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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. They pull out a few good ideas from survey comments too.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Trust isn’t a challenge that is currently top of mind for association leaders. The event was what the association community does best. Is technology tying your audience in knots?

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6 Association Management Tips from Steve Jobs

Socious

The kind of leadership that Steve Jobs practiced not only inspires admiration, but motivates action. In recognition to Steve Jobs’ contribution to technology, business, and organizational management, we’ve gathered some of Jobs’ most influential advice and explained how associations can use it. Talk them over with your team.

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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. Event sponsorships. Reiner is a master storyteller.

DC 261
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Five Questions to Ask Before You Hire an Association Management Company

SBI

Hiring an association management company (AMC) is like conducting a job interview—with a lot more at stake. If the association’s board of directors makes the wrong decision, correcting the mistake can be far more expensive and harmful to the organization than simply terminating an employee. We would love to hear from you.

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Association Brain Food: 1.19.24

Reid All About it

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Your AMS is the utility player on your membership team. Hybrid/remote teams. Marketing to Gen Z and millennials. Post-program campaigns. Event trends. 1 CMP credit.

Revenue 256
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Survey Reveals Top Community Association Manager Challenges

AvidXchange: Association Management

In this episode, our Jarett Tran, senior account executive, Community Association Management, interviewed Maegan Woytek, a senior account executive at Vantaca. Both Tran and Woytek have worked as community association managers, bringing decades of experience to their current roles. I’ve just about seen it all.