Association Analytics

MARCH 13, 2024

For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

Review Member Engagement Process Examples 169

GrowthZone

NOVEMBER 29, 2018

Your members don’t need to show up to all your events to be engaged. It’s time for associations of every size to walk away from 20 th -century rules and fully embrace online marketing. Here’s one of five proven tactics that will increase member engagement through online interaction. with members and prospects.

Member Engagement 74

Member Engagement Social Media Review Survey 74

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Share member stories about overcoming career challenges.

Content 93

Content Marketing Social Media Video 93

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication. Read on to learn more.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. A good example might be serving as a content reviewer for a white paper.

Member Engagement 98

Member Engagement Committee Review Project 98

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 250

Social Media DC Strategy Education 250

YourMembership

JANUARY 19, 2012

Ideas to help you engage, empower and retain members. Periodic Goal Review. Are your resolutions for your member organization mainly conceptual - like “add more value” or are they concrete things you can add to (and subsequently check off) a to-do list? Member Engagement + Retention.

Review 150

Review Membership Management Software Social Media 150

Reid All About it

FEBRUARY 16, 2024

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Quick hits Five ways to tell if your data management strategy is ready for AI. |

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model. AI and events.

Content 266

Content Survey Education Strategy 266

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

GrowthZone

SEPTEMBER 27, 2020

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Social media now plays a major role, as does word of mouth and digital reviews. Brands are also creating experiences, and your members likely expect some of that from you. Make Reviews Easy.

Social Media 78

Social Media Tips Marketing Review 78

Higher Logic

JUNE 27, 2017

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication. Design and Send Emails Based on Your Members’ Preferences.

Marketing 159

Marketing Communications Guidelines Content 159

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. More info/register (ASAE members only).

Newsletter 250

Newsletter Content Social Media Education 250

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations' Go check them out!

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Dina Denham Smith at Harvard Business Review shares five tactics to combat a culture of false urgency at work.

Tools 272

Tools Strategy Revenue Technology 272

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. When it comes to storing or using personally identifying information online, work with your AMS or CMS vendor to review security protocols in place and test how secure your association’s information is. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. 1 CMP credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? But you have to admit when you do.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JULY 3, 2020

Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).

Montana 221

Montana North Carolina Review Member Engagement 221

Membersuite

FEBRUARY 21, 2023

You have to review your member value proposition more frequently than ever before. Involve members in this exercise. Analyze behavioral data so you understand how members in different segments are engaging with the association. You can then create more detailed value propositions for member segments.

How To 106

How To Newsletter Member Engagement Review 106

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing.

Technology 370

Technology Strategy System Education 370

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. The best community platform currently on the market is Disciple Media.

Price 36

Price Review Video Library 36

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Know who your target market is and the qualities of your ideal member. Text and emails are common ways to initiate member engagement.

Association Management 52

Association Management Tips Software Social Media 52

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Ben Wokas (moderator), Member Engagement Manager, American Academy of Otolaryngic Allergy.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275