Top Marketing Trends to Try in 2022

ReviewAMS

Guest post by Christine Bergeron, Marketing Coordinator, Community Brands Are you ready to hit the “mark” with your marketing in 2022? So, without further ado, let’s dig into the top marketing trends to try in 2022.

Put These 5 Digital Marketing Trends on Your 2022 Radar

Association Adviser

Consider these digital marketing trends for engaging more effectively with your association's audience as your assemble your 2022 marketing plan. The post Put These 5 Digital Marketing Trends on Your 2022 Radar appeared first on Association Adviser.

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Prepping for 2022: Chapter Virtual Idea Swap

Mariner Management

So let’s put our collective heads together to think positively and proactively about 2022! for the chapter virtual idea swap— Prepping for 2022 —where we’ll offer tips based on 2021 and collaborate on how to prepare for next year.

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2022 Association Growth Mandate: Growing, Engaging & Nurturing Audiences

AssociationTrends

If your organization is only serving members, you’re missing the opportunity to expand your impact by 10x. There is boundless, untapped growth potential in the audiences that anonymously visit your websites everyday.

Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One

WBT Systems

You made it this far through the pandemic without an LMS, and with in-person conferences back on the schedule, why would your association need an LMS now? After all, your budget is tight and your members are eager

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Education Strategy: Moving Forward with Intention

Aaron Wolowiec

As we approach the close of 2021, this is an ideal time to focus our intentionality on how we approach our slate of educational programming and how we want to move forward into 2022.

People in Our Industry Are On Sitting and Waiting Mode – Association Field Report (April 9, 2021)

Moery Company

However, 2022 might look more like 2019. Hello everybody, welcome to observations from the field. My observation is, a lot of people in our industry including, sponsors, prospective sponsors and members are in this wait and see mode.

Welcome Back! In-Person Events Are Happening

ePly

Rich Vallaster, Director of Marketing and Tradeshow Wonk at Personify, recently sat down with Susan Newman , Senior Vice President of Conferences at the National Retail Federation (NRF), to discuss the decision points for moving forward with their largest annual event in January of 2022.

Event Attendance Heading Into Q4 of 2021 – Association Field Report (October 15, 2021)

Moery Company

Let’s double down now and generate interest, let’s say for renewals and new membership in 2022. Hello, it’s JP Moery, Observations from the Field. I’ve got something for you today that I think is pretty darn interesting.

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What Now?- Ask JP #083

Moery Company

If you do those things, you’re teeing yourself up for a great end of the year and a great start to 2022. Hello, everybody, it’s time for Ask JP. It’s after Labor Day, and my friend ask me this week what should I do now?

Review 288

Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue?

Velvet Chainsaw

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? What are your predictions for 2022 expo-and-sponsor revenue recovery?

Association Brain Food Weekly: 9.3.21

Reid All About it

As companies are increasingly deciding to hold at least part of their 2021 and 2022 meetings in-person, more are turning to third-party planners who now provide even more services to ease the transition to what comes next. Data Analytics for Trade Associations: What’s Possible in 2022.

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Association Brain Food Weekly: 10.1.21

Reid All About it

Five game changers for association success in 2022. Top Marketing Trends to Try in 2022. Learn what to include in your marketing calendar, how to set marketing goals, what marketing goals are important in 2022, and top marketing trends to try in 2022.

LMS 195

Association Brain Food Weekly: 10.15.21

Reid All About it

Prepping for 2022: Chapter Virtual Idea Swap. So let’s put our collective heads together to think positively and proactively about 2022. As 2022 approaches, what’s the outlook for associations globally? As 2022 approaches, what’s the outlook for associations globally?

What I’ve Learned after 10 Years at Blue Sky eLearn

Blue Sky eLearn

For organizations planning to stay 100% virtual in 2021 (or even 2022!),

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Goodbye to Great Ideas, Hello to Something Else

AssociationChat

In addition, new initiatives integrating ASAE Foundation research and online learning will be delivered to members in 2022. Will saying goodbye to some older ASAE programs make room for growth? That seems to be the plan. .

Course 105

Association Brain Food Weekly: 8.27.21

Reid All About it

Insight 2022 – What’s in Store for Meetings? It may be only the beginning of the 4 th quarter but 2022 is right around the corner. It’s the perfect time to discuss and gather insights to plan your association’s events for 2022 and beyond.

Tampa 212

Taking it to the next level with the Nimble AMS Winter ’22 release

Nimble AMS

Can we really be talking about 2022? Remember, on February 1, 2022, all internal users in Salesforce will be required to use MFA. It’s time to looks toward a new year! . Here’s what customers can expect in the latest release of Nimble AMS. Yep, it’s true! .

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Internet Association Promotes John Olsen to Senior Vice President, State Government Affairs

InternetAssociation

2022 promises to be equally intense. “Our dynamic State Government Affairs team is a critical component of IA’s mission to foster innovation, promote economic growth, and empower people through the free and open internet.

The Future of Associations is Experiences

Smooth The Path

The associations that members love in 2022 and beyond will figure out how to wrap their value in great experiences. Imagine that member value and member experience were on either end of a seesaw. Many associations focus on value and provide a base-level of experience.

Liability protection: State laws facilitate community pool operations

Ungrated

1, 2022, while Missouri’s law will go into effect Aug. Many community association residents have enjoyed cooling off at pools this summer as more boards opened the amenity in 2021 with appropriate COVID-19 restrictions in place.

Big city love from ASAE

Aaron Wolowiec

On July 25, ASAE announced the host cities for its meetings, through 2022: 2017 – Toronto. 2022 – Atlanta. Congratulations to the cities selected for our 2018, 2019, 2020, 2021 and 2022 ASAE annual meetings and expositions,” said John Graham, ASAE president and CEO. “We Good news fellow Midwesterners! In 2018, ASAE’s Annual Meeting and Exposition will be coming to Chicago! 2018 – Chicago. 2019 – Columbus. 2020 – Las Vegas. 2021 – Dallas.

Big city love from ASAE

Aaron Wolowiec

On July 25, ASAE announced the host cities for its meetings, through 2022: 2017 – Toronto. 2022 – Atlanta. Congratulations to the cities selected for our 2018, 2019, 2020, 2021 and 2022 ASAE annual meetings and expositions,” said John Graham, ASAE president and CEO. “We Good news fellow Midwesterners! In 2018, ASAE’s Annual Meeting and Exposition will be coming to Chicago! 2018 – Chicago. 2019 – Columbus. 2020 – Las Vegas. 2021 – Dallas.

What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

Others, particularly those whose members are dealing with travel bans, or have large global audiences, are more likely to be in the camp that the soonest they can meet face-to-face is 2022.

ASAE Concludes First-Ever Hybrid 2021 ASAE Annual Meeting

AssociationChat

The 2022 ASAE Annual Meeting & Exposition will be held August 20-23, 2022 at the Music City Center in Nashville, TN.

Involve Young Pros In Your Meeting Planning and Marketing Efforts

Associations Now

So I was excited when I came across an article in the Pittsburgh Post-Gazette earlier this week about VisitPittsburgh’s 2022 Committee. The committee, composed of four young professionals, is tasked with looking at the CVB’s marketing efforts as if it were 2022 and planning for the five years ahead. The 2022 Committee idea is scalable for other CVBs and associations.

Aptify at Xperience Virtual 2021

Aptify

Details for Xperience 2022 will be announced in the near future – stay tuned! The Aptify team was excited to, once again, take part in the Community Brands annual Xperience conference. But this time, it was a little different. Like most organizations, there was a need to evolve event participation over the past year, but still deliver important information to customers and industry professionals.

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Opportunity Knocks – Are You There?

YourMembership Blog

According to a Bureau of Labor Statistics report , only 19 of the 30 occupations projected to grow fastest from 2012 to 2022 require some form of postsecondary education for entry. million jobs between 2012 and 2022 accounting for more than half of all new jobs. It seems that when things change for the worse, they tend to do so very quickly- like rising gas prices. Yet, when conditions improve they seem to do so slowly- a penny here, a penny there- never making much of a difference.

Daily Buzz: The End of the BlackBerry Phone

Associations Now

In a statement, BlackBerry did not say whether it will work with a different partner to produce and sell devices, but it did say the company will continue to provide support for the existing portfolio of devices until February 2022.

Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Whether hybrid is self-funding or not, associations should strongly consider making portions of their annual conference available virtually through the end of 2022.

California Bill Treats Contractors as Employees

Associations Now

The legislation was written by Assemblywoman Lorena Gonzalez, who is a labor advocate and a candidate for California Secretary of State in 2022. A groundbreaking bill passed by the California Senate extends labor protections and employee benefits to many workers previously considered contractors. Associations that use freelancers in the state may need to reclassify them as full-time employees starting in 2020.

Association Brain Food Weekly: 9.10.21

Reid All About it

All the World’s a Stage: Reimaging Your 2022 Event. The weekly list of free educational events and resources for the association community…. The next decade.

How an Association Helped Put Craft Beer in the Smithsonian

Associations Now

BA recently extended its funding of the Brewing History Initiative through 2022. The Brewers Association funded a wide-reaching initiative to bring the story of craft beer to the National Museum of American History. A new exhibit opens this week. If your association (along with the field it represents) has a lot of history, you might want to give a museum a call to help preserve it for posterity. Just ask the Brewers Association.

MGM & Delos Partner for Productive Meetings & Relaxing Stays

Associations Now

The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. There are two growing trends within that industry—wellness tourism, which is a $639 billion market, projected to reach $919 billion by 2022; and workplace wellness, a $48 billion market that is projected to grow to $66 billion by 2022.

Daily Buzz: When It’s OK to Break the Rules

Associations Now

Part of this effort includes that half of their individually wrapped sweets will be 200 calories or less by 2022. You want your members to be happy—but unintentional negative interactions with your staff could prove a major turnoff. Also: The National Confectioners Association is offering more health information and options for its sweet treats. Why is it that some organizations treat their members poorly? “My

As Artificial Intelligence Use Increases, Ethics Policies Needed

Associations Now

Respondents generally believed AI use would become more prevalent in the near future, with 64 percent of employers surveyed expecting “their companies to be using AI or advanced automation by 2022 to support efficiency in operations, staffing, budgeting or performance.” New research finds that while AI use is expected to skyrocket in the coming years, most employers aren’t concerned about unethical uses of the technology.

Talkin’ SaaS Stats: Customer Success is Having a Moment

Higher Logic

billion by 2022 [ Transparency Market Research ]. Which begs the question…what took so long? It’s simple. Without customers, you don’t have a business. Without happy customers, you don’t have a successful, profitable, sustainable business. For B2B Software-as-a-Service (SaaS) companies, investing in customer success isn’t optional – or, at least it shouldn’t be, at this stage in the game.

Three Signs You Need to Rethink Your AMC

SBI

There has never been a time in human history when human beings will value a continental conference room breakfast more than they will in late 2021 and early 2022. 2020 has been one of the most difficult—if not the most difficult—year many associations have ever faced.

Normal is Over(rated) – For Now

Velvet Chainsaw

A few of the largest partners in my space are beginning to whisper to us they won’t have people on the road again until 2022, and I believe them. This is a guest post by Joy S.

California Bill Redefines Standards for Employment Status

Associations Now

The legislation was written by Assemblywoman Lorena Gonzalez, who is a labor advocate and a candidate for California Secretary of State in 2022. A bill that would extend labor protections and employee benefits to many workers previously considered independent contractors is making its way through the California Senate. If it passes, it will affect associations that use freelancers in the state.