Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Not all chapters handle member recruitment equally.

Revenue 72

Revenue millennials Certificate Team 72

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JANUARY 12, 2024

PAR GOAT Awards: Advancing Association Business Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. 1 CAE credit. More info/register.

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LMS Education Member Engagement Revenue 271

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JUNE 7, 2024

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. But many companies still think these tools work. Seems like a good place to start. Event sunsetting. AI detection. 1 CAE credit.

Chicago 259

Chicago DC Washington Strategy 259

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. But when I read her book, Quiet , my entire striving life up to that point made sense. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. When you recruit members, you’re inviting them to your organization’s “party.” Tech That Translates: The Best Tools to Engage Your Audience. ASAE Small Staff Association Professionals Book Club. Seriously, ugh. More info/register.

West Virginia 360

West Virginia Washington DC Revenue 360

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. CAE credit.

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Revenue Content Virginia Technology 195

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. A quick tool for perspective shifts at work. Arianna Rebolini, BuzzFeed Books ). How Associations Implement AI-Based Personalization to Drive Revenue and Growth. Quick hits.

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Revenue Las Vegas Marketing Leadership 322

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. .

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Tips Software Recruiting Recruitment 201

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JUNE 2, 2023

They also suggest what to do when you discover staff using tools that have flown under IT’s radar. Although Amanda Kaiser says this post is about how her book came to be , it’s really a valuable lesson about defining membership value and engagement. Technology decisions. Change readiness. Membership. 1 CMP credit. More info/register.

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Technology Chicago Education System 195

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APRIL 30, 2021

. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Why is membership recruitment so important, and how can you use it to grow your association? 1 CAE credit. 1 CAE credit.

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Education Technology Strategy Revenue 354

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FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. 1 CAE credit. More info/register. CAE credit.

DC 265

DC Washington Member Engagement Innovation 265

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Smart Brevity in the Association World (Book Discussion) The power of saying more with less.

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Revenue Chicago Content Leadership 206

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Offer book club subscribers full or limited access to e-books, two to four print publications per year, and book club membership. . #6. Specialized tools or platforms.

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Price Discount Marketing Newsletter 135

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JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. ASAE Component Relations and Volunteer Management Book Club Join the ASAE CRVM Book Club to discuss The Four Agreements by Don Miguel Ruiz. The 2024 survey is now open. 1 CAE credit.

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Survey Project Strategy Education 259

EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) A successful member engagement strategy broadens the networking reach of your association.

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Member Engagement Strategy Software Social Media 130

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MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

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Chicago Newsletter Mooc Education 200

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FEBRUARY 26, 2021

I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Personally, that’s another story.

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Recruiting Recruitment Project Technology 329

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MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

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JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Based upon the book Where’s the Office? Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment. – Moving to Mind SPACE! Host: Grype.

Team 195

Team Technology Certificate Revenue 195

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OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Hear how AACP made health and wellbeing an organization-wide strategic priority, and find out about tips and tools to help your association and members incorporate health and wellness day-to-day. 1 CMP credit.

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Revenue Committee Technology Strategy 195

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OCTOBER 4, 2019

Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. LMS Success: Keys to Building Participation and Revenue. Matt Schlicht ). Ivaylo Durmonski ).

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LMS DC Social Media Washington 186

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NOVEMBER 12, 2021

7 Tools to Create a Healthy Hybrid Workplace. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place.

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Recruiting Recruitment Survey Revenue 195

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JUNE 11, 2021

Level up with these 15 association marketing resources—books, podcasts and blogs. Many of the current security methods, tools and techniques used by businesses to secure their environment and protect their brand have been effective so far, but attacks are now coming from all directions. Quick hits. Beth Arritt, Higher Logic ).

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Certificate Technology Revenue Communications 322

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JANUARY 15, 2021

The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. Marty Weintraub from Aimclear, author of the book, Killer Facebook Ads.

Las Vegas 359

Las Vegas Innovation Communications Education 359

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AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. He’ll be highlighting helpful tools available, places to gather design inspiration, and show you how it all comes together. The countdown is on!

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Tampa Revenue Education Content 200

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AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Montana 359

Montana North Carolina Content Certificate 359

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FEBRUARY 17, 2017

I start my day by reading a book. So many books, so little time. Neil Pasricha has advice on how to read a lot more books this year. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. You remember those.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I start my day by reading a book. So many books, so little time. Neil Pasricha has advice on how to read a lot more books this year. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. You remember those.

Charlotte 150

Charlotte DC Washington Newsletter 150

ISAE

AUGUST 11, 2024

Membership Engagement Beyond Events: Year-Round Connections Imagine this: you’ve just hosted a successful auction, bringing in tons of non-dues revenue and providing an engaging experience for your members. Within your event app, you can continue engaging attendees by: Enabling appointment booking.

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Social Media Discount Newsletter Survey 52

ISAE

MAY 13, 2024

Events are a great way for your association to boost engagement, secure additional revenue, motivate members to actively participate, and inspire them to build their professional networks. For example, if your conference takes place in Los Angeles, you might book a Hollywood bus tour for attendees. Make your events more engaging.

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Los Angeles Discount Library Committee 93

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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MAY 8, 2020

Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Growing Non-Dues Revenue in Times of Crisis & Beyond. Eric Lanke, President/CEO, National Fluid Power Association.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JANUARY 21, 2022

A specific type of physical tool (planner, calendar) or maybe it’s a daily mantra that keeps you focused. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. ASAE International Associations Advisory Council Book/Podcast Club: The Culture Map. 1 CAE credit.

Survey 195

Survey Newsletter Price Technology 195

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JULY 23, 2021

What should you do to recruit more members, increase your renewal rates, and grow your membership? Hear about the correct tools to execute seamless global events. Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series). 1 CAE credit. More info/register. 1 CAE credit.

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Video Technology Content Strategy 195

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. so it is a legitimate and useful tool to explore. If increasing new member recruitment is your goal, I encourage you to step back and look at these options.

Recruiting 40

Recruiting Recruitment Price Survey 40

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JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. More info/register (must join before registering). 1 CAE credit. More info/register.

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Newsletter Survey Team Software 195