CMA Solutions

NOVEMBER 17, 2022

Our in-house subject matter experts offer their insight on digital marketing trends in 2023: Advertising 2023: Be Inclusive Since the BlackLivesMatter and MeToo movements in 2020, Amazon has changed the meaning of love for Alexa, the world’s famous voice-controlled virtual assistant. Now, it’s marketing in general. What’s not to like?

Marketing 52

Marketing How To Social Media New Jersey 52

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. PAR GOAT Awards: Advancing Association Business Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. Young member engagement.

LMS 266

LMS Member Engagement Education Revenue 266

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NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Everything You Need to Know About ChatGPT: The Hottest (and Scariest) Technology of 2023 Just a few months ago, the world as we know it changed forever. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

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APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.

DC 205

DC Recruiting Recruitment Washington 205

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OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Association Analytics Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics Tue 10/31 at 11 a.m. Value proposition. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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APRIL 14, 2023

ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. In January 2022, we shared our predictions for the top event tech trends in 2023. Somewhere in between? 1 CAE credit. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Next gen membership #2. Content marketing.

Revenue 256

Revenue Certificate Tools Innovation 256

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

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JANUARY 26, 2024

s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. I’ve used data from Marketing General Inc.’s The 2024 survey is now open. More info/register.

Survey 256

Survey Project Strategy Education 256

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Host: Association Xchange Speaker: Bill Zimmer, Vice President of Strategy, 360 Live Media Wed 4/26 at 1 p.m. – Membership marketing.

Education 195

Education Committee Recruiting Recruitment 195

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NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

Certificate 281

Certificate Price Tools Technology 281

GrowthZone

MARCH 21, 2023

For today’s associations, the challenge of recruiting and engaging young professionals is never-ending. Get the 2023 Medical & Healthcare Survey Results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!

Survey 78

Survey Social Media Recruiting Recruitment 78

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MAY 19, 2023

Non-dues revenue partners. Hope, Inclusion, Support, & Strategies to Maximize Mental Health Learn about the resources and strategies available to boost our mental wellbeing and support our colleagues, friends, and family members, and mental health awareness month and how to participate. Fri 5/19 at 4 p.m. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

Video 52

Video Marketing Recruiting Recruitment 52

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Credit card processors. More info/register. Host: Fridays@4 Speakers: Diana L. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

.orgSource

DECEMBER 26, 2022

The.orgSource and.orgCommunity teams send our best wishes to our clients and friends for a happy and productive 2023. Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. Our Year in Review.

Technology 88

Technology Review Innovation Library 88

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MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 2, 2023

SURGE Ignite The only virtual conference for fearless association pros, the goal of SURGE 2023 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. Guest: Francesco Leboffe Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Tue 6/6 from 10 a.m. to 2:15 p.m. More info/register.

Technology 195

Technology Chicago Education System 195

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1. Learning program.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

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MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy?

Revenue 205

Revenue Content Chicago Leadership 205

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DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Membership Marketing

JANUARY 4, 2023

Inattention to Membership Recruitment The ongoing responsibilities of serving members and urgent activities can block out the essential job of adding new members to the top of the funnel. However, adding more new members by prioritizing staffing and budgets devoted to recruitment will often ignite gains for an association.

System 52

System Marketing Recruiting Recruitment 52

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JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. 2023 association trends. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023.

Revenue 39

Revenue Education Strategy Leadership 39

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JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community.

Revenue 42

Revenue North Carolina Education System 42

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DECEMBER 16, 2022

I’ll see you again on Friday, January 6, 2023. Member recruitment. To attract young members , you must recruit in ways that make sense to them. Non-dues revenue. But Lead Marvels says lead generation remains an underutilized source for non-dues revenue. 2023 Hospitality Predictions. Merry Christmas!

Recruiting 39

Recruiting Recruitment Revenue Atlanta 39

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FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Change management. Volunteer leaders. Marketing plan.

LMS 40

LMS Video Technology Revenue 40

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FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. Jenna Buckle, Superpath ) Everything you need to know about sponsorship sales in 2023. More info/register. Hear an explanation of Web3 (e.g.,

Blended Learning 39

Blended Learning LMS Ohio Technology 39

MemberClicks

SEPTEMBER 20, 2023

This gives you the infrastructure you need to create experiences that boost your revenue, retention, and engagement. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach.

Association Software 52

Association Software Software Organization Certificate 52

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MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. That’s the question the Professionals for Association Revenue asked several association executives and consultants. . Sponsorships. CMP credit. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

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FEBRUARY 17, 2023

If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. At Naylor’s Association Adviser, Jeff De Cagna suggests five practices association boards must embrace in 2023. Non-dues revenue. Board practices. 1 CAE credit. More info/register.

Revenue 39

Revenue Strategy Education Technology 39

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OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Learn about the onsite sustainability activations at PCMA Convening Leaders 2023 and the ways PCMA is engaging with the host destination, the Greater Columbus Convention Center, catering, attendees, and partners to produce a more sustainable event.

Revenue 44

Revenue Email Marketing Education Review 44

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NOVEMBER 4, 2022

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Find out where organizations plan to focus their efforts in 2023—valuable data for planning and/or making your case for necessary budget approvals. Community strategy. 1 CAE credit.

Arlington 39

Arlington Technology Case Study Revenue 39