Moery Company

Association Hustle – Episode 209: An Association Wake-Up Call

Moery Company

Hey folks, Host JP Moery believes there’s a canary in the coal mine for today’s associations with several forced to cease operations.

A Stark Association Reality

Moery Company

IStock_Credit_alphaspirit. If you’re a reader of the great publication CEO Update or a subscriber to that service which I highly recommend, you may have seen an article a few weeks ago about how the Natural Products Association filed for bankruptcy.

Tips to Create a 5-Star Sponsorship Program

Moery Company

CreditNicoElNino.jpg. With sponsorship dollars down and withering vendor enthusiasm for legacy sponsorships (i.e. The coffee break), a different approach to revenue growth is desperately needed.

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Eat the Frog First

Moery Company

Maybe you are still at home getting ready for the day or maybe its on your drive into the office – no matter how loud that radio is blaring, that one pesky to-do just keeps popping into your mind.

Segment Your Advocacy To Sell Memberships

Moery Company

Government relations is the often-cited reason to join an association. So, how do you make the advocacy program compelling and urgent for a prospect to jump into the fray with your association. Businesses have specific problems and your association must address them specifically.

Nine Important Takeaways from Failure

Moery Company

iStock-Credit_alphaspirit. I’ve failed many times in my life. Both personally and in business. These mistakes were painful learning moments, which I want to share as well as the takeaways and a few words of advice. #1.

How to Set Realistic Member Acquisition Goals

Moery Company

IStock/Credit: SZepy. First of all, don’t leave member acquisition decisions to your board or the membership committee. Trust me. Here’s what can happen….

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Association Hustle – Episode 203: A Big Association Disconnect

Moery Company

Following a highly successful joint presentation on podcasting – Host JP Moery received some great feedback from conference attendees. However, there was one subtle comment that exemplified for JP a big disconnect between the association and vendor communities.

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

IStock_Credit:NicoElNino. I’ve been really impressed by some of the changes that associations are adopting for their sponsors – in terms of better inventory. And I’m beginning to see more genuine interest in helping sponsors achieve their goals. That’s great.

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What Makes a Great Leader in the Association Game? Moery Webinar

Moery Company

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high.

Association Hustle – Episode 201: What Associations are REALLY Looking for in a New CEO, with Guest Ivan Adler

Moery Company

Looking to make the next move in your executive career? This week Host JP Moery welcomes to the podcast his long-time friend and government relations search specialist, Ivan Adler, Principal of Ivan Adler Associates.

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Association Hustle – Episode 192: Members Hire Constant Transformation, Dan Varroney

Moery Company

Kicking off the debut of his rebranded podcast, “Association Hustle,” Host JP Moery welcomes to the show Dan Varroney, President & CEO of Potomac Core • Association Consulting.

What Are You Providing Your Members Through Social Media?

Moery Company

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide.

JP Moery Launches Rebranded Podcast – “Association Hustle”

Moery Company

Association Hustle – Episode 196: Setting Realistic Member Acquisition Goals

Moery Company

Let’s be realistic. Membership goals should not be an arbitrary number pulled out of thin air by a very well-meaning volunteer. Hey, Host JP Moery is all about aspiration and recruiting more members than ever – but, these goals must be based on solid data.

Association Hustle – Episode 195: Restructuring Your Membership Business Model? How to Get it Right.

Moery Company

Host JP Moery has been working with a good many associations and hearing the same question, “We’re restructuring our membership model – what benefits need to be added?” This week, he offers a few recommendations. Association Hustle is now available on Stitcher.

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Association Hustle – Episode 204: What Does the Generational Shift Mean for Your Organization?

Moery Company

There are a few things keeping association leaders up at night and one is declining membership numbers with the retirement of Baby Boomers. Host JP Moery knows this is a reality for most organizations.

Association Hustle – Episode 194: Why Members Hire Relevant Associations, with Dan Varroney – Part 3

Moery Company

This is a can’t-miss-episode of Association Hustle. This week’s show is the final installment of Host JP Moery’s special series on “Why Members Hire Associations,” featuring his good friend, Dan Varroney, CEO of Potomac Core Consulting.

Adaptability is Key to Success

Moery Company

IStock_Credit:Szepy. One of the most significant concerns I have for my company and the association community is the ability to be nimble and adaptive to evolving business trends and technology. I see organizations embracing the idea of change with the willingness to adapt and adjust direction.

JP Moery’s Association Playbook – Episode 184: How Long Does it Take to Close a New Membership?

Moery Company

Your data should tell you. Tracking sales data is critical for association growth no matter the size of your organization. Host JP Moery found data tracking imperative to success when launching his 1-person business nearly ten years ago.

Video Can Be a Game Changer

Moery Company

We recently had our morning “pep rally” meeting during which we share ideas and challenges we are facing and this particular day we discussed the use of video in prospect communications.

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A Win-Win: How Associations Can Transform Sponsors into Thought Leaders, with Bob Buday

Moery Company

IStock: Credit_kasto80. Every association CEO’s #1 job is helping members be successful, whether they are companies banding together in a trade group or individuals convening in a professional society.

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An “Association Hustle” Happy Hour – Join Us!

Moery Company

Join us for an Association Hustle Happy Hour on Thursday, June 6th from 4:30 to 6:30 at Fadó Irish Pub. We’ll raise a glass to the good work ahead and huddle up on how we can kick it up a notch with a little hustle. Also, If you’re attending ASAE’s MM&C Conference – Fadó is a short walk away.

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Research for Key Accounts

Moery Company

JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line.

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Don’t Know Who You’re Talking to You? Ask.

Moery Company

Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists.

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What’s it Cost to Join Your Association?

Moery Company

Istock_Credit:anyaberkut. Can the person in charge of member recruitment tell you how much it costs to join your association? I had an experience with a group recently, where the answer was “No.” Primarily because there is more than one answer based on your dues structure.

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How to Leverage Live Events for Member Recruitment

Moery Company

What better place to recruit new members than during a live association event – right? I believe it’s one of the most obvious strategies for membership growth – but most associations don’t take full advantage of the opportunity.

Bessette Joins the Big Red “M”

Moery Company

The Moery Company is pleased to announce the recent hire of Jackie Bessette as our new Business Development Manager.

Three Traits that Differentiate Today’s Top CEOs

Moery Company

IStock/Credit:Rawpixel. For nearly 25 years, I’ve had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost , the top CEOs have the best staff.

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The #1 Mistake Associations Make With Their Office Space

Moery Company

Hint: Timing can be your greatest asset – or biggest liability. After representing trade associations in the Washington, DC market, for the past 13 years, I can say with 100% certainty: The biggest mistake association executives make is waiting too long to engage in the leasing process.

How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar

Moery Company

Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. JP Moery knows the struggle is real but can attest to a successful strategic communications effort that can be led by a 1-person shop.

JP Moery’s Association Playbook – Episode 179: Why Associations Need “Association Hustle”

Moery Company

Host JP Moery recently launched Association Hustle – his debut book based on his real-life experiences and lessons learned working for decades in the association space.

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Association Hustle – Episode 197: Should You Give Trial Memberships a Shot?

Moery Company

Host JP Moery recently received a great question about the value of trial memberships – a situation in which a company is offered free membership for 6 months, or so. This week, he shares his experience and recommendations on this strategy. Buckle up and listen in. associationhustle.

Three Tactics to Manage “Free Riders”

Moery Company

IStock/Credit:xpoint. Here are three ideas on how to deal with “free riders” – the prospects who stay just close enough to the association to participate but never pull the trigger on joining. We’re paralyzed with our response. They often tell us how much they “like” us, “support” us, etc.

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Do You Know What’s Going On?

Moery Company

What is the best way to manage a situation when you think you are losing control or don’t know where things stand? Here’s a scenario: you meet with a potential new client, and you feel the conversation was great, but aren’t getting a response now. What is the best way forward?

Thinking Through Your Organization’s ROI

Moery Company

The Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI). Our goal has been to create a snapshot representative of the value of our services that our association partners and prospective clients will understand.

Association Hustle – Episode 193: Members Hire Tomorrow’s Associations, with Dan Varroney – Part 2

Moery Company

During the newly branded “Association Hustle” podcast, Host JP Moery and guest Potomac Core CEO Dan Varroney offer the second installment of their series on “Why Members Hire Associations.”

The Moery Company Announces Promotions of Doyle and Weiss

Moery Company

The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce , and Jordan Weiss will now serve as Director of Business Development.

Trouble Getting Replies from Prospects?

Moery Company

If you have ever worked in sales, you know one of the biggest frustrations of the job is never getting a reply. You call first thing in the morning, you email after dinner time, you leave a voicemail followed immediately by an email and no response.

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The Moery Company is Growing – Join Our Team!

Moery Company

Job Information : Sales Associate . Location : Alexandria, VA. Job Status/Type: Full Time, Employee. Job Category : Sales/Business Development. Career Level: Entry-Level. Industries : Consulting firm for Trade Associations.

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