Multiview

FEBRUARY 8, 2024

1, 2024, Gmail and Yahoo announced major changes to their email platforms that will require bulk email senders to authenticate their email addresses, make it easy for recipients to unsubscribe from email lists, and stay under certain spam thresholds.

Communications 52

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Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Really Good Emails.

Tips 89

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Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

Email Marketing 150

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Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Newsletters from beat journalists who break news about your industry. While anyone can visit your blog and social media pages, there are plenty of ways to add personal touches while distributing your content. .

Content 78

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Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Follow Blog via Email.

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Reid All About it

JULY 7, 2023

Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

Tools 195

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Reid All About it

JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. In the future, I’ll also include websites, blogs, and books.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. Lead Your Audience From Email to Landing Page. — The eMail Guide (@theeMailguide) April 22, 2020. Other Links of Note.

Products 102

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Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name.

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

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Multiview

JUNE 6, 2023

It's a terrible feeling to spend hours crafting an email message only for it to not get delivered. Sadly, many marketers don't realize they are doing things that cause their emails to land in spam. To ensure your emails make it into the inbox, here are 5 things your business needs to know.

How To 52

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Freestone

MARCH 4, 2024

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Read our blog for helpful tips! Chat with the Freestone team today to learn more!

Strategy 52

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Association Success

OCTOBER 28, 2020

Don’t forget to personalize your email. If you take data hygiene seriously, implement email validation into your program. Rejoiner , an email marketing software promotes the use of email validation software to help remove: Dummy and temporary email addresses. Invalid emails. Misspelled emails.

California 78

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WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 160

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Associations Now

AUGUST 2, 2019

“And every action the user takes informs the machine models that determine how future emails are delivered.”. Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can boost both subject lines and full messages. Contextually personalized content.

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MemberClicks

APRIL 11, 2023

If you have a booth or table at a conference, update your marketing materials to include a shortened link to your directory. Send reminders in your email newsletter or other organization publications. Email marketing can provide a 4,200% ROI. Your AMS (Association Management Software) may have one built in.

Directory 52

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Higher Logic

APRIL 24, 2018

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Then promote your program via email marketing to increase participation. Advocacy Programs. Event Planning and Hosting.

Tools 225

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Membersuite

JULY 16, 2021

Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. Make sure your AMS can integrate with the other systems where data resides, like your learning management system, event platform, email/marketing platform, and online community.

Report 175

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Forj

AUGUST 7, 2017

When marketing online courses or events to members, identify the best platforms for reaching them simply by asking. On membership forms, applications, and registration forms, be sure to ask about which social media platforms, magazines, trade publications and blogs people like most then make an effort to advertise there. Create a buzz.

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Associations Now

JANUARY 16, 2020

Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter. Digital-first audiences are reading blogs, watching Youtube videos, and listening to podcasts. Tatiana Morand of the Wild Apricot blog explains how to understand what’s best for your social media strategy.

Newsletter 59

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Wild Apricot

AUGUST 1, 2008

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Newsletter 150

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MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Event marketing : Plan events? Email marketing: Communicating with your membership is critical.

Software 52

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Membersuite

FEBRUARY 17, 2022

Advertising : website, newsletter, mobile app, and print. Your AMS must also have email marketing functionality that lets you segment lists by membership type, career stage, type of business, specialty/interests, etc. Scholarships for membership dues and/or educational programs. . Event registration.

Revenue 135

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Higher Logic

JANUARY 31, 2019

I’m a millennial, so as you might imagine, I’m writing this blog (from my mobile device) remotely (because I wasn’t allowed to bring my cats to work), while Snapchatting my friend (about how I LITERALLY CAN’T EVEN wait for another opportunity to do yoga with goats again) – NOT. Your time capsule website and emails are turning them off.

Communications 184

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AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter.

Newsletter 52

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Forj

MARCH 8, 2017

In order to start doing this right now, I did a little test on how to kickstart a video campaign myself, resulting in this blog. As an association professional reading this blog, you are likely providing courses or certification programs for your members. Promote your video just as you would a blog post.

Video 70

Video Process Certificate Course 70

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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WBT Systems

AUGUST 29, 2017

Submit ghostwritten guest posts to and purchase sponsored content (native ads) on other industry websites and blogs. #2 Use them in email marketing campaigns. Segment your list so the testimonial you use matches the target audience for that email. Add them to promotional blurbs in newsletters.

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Associations Now

MAY 25, 2017

As a blog post from the Canadian Society of Association Executives (CSAE) points out , there are plenty of membership attrition factors that are out of your organization’s control. Manual Marketing. Marketing #automation is big now, but how much is too much? Buffer shares ways you can employ them in your marketing.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

Email Marketing 52

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SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. While email isn’t dead, one thing is clear: The email newsletter is a dinosaur.

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EventMobi: Association Events

OCTOBER 19, 2023

Spread the word about your membership drive via: Social media platforms Email marketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more!

How To 130

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Associations Now

SEPTEMBER 26, 2017

Tout segmented programming via email. Email marketing is a critical event marketing tool, but the content of those emails needs to be as personalized as possible. Start a conversation on online communities or in blog comments. Preview meeting content in the magazine and/or newsletter.

How To 68

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MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

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MemberClicks

DECEMBER 19, 2023

Engagement Features : Includes tools for blogging, forums, and private discussions. Engagement Tools : Online classes, newsletters, and group workshops. Integrated Marketing : Manage subscriber lists and updates in one place. Marketing Tools : Social media and email marketing functionalities.

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Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. What if blogs should be the hub of activity, rather than the emails?

Strategy 40

Strategy Newsletter Email Marketing Content 40

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. Consistent engagement and nurturing: Marketing doesn’t end at acquisition.

How To 36

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