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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Creating visual content.

Video 285
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hooking members. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too. Tue 5/25 at 11 a.m. –

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business. Newsletters.

Chicago 200
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Association Brain Food: 7.7.23

Reid All About it

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Tools 195
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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

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Association Brain Food Weekly: 4.30.21

Reid All About it

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Find out how to make sure you’re asking your members all the right questions.

Education 354