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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! Amanda Lea Kaiser A version of this article was originally published by Lead Marvels.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169
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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

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Association Brain Food Weekly: 7.30.21

Reid All About it

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Volunteer learning journey.

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On Becoming the Netflix of Associations

Association Success

This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). This translates to the core primary outcome for all of us on staff: member and customer retention.

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Fundamentals of Association Management: Tips and Best Practices

MemberClicks

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Know who your target market is and the qualities of your ideal member. Member Emails and Engagement Keep members involved. The answer is management.

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Association Brain Food: 6.16.23

Reid All About it

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Renew: Is Your Member Renewal Journey Magical or Miserable?

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