Moery Company

What are association sales numbers compared to last year? – Ask JP #026

Moery Company

“How are sales compared to last year?” ” Today we’re going to take a look at – and compare – 2019 to 2020 when it comes to association sales. 2019, Q2: things going well. 2020, Q 2: oh my gosh.

What’s Next for Association Communications?

Moery Company

Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. People are “Zoomed” out. Add in the news cycle and there’s more digital fatigue than ever before.

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How to Recover, Relaunch, and Rebound Your Association

Moery Company

We’ve adjusted, adapted, and pivoted. Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. First, some observations on what we’re seeing here at The Moery Company.

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Starting a Sales Career in a Global Pandemic

Moery Company

I joined the Moery Company’s business development team in mid-February, just before the global pandemic turned the association world upside down.

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build It or Buy It. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How to Pitch Existing Partners a Webinar Sponsorship

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. They’re hesitant about the idea.” ” Here’s the advice that I gave them.

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Preparing for the Days, Weeks, and Months Ahead

Moery Company

I’ve got a very direct message for you today: it’s time to get tough. Things aren’t coming back like they were. This is a test. What grade will your association get?

It’s Time to Get Tough – Association Hustle Podcast Episode 232

Moery Company

Things aren’t coming back like they were. This is a test. What grade will your association get? The latest on what is happening in the association field regarding memberships, events, and sponsorships. Hello and welcome to JP Moery’s Association Hustle Podcast.

New Skills for a New Era – Association Field Report (June 19, 2020)

Moery Company

Many of you are doing new things, implementing and rolling out new events and programs. One of the things I noticed as I’ve been observing the association space evolve are all of the new skill sets that we’re going to need as we move forward. Here are some examples. Membership.

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How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

I’ve been in this association business for almost 30 years and I’ve heard a lot of conversations about membership sales. And let me tell, you, I’ve heard it all! “We’re just a nonprofit, we don’t really like selling that much.”

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

The Time to Change Is Now

Moery Company

I have news for you: nothing will be the same when we emerge on the other side of the Covid19 pandemic. That sponsorship program that you knew needed adjustment prior to the disruption will need to be updated now.

Overcoming Challenges

Moery Company

Last week we closed out the month of April and, as a business leader, I’ve never had a more challenging month. I’m sure many of you can say the same. With all of the challenges that we’ve faced, I have never been more inspired by the team that I work with.

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Introducing the Association Stimulus Package

Moery Company

We are excited to announce a brand new service offering to help associations weather these challenging times and not only survive but also thrive! “It’s It’s been an unbelievable time here for our associations. I know it has been for you.

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How to Launch Your Virtual Event Sponsorship Program

Moery Company

One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. We’ve been involved in these types of programs for a very long time and I’ve conducted dozens of webinars.

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Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

What Do Sponsors Want From Virtual Meetings? – Ask JP #025

Moery Company

There’s one question that I’m getting from you all over and over and over again and it goes something like this, “What do sponsors want in virtual meeting platforms that are being rolled out right now? What kind of deliverables do sponsors want in a virtual meeting?”

What is your biggest professional accomplishment? – Ask JP #021

Moery Company

The question today is a different one, it is, “What is your biggest professional accomplishment?” ” I’ll tell you what – and I’m absolutely sincere about it – giving people an opportunity and a chance is something that I’m proud about.


What We Learned From the PPP Application Process – Association Hustle Podcast Episode 230

Moery Company

On this week’s episode JP provides an update on The Moery Company’s business operation and what we learned during out application process for the Payroll Protection Program (PPP) loan. Hello and welcome to JP Moery’s Association Hustle Podcast.

What’s Next for Business Development?

Moery Company

Associations are about to enter either a crisis or an opportunity mode in terms of business development over the next 30 to 60 days. Take a look at what has happened over the last couple of months. Some of you may have suspended your recruitment activity.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Showcase Your Association’s Strength Through Advocacy

Moery Company

As budgets are becoming tighter and discretionary spending falls under substantial scrutiny, companies are no longer joining associations based on a sense of corporate responsibility. Associations must provide a value proposition that answers the question, “What’s in it for me?”

Association Membership Retention Plan for 2021

Moery Company

There are a few things that I think are quite certain right now during these uncertain times. One of the things I’m certain about is that you’re going to need to have a great retention program in place for 2021.

How Do We Pitch Existing Sponsors a Webinar Sponsorship ? Ask JP #022

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. They’re hesitant about the idea.” ” Here’s the advice that I gave my friend: One.

Your Four Most Asked Questions Answered

Moery Company

I’m very excited about the opportunity to share with you the conversations I’m having with association industry leaders during this pandemic and cover some of the topics, issues, and questions I’m getting from our clients and share them directly to you.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Planing 90-120-180 Days Ahead

Moery Company

Associations are doing a great job at delivering critical information about variety of different things: CARE Act, Covid19 processes, and how regulations are affecting your companies and your member companies in different parts of the country.

How Associations Are Leading the Post-Pandemic Response

Moery Company

At some point, I’m sure, we have all felt very frustrated by our current federal government over the lack of direction during this entire pandemic and primarily for how to re-open our nation’s businesses safely. While this new way of life – social-distancing, etc.

Using Data to Build Resilience

Moery Company

One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to improve sales and help our clients.

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Short- and Long-Term Strategies for Moving Forward

Moery Company

We have seen several themes come to fruition from the past two months that we wanted to share with you.

How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. However, for you before we provide you with a recommendations and metrics, let’s talk about the webinars themselves and their place in your members’ ecosystems.

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How to Re-Engage a Lapsed Member

Moery Company

I hear this question all the time, “Hey, JP! How do we re-engage our lapsed members?”. We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to recruit someone back to your organization.

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Certainty in Uncertain Times – Association Hustle Podcast Episode 238

Moery Company

There’s is certainty in these “uncertain times” for associations and we need to act and adapt to these certainties if we want to thrive moving forward. Hello and welcome to JP Moery’s Association Hustle Podcast.

What should I do with my existing sponsorship prospectus? – Ask JP #024

Moery Company

I’m doing this Ask JP on the fly because it’s fast breaking with lots of questions from our association friends on this topic. The question goes a little bit like this, “What should I do with my existing sponsorship prospectus?

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Going Virtual Offers a Unique Opportunity for Associations

Moery Company

I was researching an Association – a large professional society that has been around for over 100 years and is very well respected – and taking a look their sponsorships. They have not yet canceled their fall conference and are actively selling sponsorships for it as I write this.

Complimentary Issue of Inside Elections with Nathan Gonzales

Moery Company

Fill out the form below to instantly download of a complimentary issue of Inside Elections with Nathan Gonzales , a non-partisan newsletter covering U.S. House, Senate, and gubernatorial campaigns, Presidential politics, and political developments.

Advice for Associations to Succeed in 2020 – Four Tips to Effectively Manage a Small Team

Moery Company

Associations come in different sizes, from small shops of less than 20 employees to organizations that employ hundreds. Here at The Moery Company we have learned a lot over the past ten years of what it means to run a successful business with a small team.

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The State of Association Membership Sales

Moery Company

Here’s what I see working in the association field right now: associations are beginning to focus and implement improvements on their value proposition and modernizing their membership categories.

REGISTER TODAY: Preparing Your Association for the 2020 Elections

Moery Company

Is your association ready for the 2020 fall elections? The 2020 elections may not have received the usual amount of attention this spring due to the COVID19 pandemic. However, regardless of what’s going on or whether our country is ready, the fall elections are still happening.

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How to Handle Membership Renewals in the Time of a Pandemic

Moery Company

Almost every conversation I have with association leaders right now is around membership renewal. What are you going to do with your renewal statements?”. It’s one of the hottest topics right now.

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