Moery Company

A Win-Win: How Associations Can Transform Sponsors into Thought Leaders, with Bob Buday

Moery Company

IStock: Credit_kasto80. Every association CEO’s #1 job is helping members be successful, whether they are companies banding together in a trade group or individuals convening in a professional society.

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Association Hustle – Episode 192: Members Hire Constant Transformation, Dan Varroney

Moery Company

Kicking off the debut of his rebranded podcast, “Association Hustle,” Host JP Moery welcomes to the show Dan Varroney, President & CEO of Potomac Core • Association Consulting.

JP Moery Launches Rebranded Podcast – “Association Hustle”

Moery Company

Association Hustle – Episode 193: Members Hire Tomorrow’s Associations, with Dan Varroney – Part 2

Moery Company

During the newly branded “Association Hustle” podcast, Host JP Moery and guest Potomac Core CEO Dan Varroney offer the second installment of their series on “Why Members Hire Associations.”

An “Association Hustle” Happy Hour – Join Us!

Moery Company

Join us for an Association Hustle Happy Hour on Thursday, June 6th from 4:30 to 6:30 at Fadó Irish Pub. We’ll raise a glass to the good work ahead and huddle up on how we can kick it up a notch with a little hustle. Also, If you’re attending ASAE’s MM&C Conference – Fadó is a short walk away.

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Trouble Getting Replies from Prospects?

Moery Company

If you have ever worked in sales, you know one of the biggest frustrations of the job is never getting a reply. You call first thing in the morning, you email after dinner time, you leave a voicemail followed immediately by an email and no response.

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Association Hustle – Episode 194: Why Members Hire Relevant Associations, with Dan Varroney – Part 3

Moery Company

This is a can’t-miss-episode of Association Hustle. This week’s show is the final installment of Host JP Moery’s special series on “Why Members Hire Associations,” featuring his good friend, Dan Varroney, CEO of Potomac Core Consulting.

What Makes a Great Leader in the Association Game? Moery Webinar

Moery Company

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high.

6/21/19 – Summer Break

Moery Company

Today marks the first day of summer. The kids are out of school, vacations have started, half-day Friday schedules have begun for some organizations, Congress shuts down in August, etc. So how does your association deal with summertime?

How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar

Moery Company

Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. JP Moery knows the struggle is real but can attest to a successful strategic communications effort that can be led by a 1-person shop.

Don’t Know Who You’re Talking to You? Ask.

Moery Company

Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists.

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What Are You Providing Your Members Through Social Media?

Moery Company

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide.

Research for Key Accounts

Moery Company

JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line.

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How to Set Realistic Member Acquisition Goals

Moery Company

IStock/Credit: SZepy. First of all, don’t leave member acquisition decisions to your board or the membership committee. Trust me. Here’s what can happen….

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Bessette Joins the Big Red “M”

Moery Company

The Moery Company is pleased to announce the recent hire of Jackie Bessette as our new Business Development Manager.

JP Moery’s Association Playbook – Episode 188: Why Solid Vision, Mission & Value Statements are Essential

Moery Company

Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition.

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

Istock_Credit_NicoElNino. Getting the Conversation Started. You are face to face with a potential first-time sponsor – what are you going to say? How about nothing?

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JP Moery’s Association Playbook – Episode 184: How Long Does it Take to Close a New Membership?

Moery Company

Your data should tell you. Tracking sales data is critical for association growth no matter the size of your organization. Host JP Moery found data tracking imperative to success when launching his 1-person business nearly ten years ago.

Communications With Hustle – Moery Webinar

Moery Company

The post Communications With Hustle – Moery Webinar appeared first on The Moery Company. Resources

JP Moery’s Association Playbook – Episode 179: Why Associations Need “Association Hustle”

Moery Company

Host JP Moery recently launched Association Hustle – his debut book based on his real-life experiences and lessons learned working for decades in the association space.

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Do You Know What’s Going On?

Moery Company

What is the best way to manage a situation when you think you are losing control or don’t know where things stand? Here’s a scenario: you meet with a potential new client, and you feel the conversation was great, but aren’t getting a response now. What is the best way forward?

Three Traits that Differentiate Today’s Top CEOs

Moery Company

IStock/Credit:Rawpixel. For nearly 25 years, I’ve had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost , the top CEOs have the best staff.

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JP Moery’s Association Playbook – Episode 191: How Can We Smooth it for Our Member Prospects?

Moery Company

We know associations want to grow – but all too often Host JP Moery sees big barriers to that growth. Our membership applications are overly complicated, and the dues levels are antiquated and difficult for the prospect to figure out.

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The Moery Company is Growing – Join Our Team!

Moery Company

Job Information : Sales Associate . Location : Alexandria, VA. Job Status/Type: Full Time, Employee. Job Category : Sales/Business Development. Career Level: Entry-Level. Industries : Consulting firm for Trade Associations.

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The Moery Company Announces Promotions of Doyle and Weiss

Moery Company

The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce , and Jordan Weiss will now serve as Director of Business Development.

Associations Need to Focus Where They Excel: Their Members

Moery Company

Growing up the daughter of an association professional, I learned at a young age the world of not-for-profit management and maybe even more impressive, what all the letters on the side of the buildings in Old Town Alexandria were for.

JP Moery’s Association Playbook – Episode 186: Building Association Awareness for Volunteer Leaders

Moery Company

Host JP Moery has seen an interesting trend developing, and it’s the growing interest of volunteer leaders in the association business. He says, “We expect these leaders to be strategic and map a path for us and often we are of critical of their ability to do so.

Association Vision, Mission, & Values – Your North Star

Moery Company

Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition.

JP Moery’s Association Playbook – Episode 189: What Value Are You Providing Through Social Media?

Moery Company

“I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects – and I still have plenty to say on the subject,” shares Host JP Moery.

Should You Give Trial Memberships a Shot?

Moery Company

IStock/CreditMichail_Petrov-96. I did a speaking engagement recently for a state organization and I received a great question about the value of trial memberships – a situation where you give a company a free membership for 6 months, or so.

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. During this episode, he outlines several strategies that might be helpful and if you like what you hear, share with a colleague who might be on the job hunt!

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JP Moery’s Association Playbook – Episode 185: Is Your Association Struggling in the “Sales Department”?

Moery Company

Associations are getting serious about business development right now. Host JP Moery explains, “Today there is a real need for biz dev talent, and people are having trouble finding sales professionals for myriad reasons.”

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JP Moery’s Association Playbook – Episode 182: Why Podcast? There are More Than 100 Million Reasons…

Moery Company

Host JP Moery offers two association-specific approaches to podcasting, and he encourages leaders in the nonprofit community to pick up the mic and jump into the podcasting game. More than 124 million people are listening – that’s why – and, listenership continues to grow year after year.

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JP Moery’s Association Playbook – Episode 190: The Secret to Creating a Strong Value Prop

Moery Company

How well can your association articulate your value proposition? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street.

JP Moery’s Association Playbook – Episode 187: Get to the Point, with Jordan Weiss

Moery Company

What drives Host JP Moery crazy is when “communications” just don’t get to the point, whether it’s a blog, e-newsletter, an email, and particularly during a podcast.

The Big Red “M” Announces New Client Partners

Moery Company

The Moery Company is pleased to announce new partnerships with several organizations representing a wide variety of industries – the Outdoor Power Equipment Institute , the Surety & Fidelity Association of America , and the American Bus Association. “We

Why Does Membership Have to Be So Complicated?

Moery Company

We know associations want to grow – but all too often I see big barriers to that growth. Our membership applications are overly complicated, and the dues levels are antiquated and difficult for the prospect to figure out.

The Moery Company Sponsors IndyCar for Second Year in a Row

Moery Company

The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season.

What’s the Inside Scoop on the Big Sponsors?

Moery Company

IStock_Credit_Ahmetov_Ruslan. The “big sponsors” can seem elusive. But, if you’re driven to score a few for your upcoming event, prepare to tailor your offerings to meet their expectations. Here’s the inside scoop: 1) The big sponsors want one-on-one meetings with your members.

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Why Associations Should Focus on Key Accounts in 2019 – Moery Webinar

Moery Company

The Big Red “M” is tackling a new sales tactic this year in both the membership and sponsorship areas – with a special focus on key accounts. These larger companies are complex, so landing the “Big Kahuna” requires a more strategic and long-term approach.

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