California Marketing Member Engagement Review 
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?
Spark Consulting
MARCH 4, 2015
The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. California Society of Association Executives ELEVATE, April 2015. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Presentations.
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Reid All About it
JANUARY 10, 2020
In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition. Mike Murray, Content Marketing Institute ). Elise Dopson, Databox ).
Reid All About it
OCTOBER 16, 2020
Green beans are all over the farmers market right now. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. A New Approach to Boosting Digital Event Engagement.
Reid All About it
DECEMBER 6, 2019
WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.
Reid All About it
JULY 21, 2023
. – Contract Strategies for the Evolving Marketplace Learn about our current marketplace and how it affects a planners’ strategy during negotiations, key contract clauses and how to defend them to benefit your organization’s bottom line, and variables that the hotels consider when reviewing your overall business value. 1 CMP credit.
Reid All About it
JULY 10, 2020
This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. More info/register (fee for MPI non-members). Hear about some major considerations for online engagement. Make Your Member Engagement Come A.L.I.V.E. 1 CMP credit. 1 CAE credit.
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