Moery Company

Day in the Life of a Director of Salesforce

Moery Company

Working with Salesforce can come with a variety of responsibilities depending on what services or products your company provides.

Changing the Narrative

Moery Company

As a sales representative closing a deal is all about timing. We are all too familiar with the now exhausted expression, “These unprecedented times.” ” The narrative and focus needs to change to, “This unprecedented opportunity.”

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Leveraging Current Conditions for Membership and Sponsorship Growth – Association Hustle Podcast Episode 251

Moery Company

Virtual events have some downsides, however, they have a major upside: engaging a new or different audience you would not have otherwise reached due to barriers of in-person events (budgets, scheduling, etc.). Leverage the current conditions to engage new audiences and convert them into new members.

What We’ve Learned Selling Virtual Event Sponsorships – Association Field Report (September 4, 2020)

Moery Company

Today’s field report is on the topic of what is happening in virtual sponsorships, specifically sales. Pretty exciting things are happening! We’re currently out in the field selling a lot of virtual sponsorships. I know many of you are too. Overall, these are selling well.

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Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

How Should We Handle New Membership Recruitment in Q4? – Ask JP #35

Moery Company

I was asked the other day, “How should we handle new membership recruitment going into the fourth quarter?” ” Got three tips that immediately came to mind that I hope you find helpful.

How to Sell More Sponsorships for Your Association’s Virtual Event

Moery Company

Want to sign on more sponsors for your virtual events? We’ve got some insights for you and a real-life example. Here’s how you can get more sponsors for your virtual event: 1.

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Get a Pulse on Your Organization’s Culture – Association Field Report (September 25, 2020)

Moery Company

I would like to share a conversation I had with our team last week. It was a great conversation! Here’s some context: if you’re an association, your staff is working remotely and, more than likely, your business model has been disrupted in a number of ways.

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Virtual Event Sponsorship Resources for Associations

Moery Company

OVERVIEW | DOWNLOADS | STRATEGY | DESIGN | PRICING & SALES | ADDITIONAL RESOURCES. No one could have truly predicted a global pandemic to occur in 2020 and the changes that have happened since in our lives and organizations.

Team Culture and Membership Recruitment Incentives – Association Hustle Podcast Episode 252

Moery Company

This week JP Moery explains why it’s important to have a pulse on your organization’s culture followed by three incentives you can use to help recruit new members. Hello and welcome to JP Moery’s Association Hustle Podcast.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Now I Really Have Something to Say – Association Hustle Podcast Episode 250

Moery Company

This week we’re celebrating the release of the 250th episode of the Association Hustle Podcast. Tune in as JP Moery dives into the lessons learned and what the future holds. Hello and welcome to JP Moery’s Association Hustle Podcast.

What is the biggest opportunity for associations right now? – Ask JP #032

Moery Company

Question for today is, “What do you think is the biggest opportunity that associations have right now that they can take advantage of?”. I’ve got a great story to tell. First, the answer is podcasting.

The Trade Show Isn’t Dead; It’s Just Different

Moery Company

At my previous association, tradeshows were a big deal. It was the place and time to find new business opportunities, build face-to-face connections, and learn about the latest trends in the industry. How are associations meeting those goals when the trade show is cancelled?

Using Data to Build Resilience

Moery Company

One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to improve sales and help our clients.

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

New Skills for a New Era for Associations

Moery Company

Associations have been pushed to do new things, such implementing and rolling out new events and programs, to survive and thrive in this new era.

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How’s Business? – Association Hustle Podcast Episode 248

Moery Company

Overall, business is good; however, we’re not out of the woods yet. Listen to this week’s episode to hear how we’re doing and the lessons that we have learned thus far. Hello and welcome to JP Moery’s Association Hustle Podcast.

Hope is Not A Strategy

Moery Company

As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” If you want to lose 20lbs – you cannot just hope that extra weight away – you have to meal prep, you have to develop a workout plan and you have to put in the effort.

The Time to Change Is Now

Moery Company

I have news for you: nothing will be the same when we emerge on the other side of the Covid19 pandemic. That sponsorship program that you knew needed adjustment prior to the disruption will need to be updated now.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

The Pros and Cons of Virtual Events

Moery Company

There are several themes that are revealing themselves as association pivot their in-person events to virtual platforms, some good and others that call for our attention to improve. Here are some of the pros and cons of virtual events that we have seen thus far. Pros of Virtual Events.

How Do We Leverage Virtual Events for Membership Recruitment? – Ask JP #034

Moery Company

The question today is, “How do I leverage virtual meetings to increase membership?” ” I’m going to break this down into before the event, during the event, and after the event. Before the event.

Building a Virtual Sponsorship Program, Part 2: Design

Moery Company

We are continuing the discussion on how to develop a strong organizational framework for your virtual sponsorship program. If you haven’t already, please refer to our first post in this series by clicking here , as it lays the foundation for establishing a virtual sponsorship program.

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How to Launch Your Virtual Event Sponsorship Program

Moery Company

One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. We’ve been involved in these types of programs for a very long time and I’ve conducted dozens of webinars.

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

How’s Business? – Ask JP #033

Moery Company

The question that I get most often these days is, “How’s business?” ” Let me share with you what I can. One is, it’s great because we are still here. Secondly, it’s great because we have kept everyone on our team working during this entire pandemic era.

The Mindset We Need Now for 2021 – Association Hustle Podcast Episode 246

Moery Company

Running an association – or a business – is going to be different than ever before and better than ever before. How you handle these changes and what you do next are depended on your philosophy and your why.

Planing 90-120-180 Days Ahead

Moery Company

Associations are doing a great job at delivering critical information about variety of different things: CARE Act, Covid19 processes, and how regulations are affecting your companies and your member companies in different parts of the country.

Building a Virtual Sponsorship Program, Part 1: Strategy

Moery Company

Virtual sponsorships are a huge topic for associations right now and we’re on fire about it!

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Building a Virtual Sponsorship Program, Part 3: Pricing and Sales

Moery Company

The final part of building a virtual sponsorship program is pricing and selling of the virtual event sponsorship packages. If you need to, please refer back to part one for strategy and part two for design. for the first steps you need to take in the process.

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How to Re-Engage a Lapsed Member

Moery Company

I hear this question all the time, “Hey, JP! How do we re-engage our lapsed members?”. We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to recruit someone back to your organization.

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The Next Big Sponsorship Deliverable

Moery Company

It seems like a lifetime ago that meetings were live and in-person and sponsorship opportunities were also in-person. The deliverables were heavy on networking and access to prospects – we were almost guaranteeing our sponsors that they could meet who they needed to in a meeting, on the tradeshow floor, etc. In some cases, we even provided personal introductions for high-dollar sponsors and VIP members. An add-on sponsorship option, usually never really given much value, were the digital options.

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Create a Dual Prospectus for an Existing Event Sponsor

Moery Company

Many of you have asked me, “What should I do with my existing sponsorship prospectus? I’ve got an upcoming meeting that is going virtual.” ” The answer is simple, however, it will take work on your end: develop a dual prospectus.

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Important Trends in Virtual Sponsorships, Membership, and Government Relations – Association Hustle Podcast Episode 249

Moery Company

This week’s episode covers important trends in virtual event sponsorship sales, membership, and additional areas of focus for associations. Hello and welcome to JP Moery’s Association Hustle Podcast.

How Do We Pitch Existing Sponsors a Webinar Sponsorship ? Ask JP #022

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. They’re hesitant about the idea.” ” Here’s the advice that I gave my friend: One.

Advice for Associations to Succeed in 2020 – Four Tips to Effectively Manage a Small Team

Moery Company

Associations come in different sizes, from small shops of less than 20 employees to organizations that employ hundreds. Here at The Moery Company we have learned a lot over the past ten years of what it means to run a successful business with a small team.

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State of Association Sales in Q2 of 2020 – Association Hustle Podcast Episode 240

Moery Company

We compared 2019 and 2020 association membership and sponsorship sales for Q2 and saw interesting trends. Take a listen to this week’s episode for observations, implications, and a way forward for association sales. Hello and welcome to JP Moery’s Association Hustle Podcast.

Certainty in Uncertain Times

Moery Company

I don’t know about you but there are a few phrases and words that I’m tired of hearing: uncertain, unprecedented, and new normal to name a few. These are phrases and words that I want to eliminate because I don’t want them to frame my approach. These words keep us in a rut and from moving forward. There’s quite a bit of certainty for us in the association space and we need latch on to it quickly and start acting before it’s too late. Let me give you a couple of examples.