California Communications Marketing Newsletter 
Association Success
OCTOBER 28, 2020
Nowadays, you can’t be too careful with who you communicate with online. In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy.
Arc 3 Communications
JULY 21, 2021
From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.
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Achieve
MARCH 4, 2022
Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter.
Reid All About it
JULY 10, 2020
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.
Association Adviser
MAY 15, 2017
Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.
Association Adviser
NOVEMBER 14, 2013
How to Communicate After a Train Wreck. Membership Marketing Blog. California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting.
Disciple Media
MAY 24, 2023
Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?
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