Potomac Core

MARCH 22, 2016

What’s more, Reuters reported that retail sales slipped in a recent report and fourth quarter U.S. The Dual Millennial Challenge. As Baby Boomers continue their exit from the workforce, industries continue to develop strategies to attract and engage millennials. According to the 2016 PWC U.S. The 2016 PWC U.S.

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Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Five-Steps to a CME Digital Content Strategy. Host: ASAE.

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Associations Now

DECEMBER 11, 2019

A report by McKinsey & Company demonstrated that companies with the most ethnically diverse executive teams are 33 percent more likely to financially outperform their peers. Cross and Braswell highlighted PGA of America as an example. Offering Sustainable Professional Development Strategies. Other Links of Note.

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Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Marketing virtual/online education.

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Spark Consulting

MARCH 6, 2014

Some of the best sources we found include: The Corporation for National and Community Service’s Volunteering America database , a federal government data gathering project that is continuously updated. Volunteer Match’s 2012 Millennial Impact Report. How can we get more Gen-Xers and Millennials involved?

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Associations Now

JULY 20, 2017

Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. The key to media relations is really building relationships with reporters,” Kane said. Keep it short and pointed.

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Associations Now

AUGUST 11, 2014

Americans, on average, consume four times as many mushrooms as they did 50 years ago, but that 4-pound annual total is just half of the European average and less thana quarter ofthe 25 pounds gobbled up in China, according to a Fortune magazine report. According to a 2013 report by the U.S. Measuring success.

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SCD Group

OCTOBER 14, 2014

HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact. Why is Everyone Talking About Millennials? Great marketing strategies? Three big reasons. A better brand?

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.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

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SCD Group

JUNE 17, 2013

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Look at your content strategy holistically, and avoid silos 4. Even so, 75% of marketers use cause marketing and 97% think it''s good strategy. “My That''s what all the buzz has been about, right?

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Associations Now

AUGUST 26, 2014

Get ready for your strategy to change. Neil Patrick Harris is America’s sweetheart, but don’t expect him to drink a beer on television. Amazon has eyes on the search engine giant’s big moneymaker, Fortune reports. Hey, boomers, make millennials feel welcome. Hold, Don’t Sip. Have fun at #asae14?

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Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Host: Product Design Community Facilitator: Annie Doresca, Chief Financial Officer at Jewelers of America *All events are online at Eastern Standard Time unless otherwise noted.

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SCD Group

AUGUST 14, 2012

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. Strategy | Content | Discovery. AMR Management Services.

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Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Subscribe to Blog via Email. Tue 5/24 at 11 a.m. –

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Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now those types of reporters are practically non-existent.

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Reid All About it

MAY 11, 2018

Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. The Three Essential Elements of Effective Inbound Strategy. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. for Toronto. More info/register. Host: Billhighway.

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Reid All About it

MARCH 13, 2020

I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. More info/register.

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Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Further, nearly one-fourth of associations (23 percent) report having difficulty communicating legislative, regulatory and technical updates to members in a timely fashion — up from 13 percent in 2011. 1 source of information — up from 28 percent in 2011.

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Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Unpacked: What is holding you back from career success and strategies to move forward? Stakeholder capitalism. Fri 2/24 at 12 p.m.

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Association Adviser

APRIL 25, 2018

According to the US Census Bureau, Gen Z outnumbers Millennials and Baby Boomers, making up 25 percent of the population. According to Business Insider and the US Census Bureau , Generation Z is the most “racially diverse generation in America. Generation Z can be defined as those born between 1997 and 2010.

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Reid All About it

AUGUST 23, 2019

This is a must-read report for me as the results and insights shared in the first study were both interesting and illuminating. Tim Ebner at Associations Now describes four member engagement strategies they used to get feedback and buy-in, and deepen trust while navigating change. Dan Lautman, DelCor ). Edith Zimmerman, The Cut ).

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