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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . benefits of direct mail.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Member mobile app. Webinar latecomers. Event sponsorships.

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Re-Energize Online Learning for Members

WBT Systems

There have been some interesting articles and blogs posted in recent weeks with great ideas for engaging members in learning, curating online content to ensure relevancy, and ensuring your organization has a strategically digital mindset. The key to designing a new digital strategy or plan for association learning is to set achievable goals.

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Wednesday Buzz: Adjusting Your Travel Policy to Millennials

Associations Now

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. Kivi’s Nonprofit Communications Blog reveals how to fix that problem. Other Links of Note.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Association Brain Food Weekly: 8.15.16

Reid All About it

If you’re exhibiting at Annual, please read my article on post-show emails before you send out yours. Learn how to develop a winning social media brand strategy; leverage social media channels such as Twitter, Facebook, LinkedIn, Instagram and Snapchat; create fun, shareable social media campaigns; and engage with customers and influencers.

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