Moery Company

JP Moery’s Association Playbook – Episode 157: Member Segmentation, with Guests Pete Kaminskas and Patty Leeman - Moery Company

Moery Company

Implementing membership segmentation can significantly benefit your association. This week, Host JP Moery welcomes to the show CompTIA’s VP of Industry Relations, Pete Kaminskas and Moery Chief Analyst, Patty Leeman. Collectively, they’ve observed membership segmentation play out on a regular basis.

Five Onboarding Tips for New Members - Moery Company

Moery Company

The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program.

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Four Observations for Associations in 2019 - Moery Company

Moery Company

IStock/Credit:Rasica. As you make your plans for 2019 – consider these long-term plays. #1 1 Update your sponsorship programs with new inventory. We’ve detailed through our content on those elements you need to change, and how – but let me give you something to think about right away.

JP Moery’s Association Playbook – Episode 159: How to Cultivate Thought Leadership at Your Association, and Why it Matters. - Moery Company

Moery Company

Thought leadership is a hot topic in business these days, and developing a thought leadership strategy is an excellent opportunity for associations to push membership value.

Why I Chose to Work Here - Moery Company

Moery Company

After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.”

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How to Approach a Potential Sponsor the Right Way

Moery Company

IStock_Credit_Ahmetov_Ruslan. You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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Moery Partners with InLoop to Launch Association Media Platform

Moery Company

We have some BIG news at the Big Red “M.” We are launching a cutting-edge industry news platform – through InLoop – designed through artificial intelligence (AI) to provide the most relevant and influential association content the industry as to offer.

The Secret to Selling Government Affairs and Advocacy - Moery Company

Moery Company

IStock/Credit:alekseykh. How do you sell government relations as one of the most valuable aspects of association membership? Today, selling advocacy requires a focused and strategic approach. Businesses have specific problems.

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JP Moery’s Association Playbook – Episode 160: Follow the Tech Trends (or, Get Left Behind) with Kerry Doyle

Moery Company

Today’s association business environment requires us to stay abreast of ever-evolving technologies and be ready to pivot.

JP Moery’s Association Playbook – Episode 156: Why Do Associations Carry Lapsed Members? - Moery Company

Moery Company

Host JP Moery has watched throughout his career as associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? JP breaks down the top 3 reasons and shares some recommendations.

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JP Moery’s Association Playbook – Episode 158: Guess Who Was the Worst Salesperson of All Time…? - Moery Company

Moery Company

Host JP Moery openly admits that for a time during his career he was the “worst salesperson ever.” He had so much ego wrapped into the sales process – it was impacting every stage of the game. JP had to change his “mind set,” and he tell you how during his latest podcast.

Onboarding New Members – and, Why it Matters! – Moery Webinar - Moery Company

Moery Company

How much time does your organization devote to the onboard of new members? We typically put them on a list and, we just send them a bunch of stuff. Onboarding is one of THE MOST IMPORTANT parts of the membership cycle.

Leveraging Live Events for Membership Recruitment – Moery Flash Webinar - Moery Company

Moery Company

What better place to recruit new members than during a live association event? Key to success is tactical preparation on several fronts. During his next flash webinar on September 6th at 2:30 pm, JP Moery will share three proven strategies to sign new members during your next big conference.

Three Things Your Sponsorship Salesperson Won’t Tell You - Moery Company

Moery Company

Here is a dose of reality. Unbiased, from an outside source – someone you’re not paying (or, you could be if you’re one of my clients, although they know this already!). Here is the chance for someone to be completely honest with you about your current sponsorship program.

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JP Moery’s Association Playbook – Episode 153: What Would You Do If Your Members Quit for a Year? - Moery Company

Moery Company

This is a big question, folks. Host JP Moery had a recent conversation with a good friend in the association space, which was extremely intriguing.

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JP Moery’s Association Playbook – Episode 155: Your Association Business Model Might Need a Closer Look - Moery Company

Moery Company

Over the last 24 months, Host JP Moery has seen an unprecedented need for the evaluation of dues levels, membership categories, and sponsorship inventory and pricing.

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JP Moery’s Association Playbook – Episode 151: What I’d Do Differently If I Launched My Business Today - Moery Company

Moery Company

If Host JP Moery could travel back in time and relaunch the Big Red “M,” he’d make some key changes to his approach.

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Planning to Discount Your Membership Dues? - Moery Company

Moery Company

Recently, I’ve been hearing some discussions centered on membership discounting strategies. Overall, I think it’s something to think more than twice about. And, here’s why: #1 We work hard at our organizations to build up the membership value proposition.

What I Wish I had Known Before I Accepted My First Sales Job (or, First Job Ever!) - Moery Company

Moery Company

Transitioning from college to my professional career has been one of the most exciting and eye-opening experiences of my life. As a former athlete, my life in college was scheduled down to the hour.

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How Farming Has Made Me a Better Salesperson - Moery Company

Moery Company

Membership and sponsorship sales by day, farming by night is where I have recently found myself. And I absolutely love them both. Oddly enough, they are quite similar. So, I started to implement a few of my farming habits into my sales strategy and saw a significant difference.

Moery Set to Launch Flash-Webinars on July 19th - Moery Company

Moery Company

Our monthly webinars have proven to be so popular; we’re taking these to the next level by offering them twice monthly in a fast-hitting, 15-minute format.

Data is Driving Sales Success at the Big Red “M” - Moery Company

Moery Company

Data is key to developing winning sales strategies. Tracking and evaluating trends can guide your next move, taking the guessing game out of the equation. The less guessing – leads to better prospects, more opportunities, and closed sales.

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Follow the Technology Trends and Don’t Get Left Behind - Moery Company

Moery Company

Today’s association business environment requires us to stay abreast of ever-evolving technologies, and be ready to pivot. At one time, email was the shiny new sales tool. Now, social media is quickly blowing it out of the water regarding reaching a broader audience.

Creating Winning Collateral Materials for Membership - Moery Company

Moery Company

Istock/CreditFug4s. This summer, I had the pleasure to speak with a fantastic organization representing a dynamic industry. We discussed using collateral materials for membership, and I made the off-hand comment (which I do at times) that these were a waste of time.

We’re Hiring! Seeking a New Moery Business Development Manager - Moery Company

Moery Company

Job Information: Business Development Manager. Location : Alexandria, VA. Job Status : Full-Time Employee. Job Category : Sales/Business Development. Career Level : College degree. 1 – 3 years of successful sales experience. Industries : Consulting firm for trade associations.

JP Moery’s Association Playbook – Episode 154: How to “Bring It” as a New Salesperson, with Madeline Trabucco - Moery Company

Moery Company

Everyone remembers their first job and the dreaded learning curve. This week, Host JP Moery welcomes to the podcast Moery Sales Associate, Madeline Trabucco, who just celebrated her first year on staff.

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JP Moery’s Association Playbook – Episode 150: Association CEO Search Trends, with Spencer Stuart’s Leslie Hortum - Moery Company

Moery Company

This week, we celebrate an epic milestone – the 150th episode of the Association Playbook podcast. Host JP Moery welcomes a very special guest – his long-time friend and mentor, Leslie Hortum who manages the Washington, DC office of Spencer Stuart – an executive search and leadership consulting firm.

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Top Strategies to Sell New Sponsors – JP Moery’s Flash Webinar Series - Moery Company

Moery Company

The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?” Join JP Moery for another in his series of flash webinars on Thursday, July 31st at 2:30 pm.

JP Moery’s Association Playbook – Episode 144: Looking to Replace Your Sales Team? Reconsider. - Moery Company

Moery Company

Some execs in the association space are looking to make significant changes to the sales structure within their organizations – however, Host JP Moery warns while sales activity is extremely important, it is not the sole component of a successful program.

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How Coaching Youth Lacrosse Has Made Me a Better Businessman - Moery Company

Moery Company

There have always been correlations between professional life and sports. Work hard, be on time, be a good teammate. The list goes on. Playing sports my whole life, I did not realize the impact coaching would have on my career outside of athletics.

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How Associations Can Leverage Social Media - Moery Company

Moery Company

Here at the Moery Company, we are always looking for an edge in how we can recruit new members and sell more sponsorships for our association partners. The formula we often use is similar to what we use to recruit new association partners.

Big Trends in Association Content and Sales - Moery Company

Moery Company

There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours.

Oklahoma Congressman Lucas Honors the Big Red “M” for IndyCar Sponsorship - Moery Company

Moery Company

Oklahoma Congressman Frank D. Lucas arranged for the American flag to be flown over the United States Capitol, dedicating it to The Moery Company’s sponsorship of a car that will be driven during the Indianapolis 500 over Memorial Day Weekend.

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

Thinking about launching a podcast at your organization? The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made.

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Join JP Moery for “Rebuilding Together” Luncheon - Moery Company

Moery Company

Allow me to introduce you to a fantastic organization – Rebuilding Together • DC • Alexandria , which has made an immeasurable difference revitalizing low-income communities and serving in-need residents of Alexandria, VA, for more than three decades.

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How to Attract New Sponsors to Your Organization - Moery Company

Moery Company

“How can we bring new sponsors into our organization?” We’ve heard this question over and over – particularly when launching new programs with our clients.

“Where Do We Go From Here?” Improv & the Power of Curiosity in Communication - Moery Company

Moery Company

For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. It’s the art of performing without a script—inventing characters, relationships, and scenes, all with no planning. It’s also a learnable system of specific skills.

JP Moery’s Association Playbook – Episode 146: Why the “Discovery Strategy Session” is Key to the Podcast Launch - Moery Company

Moery Company

Podcasting is one of the fastest growing and effective communications tools today. Host JP Moery has been hosting the Association Playbook for three years, and it’s had a tremendous impact on his business.

Killer Strategies to Get New Sponsors Through the Door – Moery Webinar - Moery Company

Moery Company

The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new ones through the door?” Join JP Moery for another in his series of complimentary webinars on Tuesday, June 19th at 2:30 pm.

JP Moery’s Association Playbook – Episode 149: Sure-Fire Strategies to Sell New Sponsors - Moery Company

Moery Company

Over the years, one of the most common questions Host JP Moery receives by associations is how to get new sponsors through the door.

Why Associations Don’t Drop Lapsed Members - Moery Company

Moery Company

I’ve watched throughout my career associations maintain lapsed members who haven’t paid their dues. And, for a very long time, in some cases. Why does it happen? First, I believe associations have a perception they will lose clout on Capitol Hill if the membership numbers are lower.

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What Would Happen if Your Members Chose Not to Join for 1 Year? - Moery Company

Moery Company

Istock_Credit:Michail_Petrov96. This is a big question, folks.

JP Moery’s Association Playbook – Episode 152: Why a “Discovery Strategy Session” is Key to Launching a Podcast - Moery Company

Moery Company

Podcasting is one of the fastest growing and effective communications tools today. JP Moery has been hosting the Association Playbook podcast for 3 years now – and, 11,000+ downloads later, it’s had a tremendous impact on his business.