Moery Company

Three Traits that Differentiate Today’s Top CEOs

Moery Company

IStock/Credit:Rawpixel. For nearly 25 years, I’ve had the chance to work with and observe some of the best association CEOs in the business. Several traits differentiate the exceptional leaders – here are a few: First and foremost , the top CEOs have the best staff.

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What Are You Providing Your Members Through Social Media?

Moery Company

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide.

JP Moery’s Association Playbook – Episode 186: Building Association Awareness for Volunteer Leaders

Moery Company

Host JP Moery has seen an interesting trend developing, and it’s the growing interest of volunteer leaders in the association business. He says, “We expect these leaders to be strategic and map a path for us and often we are of critical of their ability to do so.

What Makes a Great Leader in the Association Game? Moery Webinar

Moery Company

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high.

JP Moery’s Association Playbook – Episode 184: How Long Does it Take to Close a New Membership?

Moery Company

Your data should tell you. Tracking sales data is critical for association growth no matter the size of your organization. Host JP Moery found data tracking imperative to success when launching his 1-person business nearly ten years ago.

Research for Key Accounts

Moery Company

JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line.

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Get Your Prospects to Open your Emails!

Moery Company

When it comes to the daily grind, everyone can relate to an overcrowded inbox and how easily an important email gets pushed to the bottom. When it comes to being seen and opened, I follow a set of best practices when I am brainstorming email subject lines.

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Bessette Joins the Big Red “M”

Moery Company

The Moery Company is pleased to announce the recent hire of Jackie Bessette as our new Business Development Manager.

The Moery Company Announces Promotions of Doyle and Weiss

Moery Company

The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce , and Jordan Weiss will now serve as Director of Business Development.

Association Vision, Mission, & Values – Your North Star

Moery Company

Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition.

JP Moery’s Association Playbook – Episode 179: Why Associations Need “Association Hustle”

Moery Company

Host JP Moery recently launched Association Hustle – his debut book based on his real-life experiences and lessons learned working for decades in the association space.

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Do You Know What’s Going On?

Moery Company

What is the best way to manage a situation when you think you are losing control or don’t know where things stand? Here’s a scenario: you meet with a potential new client, and you feel the conversation was great, but aren’t getting a response now. What is the best way forward?

Associations Need to Focus Where They Excel: Their Members

Moery Company

Growing up the daughter of an association professional, I learned at a young age the world of not-for-profit management and maybe even more impressive, what all the letters on the side of the buildings in Old Town Alexandria were for.

The Big Red “M” Celebrates 9 Years in Business

Moery Company

Back in 2010 when JP Moery launched his company, it was a solo journey. Today, The Moery Company is staffed by a dynamic 12-member team of sales, marketing, research, and communications professionals.

The Moery Company Sponsors IndyCar for Second Year in a Row

Moery Company

The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season.

The Moery Company is Growing – Join Our Team!

Moery Company

Job Information : Sales Associate . Location : Alexandria, VA. Job Status/Type: Full Time, Employee. Job Category : Sales/Business Development. Career Level: Entry-Level. Industries : Consulting firm for Trade Associations.

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Having Difficulty Defining Your Association Value Proposition?

Moery Company

IStock/Credit:szepy. How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street.

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. During this episode, he outlines several strategies that might be helpful and if you like what you hear, share with a colleague who might be on the job hunt!

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Why “Association Hustle” is Your Best Resource for 2019 – Moery Webinar

Moery Company

Does your organization need an innovative approach to membership growth, sponsorship sales, communications, or your advocacy and public affairs efforts? If so, then Association Hustle is your very best resource to help strengthen those aspects of your organization.

Leveraging Your GA Department for Membership Sales

Moery Company

It’s no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and “Communications.”

Why Associations Should Focus on Key Accounts in 2019 – Moery Webinar

Moery Company

The Big Red “M” is tackling a new sales tactic this year in both the membership and sponsorship areas – with a special focus on key accounts. These larger companies are complex, so landing the “Big Kahuna” requires a more strategic and long-term approach.

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The Value of Sales Data

Moery Company

In the last few months, I’ve had the opportunity to present before groups about trends in membership recruitment. Particularly with state associations and different trade organizations looking to expand their membership. Often the challenge is they don’t have full-time salespeople.

JP Moery’s Association Playbook – Episode 183: A Fundamental Element of Business Often Overlooked

Moery Company

If you want to be the “go-to” person in your business – Host JP Moery emphasizes the need to follow through with a vital method of communication. It’s so simple – you’ll laugh, but it will ensure your reputation as a business person will be fantastic. Listen in.

Focusing on the Association Chapter

Moery Company

IStock/Credit_Nastco. One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations.

Is Your Association in Need of Membership Sales Professionals?

Moery Company

Associations are getting serious about business development right now. I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening.

Inspired by Valentine’s Day, Don’t forget to K.I.S.S (Keep it Simple, Stupid)

Moery Company

In my experience, the best method for sales and sales communication is just to keep it simple. All too often I see overly complicated proposals, sales communications and especially marketing emails that are over the top, over-explained and overdone. These end up hindering the sales objective.

JP Moery Launches “Association Hustle”

Moery Company

Association advisor and growth advocate, JP Moery is pleased to announce the release of his debut book Association Hustle.

How Are You Preparing for 2019?

Moery Company

Quick – it’s the first week of December – what is your plan of attack for January 1, 2019? For each of my clients, I have a different plan, most of which have been in the works since the end of Q3.

Implementing a Key Accounts Program for Association Membership

Moery Company

One of the things my team and I are pretty fired up about for 2019 is selling the key account. Here are a few insights around key account management for association membership. You probably have about a dozen organizations that are larger, more complex, and poised to garner higher dues levels.

JP Moery’s Association Playbook – Episode 163: Why Associations Should Evaluate their Public Affairs Infrastructure, with Stuart Roy

Moery Company

Is your association equipped to manage the next public affair crisis – quickly? How should you best deploy your team and assets when urgent scenarios develop? What’s your narrative on the latest issue?

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Why Podcast?

Moery Company

More than 124 million people are listening – that’s why. And, listenership grows year over year – and more people than ever are listening to more than one podcast.

Dig into the Data for Membership Retention and Engagement Success

Moery Company

Data is key to developing winning strategies around engagement and retention. Data from your CRM and other sources can be utilized in myriad ways. There’s no reason to gather everyone in the conference room and start writing down ideas on a white board without data to support them.

JP Moery’s Association Playbook – Episode 182: Why Podcast? There are More Than 100 Million Reasons…

Moery Company

Host JP Moery offers two association-specific approaches to podcasting, and he encourages leaders in the nonprofit community to pick up the mic and jump into the podcasting game. More than 124 million people are listening – that’s why – and, listenership continues to grow year after year.

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JP Moery’s Association Playbook – Episode 174: Four Top Tips for Selling to Associations

Moery Company

“So, how do you get association clients?” Host JP Moery hears this question quite a bit. He’s partnered with more than 100 associations over the years and has a pretty broad background in the space.

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JP Moery’s Association Playbook – Episode 170: Three Things I’ve Done RIGHT in My Business

Moery Company

Over the years, Host JP Moery has been pretty transparent and objective about where he’s gone wrong in business and his missteps in leadership. Today, he shares three things that have actually worked out! Listen in.

How Podcasting Grew Our Business at the Big Red “M” – Moery Webinar

Moery Company

In 2015, Webinar Host JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made.

Association Hustle Webinar – Sales, Membership & Communications

Moery Company

The post Association Hustle Webinar – Sales, Membership & Communications appeared first on The Moery Company. Resources

JP Moery’s Association Playbook – Episode 167: Top Tips for Generating Winning Collateral Materials for Membership Recruitment

Moery Company

It’s very rare if ever that a prospect says, “Hey, send me your membership information,” and then they sign up off the bat, explains Host JP Moery. But, created and utilized strategically, collateral materials for membership recruitment can significantly benefit your sales effort.

How to Best Address the “Stuck Deal”

Moery Company

IStock/Credit:BernardaSv. The stuck deal is the business development experts most frustrating situation. The prospect loved the discussion, wanted a proposal, and now nothing has happened. Not even a response from a desperate email plea.

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JP Moery’s Association Playbook – Episode 162: The New Landscape for Association Advocacy, with Brian Wild

Moery Company

Associations may need a new playbook, folks. In the last few years, a disruption has occurred which has changed how advocacy will play out going forward, and you must adapt your approach, says Host JP Moery.