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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help.

Revenue 259

Revenue Price Denver Tools 259

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MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Fíonta shares what they’ve been hearing and seeing lately in the association community and what they suspect is on the horizon. As you might expect, AI is on the list, but they look beyond the usual discussion points. They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection.

Social Media 254

Social Media DC Strategy Education 254

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. A few common themes I spotted: emphasizing what makes us and drives us as humans, taking advantage of AI and data, and extending your reach beyond the usual suspects.

Case Study 271

Case Study Newsletter Strategy Revenue 271

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Make them aware (or remind them) of the positive impact association membership and education can have on their careers.

Newsletter 271

Newsletter Certificate Denver Case Study 271

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FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Microcredentials and digital badges help young professionals differentiate themselves from peers and acquire the skills they need to get hired and promoted.

Certificate 271

Certificate Denver South Carolina Project 271

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JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption.

Revenue 259

Revenue Strategy Member Engagement United States 259

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JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. To help you along, Britt Andreatta shares ten reflective questions to launch 2024. Predictions for 2024. What’s on the horizon for associations in 2024 ?

Revenue 281

Revenue LMS Price Education 281

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DECEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Since webinars are winding down, this will be the last Association Brain Food for the year. I’ll be back on Friday, January 5. Until then, thank you for spending time with me here. I wish you and your loved ones a most joyful, loving, cozy and relaxing holiday season.

Analysis 295

Analysis Software Education Strategy 295

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DECEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Association management. I’ve been dipping into Associations Evolve 2024 —find it on the front page of Answers for Associations. Editor Belinda Moore describes it as including “more than 50 association thought leaders from around the world [who] have contributed inspirational insights, practical tips, and motivational stories to get you fired up for 2024.

Iowa 259

Iowa millennials Texas Strategy 259

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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers.

Arlington 271

Arlington Technology Strategy Los Angeles 271

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? After completing a few writing jobs, I have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Certificate 286

Certificate Price Tools Technology 286

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NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Tools 276

Tools Strategy Revenue Technology 276

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Sponsor perspectives.

Maryland 276

Maryland LMS Revenue Strategy 276

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SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Hope to see you back here for the next edition on Friday, September 15. AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ inte

Revenue 230

Revenue Survey Education Strategy 230

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AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. The programs are relationship and community builders since they help members connect with each other on both a personal and professional level.

Certificate 195

Certificate Education Revenue Marketing 195

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JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. The next edition will go live on Friday, August 4. Member education. It’s impossible to predict the skills we’ll rely on in ten years.

Atlanta 195

Atlanta millennials Price Technology 195

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JULY 14, 2023

The weekly list of free educational events and resources for the association community… Professional development. You’re more likely to go to the gym if you’re following a workout plan designed by a trainer, right? Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going.

Education 39

Education Price Tools Technology 39

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JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Scott Fitzgerald ChatGPT. Nearly seven months ago, ChatGPT entered our world. WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education te

Metro 195

Metro Strategy Technology Marketing 195

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JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” —Erasmus Podcasts. In the past few editions of Association Brain Food, I included a Good Listens section featuring association-focused podcasts. I left it out this week because I didn’t think you’d care about freelance writing, 18 th century British writers, medieval nuns or creativity—but maybe I’m wrong!

Project 195

Project Tools Revenue Metro 195

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JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Fought against it for a minute. Then looked out the window at the rain. And gave over. Put myself entirely in the keep of this rainy morning. Would I live my life over again? Make the same unforgivable mistakes?

Revenue 206

Revenue Content Chicago Leadership 206

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APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? I don’t think so and neither does WBT Systems. They suggest options for offering members a selection of free education programs as a true membership benefit or as part of a membership tier.

Education 195

Education Committee Recruiting Recruitment 195

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APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. If you want to kick your association out of the box in which it finds comfort, give these extreme brainstorming questions from WBT Systems a try. They may sound crazy at first, but they’ll take you down paths where, amidst the madness, you might find some interesting nuggets to pursue.

Leadership 195

Leadership Education Revenue Strategy 195

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MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. You’ll see the next edition on Friday, April 14. Women in the workplace. WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employe

Revenue 230

Revenue Chicago Leadership Education 230

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MARCH 3, 2023

The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. Self-assessments reveal where you need to improve your skills and what you need to learn. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies.

Revenue 39

Revenue Tools Education Member Experience 39

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FEBRUARY 24, 2023

The weekly list of free educational events and resources for the association community… Professional development and membership. After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Blogging. Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited

Certificate 39

Certificate Innovation Education Process 39

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FEBRUARY 3, 2023

The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads. Hybrid workplace worries.

LMS 40

LMS Video Technology Revenue 40

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DECEMBER 16, 2022

The weekly list of free educational events and resources for the association community…. This is the last edition of Association Brain Food for the year. I’ll see you again on Friday, January 6, 2023. Wishing you and yours a relaxing and enjoyable holiday season. Merry Christmas! Copyright law. This week, while researching via Google, I landed on an association management company’s blog and found a post I wrote for a client.

Recruiting 39

Recruiting Recruitment Revenue Atlanta 39

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NOVEMBER 18, 2022

The weekly list of free educational events and resources for the association community…. Because next week is a short one, I won’t have the usual time to work on Association Brain Food, so this week’s edition includes events for the weeks of November 21 and November 28. Data insights. Inspired by a Reggie Henry conference quote, WBT Systems encourages associations to adopt an active listening mindset.

DC 43

DC Education Technology Washington 43

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NOVEMBER 11, 2022

The weekly list of free educational events and resources for the association community…. Learning business growth. WBT Systems offers an association perspective on McKinsey’s ten rules for growth. Their interpretation will come in handy when you’re developing a business strategy for education programs. Recession prep. MemberSuite identifies twelve areas your association must address to survive and thrive amidst challenging economic conditions.

LMS 39

LMS Education Technology Strategy 39

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OCTOBER 28, 2022

The weekly list of free educational events and resources for the association community…. Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. TIA’s courses offer “the convenience and flexibility of asynchronous, on-demand learning combined with the live instructor and peer interaction, plus learner support, normally associated with synchronous learning.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

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SEPTEMBER 30, 2022

The weekly list of free educational events and resources for the association community…. Education marketing/sales. Seth Godin said, “People do not buy goods and services. They buy relations, stories, and magic.” WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs.

Blended Learning 41

Blended Learning Software Education Marketing 41

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SEPTEMBER 16, 2022

The weekly list of free educational events and resources for the association community…. Membership tiers. MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. What always worked may no longer be appealing to today’s professionals. Continuing medical education (CME). When the pandemic hit, the Oklahoma State Medical Association offered free CME programs to physicians all over the country.

LMS 43

LMS Revenue Education Arlington 43

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AUGUST 12, 2022

The weekly list of free educational events and resources for the association community…. Membership model. It’s the right time to reevaluate your association’s membership model , says MemberSuite, because members (and their employers) most likely have different expectations, preferences and needs after two years of economic and pandemic-induced change.

Software 41

Software System Technology New York 41

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AUGUST 5, 2022

The weekly list of free educational events and resources for the association community…. Event data ROI. EventMobi shares the stories of six professional society and trade association staff—CEO, membership, corporate partnerships, professional development, conference programming, and event planner— who leveraged event data to achieve their goals. You’ll get lots of ideas from these stories about innovative practices at six types of conferences/expos and learn what’s possible with the intel you g

Revenue 39

Revenue Technology Innovation Marketing 39

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JULY 8, 2022

The weekly list of free educational events and resources for the association community…. Paper ceiling. WBT Systems writes about a new ad campaign coming in September from Opportunity@Work, a coalition asking employers to get rid of unnecessary bachelor’s degree requirements for hiring. This ‘ paper ceiling ’ holds back half the U.S. workforce. WBT describes why and how associations, where appropriate, can join this movement.

San Francisco 39

San Francisco Certificate Technology LMS 39

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JUNE 17, 2022

The weekly list of free educational events and resources for the association community…. Declining conference registrations. WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. They describe the reasons behind this decline and offer solutions to overcome those barriers or engage the person elsewhere.

DC 39

DC Revenue Washington Leadership 39

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JUNE 10, 2022

The weekly list of free educational events and resources for the association community…. Staffing issues. If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices.

Arlington 39

Arlington Revenue Content Team 39