Moery Company

Competing in the Digital Age

Moery Company

Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor.

Video 97

PODCAST | Association Hustle Podcast – Episode 216: Building Strong Relationship between Associations and Consultants

Moery Company

Associations are outsourcing work and will be out sourcing even more in the years to come. Listen in as JP Moery taps into 30 years of being on both sides of the equation and provides six best practice tips for building and managing relationships for associations and consultants.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Year in Review: Most Popular Posts About Association Sponsorships

Moery Company

Over the last couple of years, sponsorship sales experienced a shift from being transactional to strategic. It’s no longer about slapping a logo onto a banner and calling it a day.

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight.

Tools 71

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Advice for Associations to Succeed in 2020 – Aligning your Value Proposition for 2020

Moery Company

If there was one piece of advice that I would give Association Executives for 2020 is to start off the year with a quick review of the alignment of your value proposition with your messaging to members and potential members.

Advice for Associations to Succeed in 2020: Celebrate Policy Wins

Moery Company

Associations need to do a better job of celebrating policy wins with their members. Many advocacy agendas take months, if not years, to finalize and memberships are won and lost based on the outcome of more critical issues.

Cost 92

Year in Review: Most Popular Videos of 2019

Moery Company

It feels like yesterday we were rolling out our goals and plans for 2019 and then we blinked and the year was (almost) over. One of our 2019 goals was to produce more videos.

Association Hustle – Episode 209: An Association Wake-Up Call

Moery Company

Hey folks, Host JP Moery believes there’s a canary in the coal mine for today’s associations with several forced to cease operations.

Advice for Associations to Succeed in 2020 – Finding the Best Non-Dues Revenue Mix for Your Association

Moery Company

Every week I speak with associations about non-dues revenue opportunities. There are many options ranging from annual conferences, webinars, magazine ads, podcasts, and more. The question we help answer is, “What is the right mix for my association?”.

How Associations Tell Their Stories

Moery Company

Associations need to tell their members’ story. I realize that takes additional effort, however, you’ve got to capture that content.

Year in Review: Most Popular Posts about Association Membership

Moery Company

One of the common themes in the most popular membership content, according to you, was a focus on restructuring your membership offerings to better align with your members’ needs, segmentation of membership types, and leveraging your advocacy efforts.

JP Moery to Speak at Thought Leadership Conference in Cambridge, MA

Moery Company

JP Moery, president of The Moery Company, will be speaking at the Profiting from Thought Leadership seminar , held on November 14 and 15, in Cambridge, MA.

Year in Review: Most Popular Blog Posts of 2019

Moery Company

There were common themes weaved through the most popular blog posts that resonated with you this year. You’re thinking more and more about your association as a business and less as a non-profit of years past.

Sponsorship Programs Are an Opportunity for Both the Association & the Sponsor

Moery Company

So often associations’ sponsorship programs face the criticism of being a money grab or a way for organizations to pay their way into participation. However, this is not the case when executed well.

Advice for Associations to Succeed in 2020 – Develop Your Pipeline of Member Constituents

Moery Company

The demographics for the many of the associations that I represent, or whose meetings I attend, look the same. Mostly older professionals, with years of experience, who have extended knowledge to drive the industry with their expertise.

Price 82

PODCAST | Association Hustle Podcast – Episode 215: Productivity Hacks for the New Year

Moery Company

JP Moery shares his top three productivity hacks for the new year featuring advice from Andy Frisella, Kseniya Martin, and Tim Ferriss. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast.

PODCAST | Association Hustle – Episode 212: What’s in Your Membership Toolbox

Moery Company

There is a handful of fundamental “items” that need to be in your association’s membership toolbox. Listen in as JP Moery, president of The Moery Company, explains the three main items you should focus on for successful membership recruitment and management.

Advice for Associations to Succeed in 2020 – Ask the Hard Questions

Moery Company

Association management’s strategic planning is very different than that of traditional corporation. A business may be directed by a CEO, or a board, that often has a singular driving force behind its goal: profit.

Eat the Frog First

Moery Company

Maybe you are still at home getting ready for the day or maybe its on your drive into the office – no matter how loud that radio is blaring, that one pesky to-do just keeps popping into your mind.

What Makes a Great Leader in the Association Game? Moery Webinar

Moery Company

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high.

Advice for Associations to Succeed in 2020: Improve Your Prospecting Efforts by Cleaning Up Your Data

Moery Company

It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the decision-making process?

Trouble Getting Replies from Prospects?

Moery Company

If you have ever worked in sales, you know one of the biggest frustrations of the job is never getting a reply. You call first thing in the morning, you email after dinner time, you leave a voicemail followed immediately by an email and no response.

Video 115

A Stark Association Reality

Moery Company

IStock_Credit_alphaspirit. If you’re a reader of the great publication CEO Update or a subscriber to that service which I highly recommend, you may have seen an article a few weeks ago about how the Natural Products Association filed for bankruptcy.

PODCAST | Association Hustle Podcast – Episode 213: How Associations Tell Their Stories

Moery Company

Associations don’t need to tell their stories, they need to tell their members’ stories! This episode explores the three types of stories you should be telling about how your association helps you members. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast.

Association Hustle – Episode 192: Members Hire Constant Transformation, Dan Varroney

Moery Company

Kicking off the debut of his rebranded podcast, “Association Hustle,” Host JP Moery welcomes to the show Dan Varroney, President & CEO of Potomac Core • Association Consulting.

How to Set Realistic Member Acquisition Goals

Moery Company

IStock/Credit: SZepy. First of all, don’t leave member acquisition decisions to your board or the membership committee. Trust me. Here’s what can happen….

How To 117

What Are You Providing Your Members Through Social Media?

Moery Company

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide.

Research for Key Accounts

Moery Company

JP Moery has recently been speaking about his Key Accounts Program, which focuses on the “Big Fish” – those big membership prospects your organization has been trying to recruit but can’t seem to bring across the finish line.

DC 123

An “Association Hustle” Happy Hour – Join Us!

Moery Company

Join us for an Association Hustle Happy Hour on Thursday, June 6th from 4:30 to 6:30 at Fadó Irish Pub. We’ll raise a glass to the good work ahead and huddle up on how we can kick it up a notch with a little hustle. Also, If you’re attending ASAE’s MM&C Conference – Fadó is a short walk away.

DC 114

Bessette Joins the Big Red “M”

Moery Company

The Moery Company is pleased to announce the recent hire of Jackie Bessette as our new Business Development Manager.

What’s the Impact of M&A on Your Association?

Moery Company

Istock/Credit: natasaadzic. Currently, we see mergers and acquisitions on the rise in the industry. Companies are buying each other and, often large companies buy each other as well. What happens at the association?

Review 114

PODCAST | Association Hustle Podcast – Episode 214: Competing in the Digital Age

Moery Company

Associations are thinking about their competition more than ever, however, their biggest competition is now the internet. And it’s not going away. You don’t have to do it all when it comes to competing in the digital age but you have to do it. And you have to do it at scale.

JP Moery Launches Rebranded Podcast – “Association Hustle”

Moery Company

JP Moery’s Association Playbook – Episode 179: Why Associations Need “Association Hustle”

Moery Company

Host JP Moery recently launched Association Hustle – his debut book based on his real-life experiences and lessons learned working for decades in the association space.

Maine 122

JP Moery’s Association Playbook – Episode 184: How Long Does it Take to Close a New Membership?

Moery Company

Your data should tell you. Tracking sales data is critical for association growth no matter the size of your organization. Host JP Moery found data tracking imperative to success when launching his 1-person business nearly ten years ago.

The Moery Company is Growing – Join Our Team!

Moery Company

Job Information : Sales Associate . Location : Alexandria, VA. Job Status/Type: Full Time, Employee. Job Category : Sales/Business Development. Career Level: Entry-Level. Industries : Consulting firm for Trade Associations.

Team 125

Association Hustle – Episode 194: Why Members Hire Relevant Associations, with Dan Varroney – Part 3

Moery Company

This is a can’t-miss-episode of Association Hustle. This week’s show is the final installment of Host JP Moery’s special series on “Why Members Hire Associations,” featuring his good friend, Dan Varroney, CEO of Potomac Core Consulting.

How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar

Moery Company

Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. JP Moery knows the struggle is real but can attest to a successful strategic communications effort that can be led by a 1-person shop.

What’s it Cost to Join Your Association?

Moery Company

Istock_Credit:anyaberkut. Can the person in charge of member recruitment tell you how much it costs to join your association? I had an experience with a group recently, where the answer was “No.” Primarily because there is more than one answer based on your dues structure.

Cost 110