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JANUARY 26, 2024

s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Leadership development for young members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 98

Report Recruiting Recruitment Innovation 98

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AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

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NOVEMBER 10, 2023

Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Member Engagement is an Art and a Science. More info/register. 1 CAE credit. . 1 CMP credit. . 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

Maryland 272

Maryland LMS Revenue Strategy 272

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members.

Education 195

Education Committee Recruiting Recruitment 195

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MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Learn what the cloud is, how member expectations have been transformed by the cloud, and how your association can leverage cloud technologies to deliver a superior membership experience.

Strategy 195

Strategy Content Leadership Email Marketing 195

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APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Frankly, we’re smarter about it now.

DC 205

DC Recruiting Recruitment Washington 205

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 1 CMP credit. More info/register. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

NOVEMBER 2, 2022

However, the expensive cycle continues, and an association s pends more money on outdated software wh en it could be investing more in additional staff, member engagement resources, or advocacy opportunities. . “As Your members chose your organization for your excellent member benefits. Learn more.

Software 121

Software LMS Recruiting Recruitment 121

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JUNE 2, 2023

SURGE Ignite The only virtual conference for fearless association pros, the goal of SURGE 2023 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. Guest: Francesco Leboffe Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Tue 6/6 from 10 a.m. to 2:15 p.m. More info/register.

Technology 195

Technology Chicago Education System 195

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OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Content marketing. CMP credit.

Revenue 256

Revenue Certificate Tools Innovation 256

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MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Learn how engagement builds from our member’s points of view. Membership tiers. More info/register. to 2:45 p.m. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Elevating Engagement

APRIL 28, 2023

Here are three ideas from my recently published book Elevating Engagement: Uncommon Strategies to Create a Thriving Member Community that you can incorporate: Focus on Firsts One of the best ways to create lifelong engagement is to engage first-time members.

Member Engagement 88

Member Engagement Recruiting Recruitment Project 88

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DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. B2B2C: Connecting to your Members’ Customers (Nonprofit Conversations with Cecilia Sepp, CAE ). Membership Monday: Student/Young Professional Recruitment and Engagement. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment.

Colorado 39

Colorado Recruiting Recruitment Survey 39

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SEPTEMBER 15, 2023

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. With an association directory, your members can easily find and connect with others. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

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JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Membership engagement. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy? Event marketing.

Revenue 205

Revenue Content Chicago Leadership 205

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Practical AI Tools to Adopt in 2023. New Member Engagement Study Launch Party.

Tips 41

Tips Video Content Marketing 41

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FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Elevating Engagement

APRIL 28, 2023

Here are three ideas from my recently published book Elevating Engagement: Uncommon Strategies to Create a Thriving Member Community that you can incorporate: Focus on Firsts One of the best ways to create lifelong engagement is to engage first-time members.

Member Engagement 52

Member Engagement Recruiting Recruitment Project 52

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JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. 2023 association trends. Membership, Marketing & Engagement. Recession prep.

Revenue 39

Revenue Education Strategy Leadership 39

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FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Change management. Volunteer leaders. Marketing plan.

LMS 40

LMS Video Technology Revenue 40

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DECEMBER 16, 2022

I’ll see you again on Friday, January 6, 2023. Member onboarding. WBT Systems shares findings from Amanda Kaiser’s 2022 New Member Engagement Study and some of their own ideas for onboarding new members inspired by successful professional development programs and marketing campaigns. Member recruitment.

Recruiting 39

Recruiting Recruitment Revenue Atlanta 39

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JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

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SEPTEMBER 2, 2022

Sponsorship strategy. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one.

Project 47

Project Tips Technology Marketing 47

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MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? . We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

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OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. Host: PCMA.

Revenue 44

Revenue Email Marketing Education Review 44

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JULY 14, 2023

PCMA Convene recaps a Convening Leaders 2023 session led by Joe Colangelo of Bear Analytics: “ From Stats to Stories—Making Event Data Work for You.” Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Gen Z, AI and marketing. 1 CAE credit. . –

Education 39

Education Price Tools Technology 39

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SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Education program development. More info/register.

Arlington 41

Arlington Education LMS Revenue 41

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OCTOBER 28, 2022

Five Strategic Focus Areas For 2023 Planning. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability. Volunteer Recruitment: No Volunteers? Discuss strategies and content that reflect the personas of membership. More info/register. Tue 11/1 at 12 p.m.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

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OCTOBER 27, 2023

Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. More info/register. 1 CAE credit. More info/register. 1 CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Year-round attendee community.

Blended Learning 41

Blended Learning Education Video Conference 41

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Post-event attendee engagement. Quick hits Five ways to tell if your data management strategy is ready for AI. |

Case Study 266

Case Study Newsletter Strategy Revenue 266