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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Online career center.

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Association Brain Food Weekly: 12.6.19

Reid All About it

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

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Association Brain Food Weekly: 9.30.16

Reid All About it

Here’s the description from TechCrunch : “…an ambitious e-learning portal tailored to individuals, but also catering to businesses looking to keep training their employees, and beyond that even educational institutions exploring e-learning courses.”. Here’s the list of this week’s webinars. Making Online Communities Work in 2016.

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Association Brain Food Weekly: 7.23.21

Reid All About it

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. A few years ago I took an excellent online Coursera course, Modern American Poetry. Well, that’s what happens to me.

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Association Brain Food Weekly: 1.20.17

Reid All About it

If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. Big news this week on the online community front: Higher Logic bought Socious. Now, onto the list of this week’s free webinars and learning events. 1 CAE credit.

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