitment in Q4? – Ask JP #35

Moery Company

Ensure that the company will be around in 2021 by ensuring that they put some earnest money into it. Ask them for a portion of the dues this year and then bill them for the remainder in 2021.

The Marketplace Demands a Better Sponsorship Prospectus (6:47) – Association Hustle Podcast Episode 255

Moery Company

Listen to this weeks episode to learn what to include in your 2021 sponsorship prospectus to win over existing and new sponsors. Here are some thoughts around sponsorships for 2021 because you’re probably getting ready for it right now.

The Reinvention Mandate: Part I

Association Adviser

With 2021 on the horizon, associations must abandon the pursuit of relevancy and commit to the comprehensive reinvention of institutions, systems and society.

Certainty in Uncertain Times

Moery Company

Corporate budgets for membership and sponsorship are going to be smaller in 2021 and for the foreseeable future. But what about 2021? Next year, money will be tighter in any scenario and if I was scenario planning I would expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Let’s have a better and more intentional renewal plan executed for 2021 starting today.

How are you adapting your sales for success in the current environment? – Ask JP #38

Moery Company

Use this sales tactic for 2021 and get on the blower. I had somebody asked me the other day, “How are you changing association sales in the environment that we’re in right now? Specifically, as we’re entering Q4?” ” Be a differentiator with a phone first approach.

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Certainty in Uncertain Times – Association Hustle Podcast Episode 238

Moery Company

Corporate budgets for membership and sponsorship are going to be smaller in 2021 and for the foreseeable future. But what about 2021? Money will be tighter in any scenario next year so, if I was scenario planning, expect about a 20% reduction in overall membership revenue in 2021 if you do the same thing you did this year. Let’s have a better and more intentional renewal plan executed for 2021 starting today. But what about 2021?

Using Data to Build Resilience

Moery Company

Even though 2020 has proven to be a challenging year, I am encouraged by our resilience and am looking forward to watching the data as we move towards 2021. One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to improve sales and help our clients.

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5 Membership Recruitment Tips

Moery Company

Start a plan now on how you will combat lower renewal rates for 2021. These past few months have been an incredible time for associations to show their value to their members and prospects.

What Is a Hybrid Event?

MembersClicks

If you’re starting to think about what events will look like in 2021 and beyond, you’re not alone. But it’s not so much a question of when we’ll be able to get together in large groups again, as it is a question of what the virtual side of events will look like.

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What to Change, What to Keep the Same – Association Field Report (August 28, 2020)

Moery Company

What I mean by that is this: in 2021, companies will be making a choice about their membership. We’ve got two questions to answer during this week’s filed report: what is changing and what needs to stay the same?

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Team Culture and Membership Recruitment Incentives – Association Hustle Podcast Episode 252

Moery Company

Your membership renewals are probably a guessing game for 2021 at this time. The remainder can be paid during the regular billing cycle beginning in 2021, whether it’s in January or July or whenever it may be. Need help recruiting new members or renewing existing members for 2021?

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

From our calculations we expect a 25% reduction in association membership renewal rates from your average in 2021, depending upon when your billing cycle lands in a calendar year. Now is the time to develop the 2021 prospectus by inventorying the entire organization for potential assets that could be sponsored. The prospectus for 2021 should – and will – look different for the new and existing sponsors.

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2020 Is the Most Important Year for Membership – Association Field Report (October, 9, 2020)

Moery Company

Focus on 2021. Today, I want to bring some energy to you! We’re heading into the most important membership season and year ever in the history of organizations.

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Breaking Open a New Channel for Member Engagement

ReviewAMS

Nearly 40% indicated they don’t see resuming in-person events before 2021. Guest post by Peggy Hoffman, FASAE, CAE, Mariner Management More than 50% of associations have reported a disruption in existing member programs or activities. We don’t have any projections on member retention yet however the first two data. Read more. associations. member retention. member engagement

Integrations 2020 – Way Beyond Connectors

ReviewAMS

The SaaS market is projected to be a $278 billion market by 2021 according to. Guest post by Mani Jagadeesan, ShuffleExchange Overall, the significance of integrations increase is due to the number of Software as a Service (SaaS) applications that have emerged across industries. Read more. connectors. associations. iPaaS.

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Important Trends in Virtual Sponsorships, Membership, and Government Relations – Association Hustle Podcast Episode 249

Moery Company

The reason why you need to do it is because your members are going to decide – in the last quarter of 2020 and in the first quarter of 2021 – whether they’re going to renew or not. That is going to be a must in 2021 in my view.

Hope is Not A Strategy

Moery Company

This year attendees, members, and sponsors understood the need for change, the delay in decision making, the uncertainty – it is what it is – however, 2021 is going to be a whole new ballgame and associations’ answer cannot be, “We hope events return.”.

Association Brain Food Weekly: 9.18.20

Reid All About it

Regulations 2021: What an Administration Change May Bring. CRP Virtual Swap: Prepping for 2021. 2021 is just over the horizon and we can expect challenges and new opportunities galore. Hybrid Events 2021: Strategies to Prepare for the Future of Events.

Get a Pulse on Your Organization’s Culture – Association Field Report (September 25, 2020)

Moery Company

Or, membership renewal will be a guessing game in terms of the rates and what members are going to renew in 2021 – if they will at all. I would like to share a conversation I had with our team last week. It was a great conversation!

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[WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual

Velvet Chainsaw

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. A virtual experience successful beyond their wildest dreams? You bettcha.

Association Brain Food Weekly: 9.11.20

Reid All About it

Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Take away actionable insights and approaches to follow your yellow brick road to success in 2021, and beyond. CRP Virtual Swap: Prepping for 2021. Getting Ready For Your 2021 (Virtual?)

What’s Next for Business Development?

Moery Company

This will be critical for when you launch into your new sponsorship program for 2021. Associations are about to enter either a crisis or an opportunity mode in terms of business development over the next 30 to 60 days. Take a look at what has happened over the last couple of months. Some of you may have suspended your recruitment activity. You may not have sent out membership renewals. We’ve all adjusted or canceled meetings and we haven’t been selling sponsorships for them.

An Association Sales Crisis ? Association Hustle Podcast Episode 233

Moery Company

My guess is to expect a 25% reduction in membership renewal rates from your average in 2021, depending upon when your billing cycle lands in a calendar year. Now is the time to develop the 2021 prospectus by inventorying the entire organization for potential assets that could be sponsored. The prospectus for 2021 should – and will – look different for the new and existing sponsors.

Next Steps for Business Development – Association Field Report (May 15, 2020)

Moery Company

This will be critical for when you launch into your new sponsorship program for 2021. We’re watching something that’s getting ready to happen and it’s this: we’re about to be in a real business development, either in crisis or opportunity, mode in your organizations over the next 30 to 60 days. Think about what’s been happening. Some of you may have suspended your recruitment activity. You may not have sent out membership renewals.

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Association Field Report (April 9, 2020)

Moery Company

Now is the time, even if you don’t get to implement it until 2021, to look at your dues model and see if it can sustain your association for the future. Hey folks, the report from the field today is coming from outside because it’s so darn nice here in Northern Virginia today. Wish your family and all your staff members the best of health. Here’s what I want to focus on today.

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Event Sponsorships Part Two: Research, Learn, and Teach – Association Hustle Podcast Episode 244

Moery Company

What I see here is the chance to have an entry level type program that can be used to build relationships that can then move into hybrid and in-person meetings and additional inventory in 2021.

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Building a Virtual Sponsorship Program, Part 2: Design

Moery Company

What I see here is the chance to have an entry level type program that can be used to build relationships that can then move into hybrid and in-person meetings and additional inventory in 2021.

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