Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Additional data includes community membership and discussion content for text analysis.

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Case Study Analysis System Revenue 120

Disciple Media

FEBRUARY 6, 2024

Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. This allows for more personalized content and marketing strategies. Your chosen model should allow room for growth and adjustments based on feedback and changing market dynamics.

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How To Price Analysis Content 36

Association Adviser

FEBRUARY 13, 2014

Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. A competitive analysis is also sometimes referred to as an assessment or an audit. Effective SEO begins with strategy and data. Here are a few free tools to check out: Google AdWords.

Marketing 60

Marketing Strategy How To North Carolina 60

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. More info/register.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. . – More info/register.

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Class Certificate Content Committee 195

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

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Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. With 28 countries, the European Union is one of the largest and most profitable markets in the world. Host: Impexium.

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Raleigh Chicago DC Washington 150

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

Price Social Media Revenue Tools 36

Reid All About it

OCTOBER 28, 2022

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Discuss strategies and content that reflect the personas of membership.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Association Adviser

MAY 20, 2014

According to survey respondents, other important uses of an unexpected budget surplus would be developing a real mobile strategy (34 percent agree); enhancing social media capabilities (31 percent) and launching new communication vehicles (29 percent). Second on their wish list is upgrading their publishing tools, technologies and processes.

Tools 60

Tools Indiana Technology Analysis 60

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. CAE credits.

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Arlington Revenue Content Team 39

Slice-Works

FEBRUARY 20, 2014

In the pre-publication stage, you defined persona-aligned content strategies and goals and constructed an editorial calendar. You may have a few extra lists (one per persona) for each mailing but the extra work on the front end will aid your intelligence gathering and analysis later. Cross-Marketing. Capturing Attention.

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Content How To Email Marketing Strategy 28

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: Grype. Wed 5/25 at 11 a.m. CAE credits. Wed 5/25 at 11 a.m.

Arlington 41

Arlington Project DC Technology 41

Membership Marketing

MARCH 8, 2012

And give your remarks on email marketing book. associaton marketing. (7). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Customer Relationship Marketing. (4). Global Membership Marketing. (7). growth strategies. (4). Growth Strategy. (43). Market Expansion. (4).

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Social Media Marketing Price Survey 40

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

Disciple Media

AUGUST 21, 2023

Competitor pricing analysis Benchmarking: Understand the pricing landscape by analyzing similar offerings. Monetization strategies Subscriptions: Recurring revenue can create a stable income source. Email marketing Lead magnets: Offer something valuable (e.g., a free guide) to collect email addresses.

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Course How To Price Social Media 36

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. – How to Scale Online Learning: B2B Market Strategies for Associations.

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DC Washington Project Member Engagement 30

MemberClicks

MAY 13, 2022

Email Marketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. You can make changes to your strategy based on these results. Event Management.

Software 52

Software Association Management Price System 52

AMR Management Services

JULY 6, 2011

Once retailers were signed up, we worked with Chesterfield Arts to promote these businesses through social media, email marketing, contributing to various blogs and word of mouth. How to Create a Content Marketing Strategy. Implementing a Successful Cause Marketing Campaign. ▼ 2011. (37). ► December. (7).

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Marketing Project Library Kentucky 64

Delcor

OCTOBER 16, 2018

Does your team have the necessary digital skills to enact that strategy? Hire these people to advance your digital IT maturity: Digital strategy leader: The head of digital strategy oversees content teams, creative positions, and web teams. They also work closely with the heads of data analysis and IT. Content strategy.

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Social Media Software Content Team 65

Association Success

NOVEMBER 10, 2020

But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. Build enough time into your content strategy to go the extra mile in your blog posts. Memorable webinars.

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Content Social Media Newsletter Video 134

Reid All About it

SEPTEMBER 9, 2022

Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. More info/register. Fri 9/9 at 12 p.m.

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Education Project LMS Technology 41

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Achieve

JULY 23, 2017

Before starting a new campaign, it’s always a good idea to take an in-depth look at past fundraising and marketing results to know what to do (and what not to do) in future efforts. Start (or, ideally, continue) conversations with constituents. That’s where Hannah comes in.

Social Media 52

Social Media Newsletter Tools Analysis 52

Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.

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Software Association Management Association Software Tools 40

Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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How To Social Media Video Content 52