Moery Company

Meet the Team – Jackie Bessette, Business Development Manager

Moery Company

Transcript: Hi guys, it’s Jackie Bessette, Business Development Manager at The Moery Company and I am here today to share a little bit about my background.

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Navigating Change for Associations

Moery Company

The past week our personal and professional lives have been upended. Cancelled events and meetings. Sectors with members that were thriving last month are now wondering how they will stay in business next month. Figuring out how to home school our children while simultaneously leading an association.

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What skill sets should associations look for when hiring new talent? – Ask JP #011

Moery Company

Transcript : Hello there, association friends! Today’s Ask JP question is, “What skill sets should associations look for when hiring new talent?” ” This is very simple in my view. One skill.

Is Washington DC Entrepreneur Friendly? – Ask JP #010

Moery Company

Transcript: Ask JP question today is, “Do you find that the Washington DC area is entrepreneur friendly?” ” Yes, I do. In fact, I think it’s so entrepreneur friendly that there are a lot of fake entrepreneurs out there. They’re not really entrepreneurs.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

What is the first thing one must do when starting a business? – Ask JP #008

Moery Company

Transcript: Hi, it’s JP for Ask JP! Our question: if someone was going to start their own business as an entrepreneur, what do you think is the first most important thing to do? Hey, this is easy because I’ve been through it.

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Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight.

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Meet the Team – Susan Coven, Business Development Manager

Moery Company

Transcript: Hi, my name is Susan Coven, and I am the newest hire at the JP Moery Company. I followed JP’s LinkedIn page for many years and I read his book, Association Hustle. Shortly thereafter, I was able to be lucky enough to be selected for the Business Development Program.

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Association Field Report (March 27, 2020)

Moery Company

Hey, good afternoon friends. It’s been a heck of a week, right? I have a few observations for you and a bit of a different take on a topic. It’s been a very interesting week, to say the least. What I think we have are two extremes.

Which came first, your desire to be an entrepreneur or you saw the need for this type of business? – Ask JP #009

Moery Company

Transcript: Hi, we’ve got an Ask JP question, here it is: which came first, your desire to be an entrepreneur or you saw the need for this type of business? Wow, great question! Neither. Neither, here’s what happened.

Meet the Team: Patty Leeman – Chief Analyst

Moery Company

Transcript: Hi there, I’m Patty Leeman, the Chief Analyst here at The Moery Company. I’ve been working in the association world for twenty years, starting at the American Society of Civil Engineers, where I joined after having been an engineer for a number of years.

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Meet the Team – Bethany Murphy, Senior Business Development Director

Moery Company

Transcript: Hi, my name is Bethany Murphy. I’m the Senior Business Development Director at The Moery Company. Prior to TMC, I was working at a company where I sold advertising for daily email newsletters for trade associations in Washington, DC.

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If You Do What You Love, Are You Really Working? – Ask JP #004

Moery Company

Transcript: I really appreciate your questions and here’s the next one: do you really agree that if you love what you do that you aren’t really working? I don’t believe that at all.

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Year in Review: Most Popular Posts about Association Membership

Moery Company

One of the common themes in the most popular membership content, according to you, was a focus on restructuring your membership offerings to better align with your members’ needs, segmentation of membership types, and leveraging your advocacy efforts.

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Flexible Work Environment – Ask JP #001:

Moery Company

Question #001: You have a company that allows for flexibility and working from home. Is creating that trust something you have always had or something you have had to work develop? Do you have a question you would like for JP to answer?

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Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association

Moery Company

Every week I speak with associations about non-dues revenue opportunities. There are many options ranging from annual conferences, webinars, magazine ads, podcasts, and more. The question we help answer is, “What is the right mix for my association?”.

Competing in the Digital Age

Moery Company

Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor.

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Keeping up with Alexa

Moery Company

One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising.

What Should Associations Put on Their “Do Not Do” List? – Ask JP #002:

Moery Company

Transcript: Hi! Ask JP question today is, “What should associations put on their ‘do not do’ list. What are they wasting time on and what should they focus on instead?” ” Oh, I love this question.

What is the difference between consulting associations and businesses? – Ask JP #007

Moery Company

Transcript: Hi there, welcome to Ask JP! Today’s question (I always appreciate these): what do you think makes consulting for associations different than consulting for business? Ah, great question. First of all: rhythm and cadence and pace. Associations take much more time to make a decision.

Advice for Associations to Succeed in 2020: Improve Your Prospecting Efforts by Cleaning Up Your Data

Moery Company

It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the decision-making process?

Work from Home Tips from the Moery Team

Moery Company

Over the last decade, The Moery Company built a flexible “work from wherever” culture. When the spread of the coronavirus reached our shores, and began to disrupt how most industries work, we were more than prepared to seamlessly take our team 100% remote.

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What is the Best Way to Recession Proof My Association? – Ask JP #012

Moery Company

Transcript: Hello, friends! Ask JP question of the day is, “What’s the best way to recession proof my Association?” ” Hey, I tell you what, now is the time. We’ve experienced some great economic situations.

Meet the Team: Diane Moery – Chief Operating Officer

Moery Company

Transcript: Hi, I am Diane Moery. I am the Chief Operating Officer at The Moery Company and I’ve held that position for about a year now.

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Association Field Report (March 25, 2020)

Moery Company

Transcript: Hi association friends, it’s JP Moery. Oh my gosh, what an incredible volatile gut punch to the association industry. Make no mistake about it, it’s going to be the biggest challenge many of us, from a business perspective, that we’ve ever been in. However, we also have to think about things that other people have overcome before and think about the health of our teams, our friends, and our family. That’s the most important thing.

Meet the Team – Elizabeth Johnson, Vice President

Moery Company

Transcript: Hi, I’m Elizabeth Johnson. I’m the Vice President of The Moery Company and I wanted to take a minute to tell you briefly about myself.

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Year in Review: Most Popular Posts About Association Sponsorships

Moery Company

Over the last couple of years, sponsorship sales experienced a shift from being transactional to strategic. It’s no longer about slapping a logo onto a banner and calling it a day.

Review 103

Tips for Remotely Managing Your Team

Moery Company

Transcript: Hi, I know there’s so much content out there right now about telework, telecommuting, and flexible workplace based on all the changes that we’re currently going through.

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Biggest Change in Associations in the Last 10 Years – Ask JP #003

Moery Company

Transcript: Hi folks, it’s Ask JP time. I’m JP. Here’s the question, “What has been the biggest change when working with associations from when you started ten years ago to now or change in the association industry?”

Is it more difficult to keep a client or gain a new one? – Ask JP #006

Moery Company

Transcript: Hello, it’s time for Ask JP! I love getting your questions. Here’s today’s question, “Which is more difficult: keeping a client or getting a new one?”. Ah, great question, and I’ve got some real strong feelings about this one.

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Association Field Report (March 23, 2020)

Moery Company

Transcript: Hi friends, it’s JP Moery, here is today’s update from the field. I just spoke with a client today about converting their face-to-face live event to an online series of webinars and live streaming events.

Association Hustle – Episode 209: An Association Wake-Up Call

Moery Company

Hey folks, Host JP Moery believes there’s a canary in the coal mine for today’s associations with several forced to cease operations.

How Associations Tell Their Stories

Moery Company

Associations need to tell their members’ story. I realize that takes additional effort, however, you’ve got to capture that content.

Meet the Team: Mike Thomas – Senior Vice President of Sales

Moery Company

Transcript: Hi, I’m Mike Thomas. I’m the Senior Vice President of Sales here at The Moery Company. I’ve been working here for the last six years and have had many roles with the company.

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Advice for Associations to Succeed in 2020 – Aligning your Value Proposition for 2020

Moery Company

If there was one piece of advice that I would give Association Executives for 2020 is to start off the year with a quick review of the alignment of your value proposition with your messaging to members and potential members.

Association Field Report (March 20, 2020)

Moery Company

Transcript: Hi, it’s JP Moery. Got some of the stuff set up here from a podcast that I just recorded for you. It’s Friday afternoon as I’m taping this from The Moery Company war room, updating folks every day on the things that we’re seeing in the field and with our company.

Advice for Associations to Succeed in 2020: Celebrate Policy Wins

Moery Company

Associations need to do a better job of celebrating policy wins with their members. Many advocacy agendas take months, if not years, to finalize and memberships are won and lost based on the outcome of more critical issues.

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How Should Associations Prepare for Change? – Ask JP #005

Moery Company

Transcript: Hey, we got a question today! Ask JP. Thank you for the question. “What’s going to change in the association world in the next five years and how can associations prepare for it?”

Video 94

What’s in Your Membership Toolbox?

Moery Company

There are a few fundamental items that your association should have in its toolbox: a strong value proposition, testimonials and referrals, and CRM. Value Proposition. This is not what you put in a brochure ten years ago and you just continue to update with new graphics and fonts.

Year in Review: Most Popular Videos of 2019

Moery Company

It feels like yesterday we were rolling out our goals and plans for 2019 and then we blinked and the year was (almost) over. One of our 2019 goals was to produce more videos.

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