Expert insights. Personalized for you.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. MORE
The weekly list of free educational events and resources for the association community… Association marketing. In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. MORE
The weekly list of free educational events and resources for the association community… Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking? It’s okay, we’ve all been there. Design thinking is completely doable when you get it explained to you like WBT Systems does in their post, Design Thinking for Associations: Let’s Take It from Conceptual to Practical. Pandemic engagement strategies. MORE
The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. MORE
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. There’s much work to be done and I hope that at last we’re all ready to do it. Implicit bias. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. MORE
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. MORE
The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.” MORE
The weekly list of free educational events and resources for the association community… Inclusion advice. A fellow NAHB alum and friend, Lakisha Woods, CAE, has three pieces of advice to share in her “Letter of Thanks and Ideas for Growth from an African-American CEO.”. Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. MORE
The weekly list of free educational events and resources for the association community… DEI education. WBT Systems opens their most recent post with a quote from Maya Angelou: “Do the best you can until you know better. Then when you know better, do better.” Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Inclusive leadership. MORE
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. MORE
The weekly list of free educational events and resources for the association community… Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season. MORE
The weekly list of free educational events and resources for the association community… #ASAE20. I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Originally, the registration was about $600. MORE
The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? For many of us, the answer is a resounding “Yes.” Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. MORE
The weekly list of free educational events and resources for the association community… You don’t hear much about technical debt in the association community. The first time I heard about the concept was from Matrix Group—they did a session at ASAE TEC followed by a webinar. MORE
The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. MORE
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. MORE
The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report. Virtual certified. Event planners did it. Speakers did it. MORE
The weekly list of free educational events and resources for the association community… What a week. This tweet summed it up for me. It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. MORE
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. Specific questions about the impact of the coronavirus have been added. MORE
The weekly list of free educational events and resources for the association community… Motivation and focus enhancer. If you’ve been distracted at work and dispirited by what’s going on in our country, WBT Systems has some timely advice: remember your purpose. You may look at your to-do list and wish you were working on bigger issues but the fact is, as their post reminds you, you’re already making a difference. CRPs explained. MORE
The weekly list of free educational events and resources for the association community… Reboarding members. MORE
The weekly list of free educational events and resources for the association community… Diversity benchmarking. Association Success is running a survey to benchmark diversity in the association industry. MORE
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. MORE
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. MORE
The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? MORE
The weekly list of free educational events and resources for the association community… Racial diversity in events. I’ve got another important survey for you—this one is on racial diversity in the events industry. MORE
The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine? MORE
The weekly list of free educational events and resources for the association community… Zoom fatigue—or is it? I’m reading a lot about “Zoom fatigue” these days, which concerns me because associations are relying on Zoom (and other web-conferencing platforms) to educate and connect members to each other. Evan Selinger says the problem isn’t Zoom fatigue, it’s mourning life as we know it. Makes sense. Using Zoom for professional development. MORE
The weekly list of free educational events and resources for the association community… For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too. So, I’m sorry or you’re welcome, whichever one applies. Virtual worlds for association events. Here’s a pair of posts about a virtual event format I’ve only recently come around to. MORE
The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. Association silos have been a topic of conversation for years now. MORE
The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. MORE
The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that. MORE
The weekly list of free educational events and resources for the association community… Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Student/fraternal chapters. MORE
The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe. MORE
Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills.
Reid All About it
SEPTEMBER 25, 2020
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey.
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Reid All About it
SEPTEMBER 11, 2020
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”.
Reid All About it
AUGUST 28, 2020
The weekly list of free educational events and resources for the association community… Racial diversity in events. I’ve got another important survey for you—this one is on racial diversity in the events industry.
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Reid All About it
AUGUST 14, 2020
The weekly list of free educational events and resources for the association community… #ASAE20. I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Originally, the registration was about $600.
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Reid All About it
JULY 10, 2020
The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy?
Reid All About it
MAY 29, 2020
The weekly list of free educational events and resources for the association community… Reboarding members.
Reid All About it
JULY 31, 2020
The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report. Virtual certified. Event planners did it. Speakers did it.
Reid All About it
JULY 24, 2020
The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? For many of us, the answer is a resounding “Yes.” Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities.
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Reid All About it
JULY 17, 2020
The weekly list of free educational events and resources for the association community… Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking? It’s okay, we’ve all been there. Design thinking is completely doable when you get it explained to you like WBT Systems does in their post, Design Thinking for Associations: Let’s Take It from Conceptual to Practical. Pandemic engagement strategies.
Reid All About it
FEBRUARY 14, 2020
The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.”
Reid All About it
JUNE 5, 2020
The weekly list of free educational events and resources for the association community… What a week. This tweet summed it up for me. It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read.
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Reid All About it
FEBRUARY 7, 2020
The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine?
Reid All About it
DECEMBER 13, 2019
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit.
Reid All About it
JANUARY 17, 2020
The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda.
Reid All About it
JANUARY 10, 2020
The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox.
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Reid All About it
NOVEMBER 29, 2019
The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. Association silos have been a topic of conversation for years now.
Reid All About it
FEBRUARY 21, 2020
The weekly list of free educational events and resources for the association community… You don’t hear much about technical debt in the association community. The first time I heard about the concept was from Matrix Group—they did a session at ASAE TEC followed by a webinar.
Reid All About it
MAY 1, 2020
The weekly list of free educational events and resources for the association community… For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too. So, I’m sorry or you’re welcome, whichever one applies. Virtual worlds for association events. Here’s a pair of posts about a virtual event format I’ve only recently come around to.
Reid All About it
JUNE 12, 2020
The weekly list of free educational events and resources for the association community… Motivation and focus enhancer. If you’ve been distracted at work and dispirited by what’s going on in our country, WBT Systems has some timely advice: remember your purpose. You may look at your to-do list and wish you were working on bigger issues but the fact is, as their post reminds you, you’re already making a difference. CRPs explained.
Speaker: Jay Wilkinson, CEO & Founder, Firespring
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Reid All About it
JANUARY 31, 2020
The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that.
Reid All About it
JULY 3, 2020
The weekly list of free educational events and resources for the association community… DEI education. WBT Systems opens their most recent post with a quote from Maya Angelou: “Do the best you can until you know better. Then when you know better, do better.” Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Inclusive leadership.
Reid All About it
JUNE 26, 2020
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. There’s much work to be done and I hope that at last we’re all ready to do it. Implicit bias. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias.
Reid All About it
MAY 22, 2020
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition.
Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.
Reid All About it
JUNE 19, 2020
The weekly list of free educational events and resources for the association community… Inclusion advice. A fellow NAHB alum and friend, Lakisha Woods, CAE, has three pieces of advice to share in her “Letter of Thanks and Ideas for Growth from an African-American CEO.”. Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite.
Reid All About it
DECEMBER 20, 2019
The weekly list of free educational events and resources for the association community… Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season.
Reid All About it
DECEMBER 6, 2019
The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe.
Reid All About it
NOVEMBER 16, 2018
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.
Reid All About it
JANUARY 18, 2019
The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.
Reid All About it
APRIL 24, 2020
The weekly list of free educational events and resources for the association community… Zoom fatigue—or is it? I’m reading a lot about “Zoom fatigue” these days, which concerns me because associations are relying on Zoom (and other web-conferencing platforms) to educate and connect members to each other. Evan Selinger says the problem isn’t Zoom fatigue, it’s mourning life as we know it. Makes sense. Using Zoom for professional development.
Reid All About it
MAY 15, 2020
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. Specific questions about the impact of the coronavirus have been added.
Reid All About it
MAY 8, 2020
The weekly list of free educational events and resources for the association community… Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Student/fraternal chapters.
Reid All About it
JANUARY 11, 2019
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants.
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