Moery Company

How To Catch the Big Fish – Sponsorship Strategy for Associations 

Moery Company

Original Author: JP Moery. Trying to land big sponsors for association events is a little like sport fishing—you can be lucky and catch a whopper on your first attempt, but not likely. Landing a trophy sponsor could be labeled a “ stretch goal ” at best.

3 Member Engagement Tips to Boost Retention

Moery Company

Updated By: Eric Edwards. The number one reason members do not renew with an association is due to a lack of member engagement. Is this happening to you? . Regardless of industry, studies show it can be five times easier (and less expensive) to retain current customers than to obtain new ones.


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Association Outlook (4m 29s) – Association Hustle Podcast Episode 311

Moery Company

4 trends you should look out for as you head into a year of growth and success. Hello and welcome to JP Moery’s Association Hustle Podcast.

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The Business Launch and Exit! (7m 54s) – Association Hustle Podcast Episode 312

Moery Company

Top business advice and exit strategy for new business owners. Hello and welcome to JP Moery’s Association Hustle Podcast. Founder of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape.

Create Engaging Scenario-Based Training on ANY Budget

Speaker: Tim Buteyn - President of ThinkingKap Learning Solutions, Inc.

In this webinar, Tim Buteyn of ThinkingKap Learning Solutions will explore how to optimize learner engagement with scenario-based training. You'll learn what makes up scenarios, how they benefit the learner, and why this is important to your organization. You'll also dive into real-world examples across a wide range of budgets and look at how typical training content can be completely transformed.

How to Increase Member Retention Through Renewal Programs

Moery Company

Updated By: Eric Edwards. It’s that time of year again when you see the results of your member retention efforts. On average, our association clients experience an annual member renewal rate of 90%. However, a key to achieve this mark is to have an intentional membership renewal program.

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Let’s Start A Business. Building a Great Foundation (7m 20s) – Association Hustle Podcast Episode 303

Moery Company

Let’s start a business together! I want to talk about some of the things that I went through as I started to launch The Moery Company. Hello and welcome to JP Moery’s Association Hustle Podcast.

Secrets to Selling to Associations

Moery Company

“How do you get association clients?” We hear this question quite a bit. We’ve partnered with more than 100 associations over the years and have a pretty broad background in the space.

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How to Set Realistic Association Membership Goals

Moery Company

Updated by: Erics Edwards. Has this scenario happened to your association? It’s the fourth quarter, and you didn’t reach your association membership goals. Membership numbers are either flat or slightly less than last year.

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Q4 Membership Renewal and Recruitment Strategies

Moery Company

Updated by: Eric Edwards. It’s that time of year to pick up the phone to call or email your members to remind them about renewing their membership. It’s also the time to reach out to potential new members.

Drips, Bots, and Blogs: A Non-Traditional Approach to Learning Reinforcement

Speaker: Shannon Tipton, Chief Learning Officer, Learning Rebels LLC

Today's work culture requires giving people the ability to control when and where they participate in their professional development. Learn how you can provide valuable, self-directed bites of learning content (and strategies to make that content stick) in this webinar!

Delivering Great Association Presentations – Association Hustle Episode 298 (6m 36s)

Moery Company

As associations are holding in-person meetings, focus on the content of the meeting and learn how to best prepare for association presentations. Hello and welcome to JP Moery’s Association Hustle Podcast.

Modernizing your Association’s Dues Model

Moery Company

Updated By: Jannan Poppen. When fifty percent or more of your association’s revenue comes from membership dues, optimizing your dues structure and member categories is crucial. More than simply a dues review, an optimization is actually more like a business analysis.

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How to Price a Virtual Event Sponsorship

Moery Company

Updated By: Jannan Poppen. One of the biggest topics of discussion in the association space is how to price virtual event sponsorships. However, before we provide recommendations and metrics, let’s talk about the virtual events themselves and their place in your members’ ecosystems.

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Reflecting on the Year 2021 and a Decade’s Worth of Workforce – Association Field Report (December 31, 2021)

Moery Company

Observations from the Field : Reflecting on the year and the preceding decade-plus in the workforce. For a little background as I reflect upon the year and the last decade-plus of being in the workplace, I am coming to you from Oklahoma, my home state, the homestead if you will.

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Authentic eLearning Localization: Challenges and Best Practices

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

People prefer to learn in their native language, so localizing eLearning helps genuinely engage learners and gives them that much-needed sense of inclusion. In this exclusive webinar with Chris Paxton, learn how to ensure that authentic translation and localization work for your organization!

Outsourcing Tasks and Functions – Association Field Report (September 10, 2021)

Moery Company

Hello there, it’s JP Moery, Observations from the Field. I want to make an observation today and it may be controversial. I’m wondering if outsourcing tasks and functions in your association is less risky? Let me tell you why.

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The Pros and Cons of Virtual Events as a Member Engagement Strategy

Moery Company

Events are beneficial for member engagement and also member recruitment. However, over the past couple years, associations were forced to adjust to the current times and hop on the bandwagon of virtual events.

Tips and Tricks for Membership Recruitment at Trade Shows

Moery Company

Live Events are Back! I recently attended my first trade show since the pandemic struck. After two long years of selling memberships to prospective members over the phone and Zoom meetings, I was thrilled to have the opportunity to walk a busy show floor to prospect and build business relationships.

Change Your Mindset About Non Dues Revenue – Association Field Report (July 16, 2021)

Moery Company

Hey folks from the field today, it’s JP Moery, at the Moery company. I got an observation for you. I’m preparing to give a speech in California and it’s going to be about non dues revenue.

Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

From broad communication to eLearning and virtual content distinctions to understanding the unique cultural nuances of a new demographic, there are many factors at play when it comes to localization projects at scale. Join this webinar with localization manager Zak Haitkin to dive into the details!

What Are You Thankful For? – Ask JP #094

Moery Company

Hello there and welcome to another episode of Ask JP. The question today is, what are you thankful for? I am thankful for opportunity. Since this is a business podcast, I want to talk about that. There is so much opportunity that exists in this country.

Things That Matter: Building a Personal Connection Throughout the Sales Process

Moery Company

Before joining the Moery Company, I worked in association membership and marketing roles, which taught me how valuable member relationships are.

Association Collaboration – Association Field Report (August 13, 2021)

Moery Company

Hello everybody, it’s JP Moery, observations from the field for all of you association and business leaders out there. I had an observation I thought was pretty good that I wanted to share. We’ve got all this polarization and tribalization around issues, policies and views.

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Ask Me Anything: 10 Answers to Your Questions About Membership Recruitment and Development

Moery Company

Membership development encompasses three important areas of focus that span the entire membership lifecycle, from membership recruitment to onboarding and to retention. If you want all of these areas in the membership lifecycle to grow, it starts with a strong membership recruitment strategy.

Here's How to Write an Effective New-Member Welcome Email

Welcome emails have an incredibly high open rate (50-60%). Read here to learn tips for taking full advantage of your valuable, one-time opportunity to reach new members.

What Are 5 Accomplishments That Shaped Who You Are Today? – Ask JP #093

Moery Company

Hello there, it’s an episode of Ask JP. I had a question the other day, did you ever get anything right during business? I’ve revealed a lot of failures and mistakes in the order to be transparent and vulnerable. People seem to like that stuff the most.

5 Business Tips For Non-Profits – Association Hustle Episode 296 (8m 7s)

Moery Company

A tip from this week’s podcast: do not underestimate the power of client referrals when searching for business. Listen for 4 more must-do’s for any business or association. Hello and welcome to JP Moery’s Association Hustle Podcast.

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5 Mistakes Associations Can Fix Now! (6m 8s) – Association Hustle Podcast Episode 299

Moery Company

These are five frequent mistakes associations make that can easily be corrected to put you on the road to success. Hello and welcome to JP Moery’s Association Hustle Podcast.

How Frequently Should I Follow Up a Potential Sponsor or Client? – Ask JP #091

Moery Company

Hello everybody, it’s an episode of Ask JP. I had a great question from one of my friends in the racing business. They asked me, how much follow up should I have with a prospective sponsor or client? I can tell you that over the years, my mind has changed on this a little bit.

How to Get Young Professionals to Engage In Your Association

GrowthZone’s guide, The Power of Young Professionals, tackles the challenges of engaging, recruiting, and retaining Gen Z and Millennial members, including: • Why they do or don’t join. • Communication strategies. • Myths and facts

Speed: Essential For Your Career And Organization – Association Hustle Episode 293 (8m 3s)

Moery Company

Taking quick action is key to grow your organization daily and develop as a professional. Hello and welcome to JP Moery’s Association Hustle Podcast.

The Importance of Onboarding

Moery Company

I want to talk about the importance of onboarding and having a strong process in place for that. We’ve been in situations before with associations where there really wasn’t an onboarding process in place, which never ends well.

Strategic Planning – Association Field Report (November 19, 2021)

Moery Company

Hello, it’s JP Moery, Observations from the Field. Strategic planning is gearing up again. We’ve had these plans for the last several years that are now obsolete because so many factors have affected us since the pandemic.

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The Best Professional and Personal Advice I Ever Received – Association Hustle Podcast Episode 292 (6m 54s)

Moery Company

Entrepreneurial, sales, networking, and personal advice that will accelerate your growth. Hello and welcome to JP Moery’s Association Hustle Podcast.

5 PIllars of Community

Today’s business communities are facing a period of transition to become digital first, which increases the need for people to feel belonging. Implementing the 5 Pillars of Community is a key component to organizational growth.

Segmenting Audiences on Your Website – Association Field Report (August 8, 2021)

Moery Company

Hello, everybody, it’s JP Moery with an observation from the field. Right now, my colleague Joe Bates and I are out in the field doing a lot of membership reviews, and here’s an observation I want you to look at. How are you segmenting your audiences within your website?

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What Are 3 Main Take Aways From 2021? – Ask JP #098

Moery Company

What did you think of the last year? Three things come to mind. I didn’t realize all the adjustments we made a year ago to adapt and get through the pandemic, just how much that set us up for incredible strength over the final six months of the year.

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Strategic Moves for Long-Term Viability – Association Field Report (December 17, 2021)

Moery Company

Observations from the Field: Organizations are looking at their long-term viability and what strategic moves they need to make. Here are three key areas to look at during this journey. 1.What is your value proposition and what do your members say about it?

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What Do You Look For When Hiring? – Ask JP #097

Moery Company

As we near the end of the year, there’s a lot of transition going on around workforce, hiring, jobs themselves, and how they might work. Somebody asked me the other day, what things do look for when you’re hiring people? Number one thing is consistency.

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The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?” This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also wr