Reid All About it

JUNE 30, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. More info/register.

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

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Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Publish a public blog. Take Aetna , for example.

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Associations Now

JANUARY 31, 2017

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. You don’t have to have people with intensive training.”.

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WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter. Social media platforms.

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Associations Now

FEBRUARY 16, 2016

. “So the principles are familiar—like the ever-familiar HTML—but pain-free, responsive by design and semantic,” MailJet’s Nicolas Garnier wrote in a blog post. While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities.

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

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Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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GrowthZone

DECEMBER 3, 2021

In one of his newsletters, he sent a word find similar to the one in this article. engage GrowthZone AMS leads database email marketing. Check out Frank’s blog post: 5 Social Media Marketing Tips for Associations. Can you find the words we’ve scrambled in the puzzle?: Looking for more social media tips?

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

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Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

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Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

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Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Competitors and organizations like yourself.

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Multiview

FEBRUARY 8, 2024

1, 2024, Gmail and Yahoo announced major changes to their email platforms that will require bulk email senders to authenticate their email addresses, make it easy for recipients to unsubscribe from email lists, and stay under certain spam thresholds.

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Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

Content 52

Content Revenue How To Social Media 52

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Wed 1/11 at 1 p.m.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Wed 1/11 at 1 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Follow Blog via Email.

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Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Newsletters from beat journalists who break news about your industry. While anyone can visit your blog and social media pages, there are plenty of ways to add personal touches while distributing your content. .

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Multiview

JUNE 6, 2023

It's a terrible feeling to spend hours crafting an email message only for it to not get delivered. Sadly, many marketers don't realize they are doing things that cause their emails to land in spam. To ensure your emails make it into the inbox, here are 5 things your business needs to know.

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Reid All About it

JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. In the future, I’ll also include websites, blogs, and books.

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Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. Lead Your Audience From Email to Landing Page. — The eMail Guide (@theeMailguide) April 22, 2020. Other Links of Note.

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WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

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Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

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SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. While email isn’t dead, one thing is clear: The email newsletter is a dinosaur.

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Association Success

OCTOBER 28, 2020

In short, if you have a business that markets to people in the EU, the GDPR applies to you. For example, if a contact has not opened any marketing emails in the past six months, add them to an unengaged list. . Don’t forget to personalize your email. Invalid emails. Misspelled emails. Give rasa.io

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Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Your time capsule website and emails are turning them off. PS: Mad respect to my elder, Otis Redding, who actually wrote the song "Respect").

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Associations Now

AUGUST 2, 2019

AI Goes Both Ways While AI is often thought of in terms of marketing when it comes to email, it’s been widely used in nonmarketing contexts for decades. Unfortunately [for marketers], this means the user is in total control,” she explained. “And Contemplating where to employ artificial intelligence?

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Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

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Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. Identify the data that staff and volunteer leaders need.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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