Moery Company

Tips and Tricks for Membership Recruitment at Trade Shows

Moery Company

Live Events are Back! I recently attended my first trade show since the pandemic struck. After two long years of selling memberships to prospective members over the phone and Zoom meetings, I was thrilled to have the opportunity to walk a busy show floor to prospect and build business relationships.

The Pros and Cons of Virtual Events as a Member Engagement Strategy

Moery Company

Events are beneficial for member engagement and also member recruitment. However, over the past couple years, associations were forced to adjust to the current times and hop on the bandwagon of virtual events.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Association Outlook (4m 29s) – Association Hustle Podcast Episode 311

Moery Company

4 trends you should look out for as you head into a year of growth and success. Hello and welcome to JP Moery’s Association Hustle Podcast.

Class 391

The Business Launch and Exit! (7m 54s) – Association Hustle Podcast Episode 312

Moery Company

Top business advice and exit strategy for new business owners. Hello and welcome to JP Moery’s Association Hustle Podcast. Founder of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape.

How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Let’s Start A Business. Building a Great Foundation (7m 20s) – Association Hustle Podcast Episode 303

Moery Company

Let’s start a business together! I want to talk about some of the things that I went through as I started to launch The Moery Company. Hello and welcome to JP Moery’s Association Hustle Podcast.

Things That Matter: Building a Personal Connection Throughout the Sales Process

Moery Company

Before joining the Moery Company, I worked in association membership and marketing roles, which taught me how valuable member relationships are.

Delivering Great Association Presentations – Association Hustle Episode 298 (6m 36s)

Moery Company

As associations are holding in-person meetings, focus on the content of the meeting and learn how to best prepare for association presentations. Hello and welcome to JP Moery’s Association Hustle Podcast.

Components to a Strong Email Marketing Strategy

Moery Company

successful email marketing strategy is vital to achieving your marketing and sales goals. Here are a few key steps to take before you begin any email campaign. Evaluate and segment your audience. While it may seem obvious, start by deciding who’d you like to email and why.

Reflecting on the Year 2021 and a Decade’s Worth of Workforce – Association Field Report (December 31, 2021)

Moery Company

Observations from the Field : Reflecting on the year and the preceding decade-plus in the workforce. For a little background as I reflect upon the year and the last decade-plus of being in the workplace, I am coming to you from Oklahoma, my home state, the homestead if you will.

Report 351

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

The Importance of Onboarding

Moery Company

I want to talk about the importance of onboarding and having a strong process in place for that. We’ve been in situations before with associations where there really wasn’t an onboarding process in place, which never ends well.

Tips for Tracking Dropped Members

Moery Company

If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place.

Tips 299

Hire an Expert for Your Association Needs

Moery Company

When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition?

What Are 3 Main Take Aways From 2021? – Ask JP #098

Moery Company

What did you think of the last year? Three things come to mind. I didn’t realize all the adjustments we made a year ago to adapt and get through the pandemic, just how much that set us up for incredible strength over the final six months of the year.

Maine 339

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

Outsourcing Tasks and Functions – Association Field Report (September 10, 2021)

Moery Company

Hello there, it’s JP Moery, Observations from the Field. I want to make an observation today and it may be controversial. I’m wondering if outsourcing tasks and functions in your association is less risky? Let me tell you why.

Report 385

What Are You Thankful For? – Ask JP #094

Moery Company

Hello there and welcome to another episode of Ask JP. The question today is, what are you thankful for? I am thankful for opportunity. Since this is a business podcast, I want to talk about that. There is so much opportunity that exists in this country.

Why Outsourcing with TMC is Different

Moery Company

When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it’s an association, the fear is even more specific: how can they do what we do as an association?

Team 300

What Are 5 Accomplishments That Shaped Who You Are Today? – Ask JP #093

Moery Company

Hello there, it’s an episode of Ask JP. I had a question the other day, did you ever get anything right during business? I’ve revealed a lot of failures and mistakes in the order to be transparent and vulnerable. People seem to like that stuff the most.

7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

Change Your Mindset About Non Dues Revenue – Association Field Report (July 16, 2021)

Moery Company

Hey folks from the field today, it’s JP Moery, at the Moery company. I got an observation for you. I’m preparing to give a speech in California and it’s going to be about non dues revenue.

Association Collaboration – Association Field Report (August 13, 2021)

Moery Company

Hello everybody, it’s JP Moery, observations from the field for all of you association and business leaders out there. I had an observation I thought was pretty good that I wanted to share. We’ve got all this polarization and tribalization around issues, policies and views.

Report 389

5 Mistakes Associations Can Fix Now! (6m 8s) – Association Hustle Podcast Episode 299

Moery Company

These are five frequent mistakes associations make that can easily be corrected to put you on the road to success. Hello and welcome to JP Moery’s Association Hustle Podcast.

Strategic Moves for Long-Term Viability – Association Field Report (December 17, 2021)

Moery Company

Observations from the Field: Organizations are looking at their long-term viability and what strategic moves they need to make. Here are three key areas to look at during this journey. 1.What is your value proposition and what do your members say about it?

Report 335

The Ultimate Guide to Amazing Association Websites

Your association’s website needs to engage members AND deliver a great user experience so everyone who visits it leaves with a positive impression. But how? Get the free guide to optimizing your website “under-the-hood” (great for "non-techy" people).

Tips for Associations: Building a Brand

Moery Company

Building a brand is more than a logo or slogan, it’s about building trust and credibility with the audience that matters to you. Your brand is how you are perceived by your audience, from their first interaction to their last.

Tips 195

Speed: Essential For Your Career And Organization – Association Hustle Episode 293 (8m 3s)

Moery Company

Taking quick action is key to grow your organization daily and develop as a professional. Hello and welcome to JP Moery’s Association Hustle Podcast.

How Frequently Should I Follow Up a Potential Sponsor or Client? – Ask JP #091

Moery Company

Hello everybody, it’s an episode of Ask JP. I had a great question from one of my friends in the racing business. They asked me, how much follow up should I have with a prospective sponsor or client? I can tell you that over the years, my mind has changed on this a little bit.

Strategic Planning – Association Field Report (November 19, 2021)

Moery Company

Hello, it’s JP Moery, Observations from the Field. Strategic planning is gearing up again. We’ve had these plans for the last several years that are now obsolete because so many factors have affected us since the pandemic.

Report 344

8 Requirements Executives Should Look For in a New AMS

Selecting a new Association Management System (AMS) can be daunting, even for the most “seasoned” professionals. Learn what top association executives require when it comes to their most crucial investments.

The Best Professional and Personal Advice I Ever Received – Association Hustle Podcast Episode 292 (6m 54s)

Moery Company

Entrepreneurial, sales, networking, and personal advice that will accelerate your growth. Hello and welcome to JP Moery’s Association Hustle Podcast.

Segmenting Audiences on Your Website – Association Field Report (August 8, 2021)

Moery Company

Hello, everybody, it’s JP Moery with an observation from the field. Right now, my colleague Joe Bates and I are out in the field doing a lot of membership reviews, and here’s an observation I want you to look at. How are you segmenting your audiences within your website?

Report 386

5 Business Tips For Non-Profits – Association Hustle Episode 296 (8m 7s)

Moery Company

A tip from this week’s podcast: do not underestimate the power of client referrals when searching for business. Listen for 4 more must-do’s for any business or association. Hello and welcome to JP Moery’s Association Hustle Podcast.

Tips 371

How to Approach a Potential Sponsor the Right Way

Moery Company

Best Practices for Sponsorship Sales. How you approach a potential sponsor can make or break your ability to close the sponsorship sale. Follow these best practices to help form lasting sponsor partnerships that benefit all parties. How to Find Potential Sponsors.

How To 242

Membership Recruitment: Converting Your Toughest Prospects

Here are the top 6 reasons to join an association – in one infographic. Use this infographic as a recruitment and retention marketing tool. Post it on your website, put it in presentations, or use it as inspiration for social media posts.

What Do You Look For When Hiring? – Ask JP #097

Moery Company

As we near the end of the year, there’s a lot of transition going on around workforce, hiring, jobs themselves, and how they might work. Somebody asked me the other day, what things do look for when you’re hiring people? Number one thing is consistency.

Team 324

How To Win at Association Membership

Moery Company

We have all heard the old adage, “A chain is only as strong as the weakest link.” ” More often than not, the context in which this is used in the business world describes a team and its people.

How To 265

Which Prior Experiences Best Prepared You for Owning and Leading Your Own Company?- Ask JP #079

Moery Company

Hello, it’s another episode of Ask JP, I’m JP Moery with the Moery company.

Value in Your Government Relations Program – Association Field Report (August 20, 2021)

Moery Company

Hi there, it’s JP Moery from the field. My association friends, there’s never been more value in your government affairs program than today. Think about it, look at what you’ve done.

Report 367

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.