Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

YourMembership

APRIL 11, 2013

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere. .” Showcase your members.

Social Media 150

Social Media Newsletter Software Member Engagement 150

NXUnite

JANUARY 23, 2024

Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Here are three types of visual media to use in storytelling: Photos: High-quality photographs can capture the essence of your nonprofit’s work and the people it serves.

Content 130

Content Strategy Newsletter Social Media 130

Reid All About it

JUNE 30, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. –

Chicago 205

Chicago Newsletter Revenue Education 205

GrowthZone

MAY 21, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation). Blog articles. Newsletters. Presentations. Enjoy your copy of.

Marketing 79

Marketing Social Media Newsletter Tips 79

Reid All About it

FEBRUARY 16, 2024

Lately, I’ve noticed more discussion during events and on blogs about community. Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. One of her suggestions, social media polls, regularly pop up on LinkedIn. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

Content 79

Content Revenue How To Social Media 79

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Credible, original blogs.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 222

Content Survey Education Strategy 222

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

Marketing Indiana Newsletter Social Media 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

Newsletter 266

Newsletter Certificate Denver Case Study 266

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. For example, send an email newsletter about the importance of major gifts to the group that prefers to receive messages this way. Donor stewardship allows you to do both!

Tips 130

Tips Newsletter Communications Examples 130

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. This often includes everything from registration, event marketing, and event reporting. Event Marketing Many platforms offer marketing tools that will assist in growing your total registration and attendance.

Software 130

Software Event Planning Tools Cost 130

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

Content 52

Content Revenue How To Social Media 52

Reid All About it

DECEMBER 9, 2010

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Blog posts are sharable.

Social Media 150

Social Media Content Review Newsletter 150

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

Association Analytics

SEPTEMBER 8, 2022

For example, are they opening newsletters, attending meetings, volunteering? Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns.

Revenue 169

Revenue Products Discount Class 169

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Spark Consulting

FEBRUARY 14, 2018

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Not only will this promote your new members, but it will give them content to share on their own social media channels as well. Use social media to welcome your new members. Prepare to welcome your new members in your next newsletter.

Social Media 207

Social Media Newsletter Content Examples 207

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Association Success

OCTOBER 21, 2020

Whether someone encounters your organization through a blog post, video or one-sheet, content can serve as the first step in a potential member’s journey. Rather than filling your content with blatant ads, it’s best to take a more subtle approach.Blog posts could include a call-to-action that plugs your newsletter. Download it now.

Content 86

Content How To Social Media Newsletter 86

Higher Logic

APRIL 18, 2016

By taking the discussions, blog posts, and resources shared in your community and reframing them, you can present this highly-relevant, crowd-sourced content to the world. Here are a few possibilities: Newsletters. Blog posts (top tips, AMA wrap-ups). Social Media. Not sure where to start?

Content 120

Content Social Media Newsletter Missouri 120

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tools 195

Tools Education Newsletter Chicago 195

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing. Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Association Adviser

OCTOBER 30, 2018

At the same time, print media is seeing a resurgence. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. If your membership uses social media, that’s great and it’s where your association should be.

Communications 186

Communications Social Media Newsletter Content 186

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. Our recent #membership blog post: The Importance of Creating Content to Foster Membership Loyalty [link].

Social Media 40

Social Media Content Marketing Newsletter 40

MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

Revenue 52

Revenue How To Software Press Release 52

Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. Social Flux & the Human Touch. Social media is unpredictable as ever.

Directory 143

Directory Social Media Tools Revenue 143

Slice-Works

OCTOBER 26, 2017

Are you overwhelmed by social media tasks and the time social media takes? For many businesses unsure of the value, social media can look like a big black hole. 10 Hi Impact Social Media Tasks. Pro Tips for Social Media Platforms. Hi Impact Social Media Tasks Series.

Social Media 28

Social Media Newsletter Content Video 28