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NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Next gen marketing. Need help with your 2024 plans? More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions.

Revenue 256

Revenue Strategy Price Newsletter 256

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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Education + mentoring.

Newsletter 250

Newsletter Content Social Media Education 250

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. DEI & education. Host: Fridays@4 Speaker: Timothy E.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CAE credit. . – More info/register. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 256

Revenue Certificate Tools Innovation 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Hear how the speaker’s team developed a price elasticity forecast.

Certificate 266

Certificate Denver South Carolina Project 266

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). Gen Z education.

LMS 266

LMS Revenue Education Strategy 266

Freestone

NOVEMBER 22, 2023

2024 is just around the corner! Read our blog for helpful tips to boost end-of-year revenue and ring in 2024 by hitting your organization’s goals. 6 s teps to leverage your LMS to drive end-of-year revenue Did you know that professional development courses make up just 7% of most organizations’ revenue?

Revenue 52

Revenue Education LMS Price 52

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. The post Membership Management Software in 2024: Compare 12 Top Picks appeared first on MemberClicks. 5 Creative Ways to Use Your Learning Management System.

Membership Management 52

Membership Management Software Directory Revenue 52

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. AI in the workplace.

Revenue 272

Revenue Austin Tools Education 272

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. The Virtual Stage: Association Marketing Tips Embrace the future of association marketing and uncover the path to digital success.

Revenue 272

Revenue Innovation Education Tools 272

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Join our Academy team as we will help take you through the process, self-reflection and kick off the steps for you to begin mapping your future. Hero worship. More info/register.

LMS 40

LMS Video Technology Revenue 40

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. the one and only Ray van Hilst, Yoko Consulting ) Content planning: how to empower your team and fill the calendar with great ideas. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Gen Z values. Instructional design. Classism bias. CMP credit.

Learning Management System 41

Learning Management System Education Committee System 41