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Eat the Frog First
Moery Company
JULY 22, 2019
Maybe you are still at home getting ready for the day or maybe its on your drive into the office – no matter how loud that radio is blaring, that one pesky to-do just keeps popping into your mind.
Moery Company
How to Elevate Your Sponsorship Game – Moery Webinar
Moery Company
AUGUST 15, 2019
Are you looking to take your sponsorship game to the next level? Strategies for generating new sponsorship dollars, partnering on thought leadership opportunities, sponsorship trends for 2020, and more will be discussed during JP Moery’s next complimentary, 30-minute webinar.
Association Hustle – Episode 201: What Associations are REALLY Looking for in a New CEO, with Guest Ivan Adler
Moery Company
AUGUST 14, 2019
Looking to make the next move in your executive career? This week Host JP Moery welcomes to the podcast his long-time friend and government relations search specialist, Ivan Adler, Principal of Ivan Adler Associates.
Nine Important Takeaways from Failure
Moery Company
AUGUST 5, 2019
iStock-Credit_alphaspirit. I’ve failed many times in my life. Both personally and in business. These mistakes were painful learning moments, which I want to share as well as the takeaways and a few words of advice. #1.
How to Elevate Your Sponsorship Program from Good to EXCELLENT
Moery Company
AUGUST 12, 2019
IStock_Credit:NicoElNino. I’ve been really impressed by some of the changes that associations are adopting for their sponsors – in terms of better inventory. And I’m beginning to see more genuine interest in helping sponsors achieve their goals. That’s great.
Association Hustle – Episode 192: Members Hire Constant Transformation, Dan Varroney
Moery Company
JUNE 11, 2019
Kicking off the debut of his rebranded podcast, “Association Hustle,” Host JP Moery welcomes to the show Dan Varroney, President & CEO of Potomac Core • Association Consulting.
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Association Hustle – Episode 194: Why Members Hire Relevant Associations, with Dan Varroney – Part 3
Moery Company
JUNE 25, 2019
This is a can’t-miss-episode of Association Hustle. This week’s show is the final installment of Host JP Moery’s special series on “Why Members Hire Associations,” featuring his good friend, Dan Varroney, CEO of Potomac Core Consulting.
How to Set Realistic Member Acquisition Goals
Moery Company
MAY 13, 2019
IStock/Credit: SZepy. First of all, don’t leave member acquisition decisions to your board or the membership committee. Trust me. Here’s what can happen….
What Makes a Great Leader in the Association Game? Moery Webinar
Moery Company
APRIL 1, 2019
The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high.
What’s the Impact of M&A on Your Association?
Moery Company
MAY 20, 2019
Istock/Credit: natasaadzic. Currently, we see mergers and acquisitions on the rise in the industry. Companies are buying each other and, often large companies buy each other as well. What happens at the association?
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Selling Government Relations as a Key Member Benefit
Moery Company
AUGUST 21, 2019
IStock_Credit:alekseykh. So, how do you sell government relations as one of most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs.
8 Hot Tips for Revamping Your Prospectus
Moery Company
AUGUST 21, 2019
Istock/CreditFug4s. Does your prospectus follow the same old format? I’ve seen a few lately and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention.
What’s Trending in Association Content Delivery and Sales?
Moery Company
AUGUST 21, 2019
There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.
An “Association Hustle” Happy Hour – Join Us!
Moery Company
MAY 22, 2019
Join us for an Association Hustle Happy Hour on Thursday, June 6th from 4:30 to 6:30 at Fadó Irish Pub. We’ll raise a glass to the good work ahead and huddle up on how we can kick it up a notch with a little hustle. Also, If you’re attending ASAE’s MM&C Conference – Fadó is a short walk away.
What Are You Providing Your Members Through Social Media?
Moery Company
APRIL 8, 2019
I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide.
The #1 Mistake Associations Make With Their Office Space
Moery Company
JULY 10, 2019
Hint: Timing can be your greatest asset – or biggest liability. After representing trade associations in the Washington, DC market, for the past 13 years, I can say with 100% certainty: The biggest mistake association executives make is waiting too long to engage in the leasing process.
Association Hustle – Episode 195: Restructuring Your Membership Business Model? How to Get it Right.
Moery Company
JULY 2, 2019
Host JP Moery has been working with a good many associations and hearing the same question, “We’re restructuring our membership model – what benefits need to be added?” This week, he offers a few recommendations. Association Hustle is now available on Stitcher.
Association Hustle – Episode 193: Members Hire Tomorrow’s Associations, with Dan Varroney – Part 2
Moery Company
JUNE 18, 2019
During the newly branded “Association Hustle” podcast, Host JP Moery and guest Potomac Core CEO Dan Varroney offer the second installment of their series on “Why Members Hire Associations.”
Research for Key Accounts
Moery Company
MARCH 22, 2019
JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line.
What’s it Cost to Join Your Association?
Moery Company
MAY 14, 2019
Istock_Credit:anyaberkut. Can the person in charge of member recruitment tell you how much it costs to join your association? I had an experience with a group recently, where the answer was “No.” Primarily because there is more than one answer based on your dues structure.
Thinking Through Your Organization’s ROI
Moery Company
JULY 1, 2019
The Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI). Our goal has been to create a snapshot representative of the value of our services that our association partners and prospective clients will understand.
How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar
Moery Company
MAY 2, 2019
Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. JP Moery knows the struggle is real but can attest to a successful strategic communications effort that can be led by a 1-person shop.
JP Moery’s Association Playbook – Episode 184: How Long Does it Take to Close a New Membership?
Moery Company
APRIL 2, 2019
Your data should tell you. Tracking sales data is critical for association growth no matter the size of your organization. Host JP Moery found data tracking imperative to success when launching his 1-person business nearly ten years ago.
Bessette Joins the Big Red “M”
Moery Company
MARCH 10, 2019
The Moery Company is pleased to announce the recent hire of Jackie Bessette as our new Business Development Manager.
Association Hustle – Episode 197: Should You Give Trial Memberships a Shot?
Moery Company
JULY 16, 2019
Host JP Moery recently received a great question about the value of trial memberships – a situation in which a company is offered free membership for 6 months, or so. This week, he shares his experience and recommendations on this strategy. Buckle up and listen in. associationhustle.
JP Moery’s Association Playbook – Episode 179: Why Associations Need “Association Hustle”
Moery Company
FEBRUARY 27, 2019
Host JP Moery recently launched Association Hustle – his debut book based on his real-life experiences and lessons learned working for decades in the association space.
A Win-Win: How Associations Can Transform Sponsors into Thought Leaders, with Bob Buday
Moery Company
JUNE 24, 2019
IStock: Credit_kasto80. Every association CEO’s #1 job is helping members be successful, whether they are companies banding together in a trade group or individuals convening in a professional society.
Don’t Know Who You’re Talking to You? Ask.
Moery Company
MAY 28, 2019
Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists.
JP Moery’s Association Playbook – Episode 188: Why Solid Vision, Mission & Value Statements are Essential
Moery Company
APRIL 30, 2019
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition.
Do You Know What’s Going On?
Moery Company
APRIL 8, 2019
What is the best way to manage a situation when you think you are losing control or don’t know where things stand? Here’s a scenario: you meet with a potential new client, and you feel the conversation was great, but aren’t getting a response now. What is the best way forward?
JP Moery’s Association Playbook – Episode 190: The Secret to Creating a Strong Value Prop
Moery Company
MAY 14, 2019
How well can your association articulate your value proposition? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street.
The Moery Company is Growing – Join Our Team!
Moery Company
JANUARY 21, 2019
Job Information : Sales Associate . Location : Alexandria, VA. Job Status/Type: Full Time, Employee. Job Category : Sales/Business Development. Career Level: Entry-Level. Industries : Consulting firm for Trade Associations.
Site Visits for Sales Success
Moery Company
JULY 8, 2019
About a month ago, our sales team discussed the potential benefit of making site visits to some of our client’s members to get a better perspective on their daily work. As a result, I will be visiting a company nearby to learn about what exactly goes on inside their plants.
Three Traits that Differentiate Today’s Top CEOs
Moery Company
APRIL 15, 2019
IStock/Credit:Rawpixel. For nearly 25 years, I’ve had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost , the top CEOs have the best staff.
Communications With Hustle – Moery Webinar
Moery Company
JUNE 3, 2019
The post Communications With Hustle – Moery Webinar appeared first on The Moery Company. Resources
Trouble Getting Replies from Prospects?
Moery Company
JUNE 17, 2019
If you have ever worked in sales, you know one of the biggest frustrations of the job is never getting a reply. You call first thing in the morning, you email after dinner time, you leave a voicemail followed immediately by an email and no response.
The Moery Company Announces Promotions of Doyle and Weiss
Moery Company
MARCH 29, 2019
The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce , and Jordan Weiss will now serve as Director of Business Development.
Association Vision, Mission, & Values – Your North Star
Moery Company
MARCH 25, 2019
Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition.
Associations Need to Focus Where They Excel: Their Members
Moery Company
APRIL 18, 2019
Growing up the daughter of an association professional, I learned at a young age the world of not-for-profit management and maybe even more impressive, what all the letters on the side of the buildings in Old Town Alexandria were for.
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