Associations Now
APRIL 24, 2013
During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is the way to go on platforms better-known for more casual approaches. Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis.
Mizz Information
OCTOBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Associations face several challenges when it comes to social media measurement.
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Guilt by Association
APRIL 21, 2013
Today, my community is trying to regain some sense of normalcy. Much has been made of “Boston Strong,” and I do believe in it. I was awakened by a robo-call from work, announcing that our offices in Waltham and Boston were closed for “security reasons.” We activated our crisis communications plan. At 6:15 a.m.,
Associations Now
AUGUST 21, 2013
More in today’s Social Media Roundup: The Language of a Legend. How might Leonard’s insights change the way you communicate using the written word? (ht Get past the labels: Edward Boches, an advertising professor at Boston University, recently found himself disinvited from a speaking engagement. Love this! >>
Associations Now
AUGUST 8, 2013
The details, and more, in today’s Social Media Roundup: NEWS FLASH. Red Sox owner John Henry bought The Boston Globe for a fraction of the amount the New York Times Co. Like many C-level suits, Bezos is an able communicator, says Post columnist Jena McGregor in her evaluation of the letter. Find out how. ht @ post_lead ).
Higher Logic
NOVEMBER 19, 2015
The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.
Associations Now
JANUARY 22, 2016
Prior to the meeting, talk to other teams within your organization—like your marketing or social media groups—to see what other ideas may exist to draw more attention to the new event. Also, be sure to communicate to them on multiple channels. For example, do your events tend to attract federal employees ?
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