Podcasting is one of the fastest growing and effective communications tools today. Host JP Moery has been hosting the Association Playbook for three years, and it’s had a tremendous impact on his business. MORE
Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value. MORE
IStock/Credit:Rasica. As you make your plans for 2019 – consider these long-term plays. #1 1 Update your sponsorship programs with new inventory. We’ve detailed through our content on those elements you need to change, and how – but let me give you something to think about right away. MORE
Today’s association business environment requires us to stay abreast of ever-evolving technologies and be ready to pivot. MORE
Job Information: Business Development Manager. Location : Alexandria, VA. Job Status : Full-Time Employee. Job Category : Sales/Business Development. Career Level : College degree. 1 – 3 years of successful sales experience. Industries : Consulting firm for trade associations. MORE
Membership and sponsorship sales by day, farming by night is where I have recently found myself. And I absolutely love them both. Oddly enough, they are quite similar. So, I started to implement a few of my farming habits into my sales strategy and saw a significant difference. MORE
Istock_Credit:Michail_Petrov96. This is a big question, folks. MORE
Over the years, one of the most common questions Host JP Moery receives by associations is how to get new sponsors through the door. MORE
The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program. MORE
Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed membership segmentation play out on a regular basis. MORE
IStock_Credit_Ahmetov_Ruslan. You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? MORE
Some execs in the association space are looking to make significant changes to the sales structure within their organizations – however, Host JP Moery warns while sales activity is extremely important, it is not the sole component of a successful program. MORE
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition. MORE
What better place to recruit new members than during a live association event? Key to success is tactical preparation on several fronts. During his next flash webinar on September 6th at 2:30 pm, JP Moery will share three proven strategies to sign new members during your next big conference. MORE
For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. It’s the art of performing without a script—inventing characters, relationships, and scenes, all with no planning. It’s also a learnable system of specific skills. MORE
I’ve watched throughout my career associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? First, I believe associations have a perception they will lose clout on Capitol Hill if the membership numbers are lower. MORE
Everyone remembers their first job and the dreaded learning curve. This week, Host JP Moery welcomes to the podcast Moery Sales Associate, Madeline Trabucco, who just celebrated her first year on staff. MORE
IStock/Credit:alekseykh. How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems. MORE
Oklahoma Congressman Frank D. Lucas arranged for the American flag to be flown over the United States Capitol, dedicating it to The Moery Company’s sponsorship of a car that will be driven during the Indianapolis 500 over Memorial Day Weekend. MORE
Here is a dose of reality. Unbiased, from an outside source – someone you’re not paying (or, you could be if you’re one of my clients, although they know this already!). Here is the chance for someone to be completely honest with you about your current sponsorship program. MORE
Istock/CreditFug4s. This summer, I had the pleasure to speak with a fantastic organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time. MORE
After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.” MORE
Transitioning from college to my professional career has been one of the most exciting and eye-opening experiences of my life. As a former athlete, my life in college was scheduled down to the hour. MORE
Thinking about launching a podcast at your organization? The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. MORE
Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and shares some recommendations. MORE
Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales. MORE
Our monthly webinars have proven to be so popular; we’re taking these to the next level by offering them twice monthly in a fast-hitting, 15-minute format. MORE
We have some BIG news at the Big Red “M.” We are launching a cutting-edge industry news platform – through InLoop – designed through artificial intelligence (AI) to provide the most relevant and influential association content the industry as to offer. MORE
“How can we bring new sponsors into our organization?” We’ve heard this question over and over – particularly when launching new programs with our clients. MORE
Here at the Moery Company, we are always looking for an edge in how we can recruit new members and sell more sponsorships for our association partners. The formula we often use is similar to what we use to recruit new association partners. MORE
This week, we celebrate an epic milestone – the 150th episode of the Association Playbook podcast. Host JP Moery welcomes a very special guest – his long-time friend and mentor, Leslie Hortum who manages the Washington, DC office of Spencer Stuart – an executive search and leadership consulting firm. MORE
Today’s association business environment requires us to stay abreast of ever-evolving technologies, and be ready to pivot. At one time, email was the shiny new sales tool. Now, social media is quickly blowing it out of the water regarding reaching a broader audience. MORE
Allow me to introduce you to a fantastic organization – Rebuilding Together • DC • Alexandria , which has made an immeasurable difference revitalizing low-income communities and serving in-need residents of Alexandria, VA, for more than three decades. MORE
This is a big question, folks. Host JP Moery had a recent conversation with a good friend in the association space, which was extremely intriguing. MORE
Podcasting is one of the fastest growing and effective communications tools today. JP Moery has been hosting the Association Playbook podcast for 3 years now – and, 11,000+ downloads later, it’s had a tremendous impact on his business. MORE
Istock_Credit:Michail_Petrov96. Successful association leaders will tell you that you can’t take your members’ interests for granted. What worked before to get members to enroll is changing. MORE
How much time does your organization devote to the onboard of new members? We typically put them on a list and, we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle. MORE
There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours. MORE
Moery Company
SEPTEMBER 25, 2018
Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed membership segmentation play out on a regular basis.
Moery Company
OCTOBER 2, 2018
The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program.
Moery Company
SEPTEMBER 25, 2018
IStock/Credit:Rasica. As you make your plans for 2019 – consider these long-term plays. #1 1 Update your sponsorship programs with new inventory. We’ve detailed through our content on those elements you need to change, and how – but let me give you something to think about right away.
Moery Company
OCTOBER 9, 2018
Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value.
Moery Company
OCTOBER 1, 2018
After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.”
Moery Company
OCTOBER 10, 2018
IStock_Credit_Ahmetov_Ruslan. You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?
Moery Company
OCTOBER 15, 2018
We have some BIG news at the Big Red “M.” We are launching a cutting-edge industry news platform – through InLoop – designed through artificial intelligence (AI) to provide the most relevant and influential association content the industry as to offer.
Moery Company
OCTOBER 8, 2018
IStock/Credit:alekseykh. How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems.
Moery Company
OCTOBER 15, 2018
Today’s association business environment requires us to stay abreast of ever-evolving technologies and be ready to pivot.
Moery Company
SEPTEMBER 18, 2018
Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and shares some recommendations.
Moery Company
OCTOBER 2, 2018
Host JP Moery openly admits that for a time during his career he was the “worst salesperson ever.” He had so much ego wrapped into the sales process – it was impacting every stage of the game. JP had to change his “mind set,” and he tell you how during his latest podcast.
Moery Company
SEPTEMBER 19, 2018
How much time does your organization devote to the onboard of new members? We typically put them on a list and, we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle.
Moery Company
AUGUST 15, 2018
What better place to recruit new members than during a live association event? Key to success is tactical preparation on several fronts. During his next flash webinar on September 6th at 2:30 pm, JP Moery will share three proven strategies to sign new members during your next big conference.
Moery Company
AUGUST 31, 2018
Here is a dose of reality. Unbiased, from an outside source – someone you’re not paying (or, you could be if you’re one of my clients, although they know this already!). Here is the chance for someone to be completely honest with you about your current sponsorship program.
Moery Company
AUGUST 28, 2018
This is a big question, folks. Host JP Moery had a recent conversation with a good friend in the association space, which was extremely intriguing.
Moery Company
SEPTEMBER 11, 2018
Over the last 24 months, Host JP Moery has seen an unprecedented need for the evaluation of dues levels, membership categories, and sponsorship inventory and pricing.
Moery Company
AUGUST 14, 2018
If Host JP Moery could travel back in time and relaunch the Big Red “M,” he’d make some key changes to his approach.
Moery Company
SEPTEMBER 10, 2018
Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition.
Moery Company
JULY 26, 2018
Transitioning from college to my professional career has been one of the most exciting and eye-opening experiences of my life. As a former athlete, my life in college was scheduled down to the hour.
Moery Company
AUGUST 20, 2018
Membership and sponsorship sales by day, farming by night is where I have recently found myself. And I absolutely love them both. Oddly enough, they are quite similar. So, I started to implement a few of my farming habits into my sales strategy and saw a significant difference.
Moery Company
JUNE 27, 2018
Our monthly webinars have proven to be so popular; we’re taking these to the next level by offering them twice monthly in a fast-hitting, 15-minute format.
Moery Company
SEPTEMBER 19, 2018
Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales.
Moery Company
JULY 6, 2018
Today’s association business environment requires us to stay abreast of ever-evolving technologies, and be ready to pivot. At one time, email was the shiny new sales tool. Now, social media is quickly blowing it out of the water regarding reaching a broader audience.
Moery Company
SEPTEMBER 11, 2018
Istock/CreditFug4s. This summer, I had the pleasure to speak with a fantastic organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time.
Moery Company
JULY 17, 2018
Job Information: Business Development Manager. Location : Alexandria, VA. Job Status : Full-Time Employee. Job Category : Sales/Business Development. Career Level : College degree. 1 – 3 years of successful sales experience. Industries : Consulting firm for trade associations.
Moery Company
SEPTEMBER 4, 2018
Everyone remembers their first job and the dreaded learning curve. This week, Host JP Moery welcomes to the podcast Moery Sales Associate, Madeline Trabucco, who just celebrated her first year on staff.
Moery Company
AUGUST 7, 2018
This week, we celebrate an epic milestone – the 150th episode of the Association Playbook podcast. Host JP Moery welcomes a very special guest – his long-time friend and mentor, Leslie Hortum who manages the Washington, DC office of Spencer Stuart – an executive search and leadership consulting firm.
Moery Company
JULY 19, 2018
The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?” Join JP Moery for another in his series of flash webinars on Thursday, July 31st at 2:30 pm.
Moery Company
JUNE 26, 2018
Some execs in the association space are looking to make significant changes to the sales structure within their organizations – however, Host JP Moery warns while sales activity is extremely important, it is not the sole component of a successful program.
Moery Company
AUGUST 6, 2018
There have always been correlations between professional life and sports. Work hard, be on time, be a good teammate. The list goes on. Playing sports my whole life, I did not realize the impact coaching would have on my career outside of athletics.
Moery Company
JUNE 20, 2018
Here at the Moery Company, we are always looking for an edge in how we can recruit new members and sell more sponsorships for our association partners. The formula we often use is similar to what we use to recruit new association partners.
Moery Company
SEPTEMBER 5, 2018
There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours.
Moery Company
MAY 26, 2018
Oklahoma Congressman Frank D. Lucas arranged for the American flag to be flown over the United States Capitol, dedicating it to The Moery Company’s sponsorship of a car that will be driven during the Indianapolis 500 over Memorial Day Weekend.
Moery Company
JUNE 27, 2018
Thinking about launching a podcast at your organization? The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made.
Moery Company
AUGUST 28, 2018
Allow me to introduce you to a fantastic organization – Rebuilding Together • DC • Alexandria , which has made an immeasurable difference revitalizing low-income communities and serving in-need residents of Alexandria, VA, for more than three decades.
Moery Company
MAY 21, 2018
“How can we bring new sponsors into our organization?” We’ve heard this question over and over – particularly when launching new programs with our clients.
Moery Company
MAY 3, 2018
For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. It’s the art of performing without a script—inventing characters, relationships, and scenes, all with no planning. It’s also a learnable system of specific skills.
Moery Company
JULY 10, 2018
Podcasting is one of the fastest growing and effective communications tools today. Host JP Moery has been hosting the Association Playbook for three years, and it’s had a tremendous impact on his business.
Moery Company
MAY 21, 2018
The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new ones through the door?” Join JP Moery for another in his series of complimentary webinars on Tuesday, June 19th at 2:30 pm.
Moery Company
JULY 31, 2018
Over the years, one of the most common questions Host JP Moery receives by associations is how to get new sponsors through the door.
Moery Company
AUGUST 21, 2018
I’ve watched throughout my career associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? First, I believe associations have a perception they will lose clout on Capitol Hill if the membership numbers are lower.
Moery Company
JULY 3, 2018
Istock_Credit:Michail_Petrov96. This is a big question, folks.
Moery Company
AUGUST 22, 2018
Podcasting is one of the fastest growing and effective communications tools today. JP Moery has been hosting the Association Playbook podcast for 3 years now – and, 11,000+ downloads later, it’s had a tremendous impact on his business.
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