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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution? Boost your non-dues revenue.

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Why your association needs to adopt a flexible IT budget

Nimble AMS

Adopting new technology is a sometimes stressful, always necessary responsibility for association leaders. According to Liane Radford of Dennison & Associates, due to the upheaval of the past years “organizations have started to change their mindset on budget, needing to get more flexible on what they spend.”

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Association Brain Food: 3.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Thank goodness, many associations are rethinking new member onboarding.

Revenue 227
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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

Content 136
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CRM for Associations: The Basics & How It Complements an AMS

Protech

The world of association management (and all of the technology designed to support it) is vast. There are over 66,000 trade and professional associations in the U.S. alone, and each one likely has a different way to manage its membership base. What are the benefits of using a CRM for associations?

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LMS Selection: 7 Features Associations Need

Forj

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. But how do associations accomplish this? Through a learning management system (LMS). Built-in Course Authoring.

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